Email MarketingBy: Jessica Pateras & Brandie Siomos

What is Email Marketing? Reaching a large group of consumers

through email Segmentation techniques Updates:

Promotions New Products Customer Appreciation Programs

Email Marketing

Large Reach

Eco-friendly

Constant Communicati

on

Builds Relationship

sAnalytics

Target Messages

Gain Leads

Ethical PracticesPIPEDA“In order to build consumer trust and confidence in conducting e-business in Canada the Government of Canada is committed to establishing clear rules to protect the privacy of personal information in the new 'virtual' marketplace. This is being done through the implementation of Federal privacy legislation, and implementation of the new anti-spam legislation implementation” (Industry Canada)

Can-Spam Act“A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.” (Bureau of Consumer Protection)

The Use of Email Marketing in BusinessesB2B Must be a subtle

approach that allows your company to build relationships

Can be harder to sell to other businesses because they know when they are being ‘played’

B2C Communicates

promotions and/or sales

Encourages feedback from consumers to build relationships ,making interaction personal

Cont.For-Profit Segmentation

techniques Ability to override spam

filters

Not-for-Profit Low cost Keep those who have

participated in the past with your organization up to date on additional activities being held

Can inform a large number at once, saving time and money

Great way to build consumer awareness

Its all about the Subject Line…

ToolsMailChimp Free sign up (0-2,000 subscribers) Monthly plans, pay as you go, high-volume plans Offer a 15% discount to non profits Mobile app How to Guides

Campaign Monitor Clients include: Apple, Facebook, Twitter, McDonalds No phone support Monthly costs ranging from $15/month-$500/month

based on # of subscribers

Tools cont.Aweber Start up fee is $1 Avg. pricing of $19/month Offers an online chat service Boats a 99% deliverability rate Offers an intuitive setup wizard

Benchmark Email Free trial Email tracking options Email editor (easy way to take out consumers that don’t read your e-mails)

iContact Helpful for all skill types Ties into social media Provides a ‘sign up’ form to turn visitors to your site into subscribers Segmentation techniques Optimizes viewership

Tools cont.Mad Mimi Easy to use Site lacks professionalism Customer service: responsive to emails, live chat

and phone calls 94%-97% delivery rateGraphicMail Easy to use Includes newsletter templates Low personalization of templates Need applicable system requirements

Tools cont.Campaigner Offers customer support (reviews gave 5/5) Easy to use templates Does not have a spam checking tool, unlike the other toolsVertical Response Free trial Great email tracking options Free image hosting Customer support (ex. step by step videos) Spam checker

Mailigen Little template variety Delivery rates are low Low cost Customization Can send text messages

Demonstration http://www.youtube.com/watch?v=Hm9

h3wpCrSY

http://www.youtube.com/watch?v=sfgkmn2hBjg&feature=related

How to get started? Free trials Blogs Subject line research and analysis Review competitors marketing

techniques Build an email list Build a company website Know your customer!