email marketing
TRANSCRIPT
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3 RULES FOR SUCCESSFULEMAIL CAMPAIGNS
PromoHack
from our desk to yours
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1 2 3CONTENT SUBJECT CTA
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1CONTENT
Content means that your emails add valueto the mailbox of your recipient. Qualitycontent builds your reputation so that yourcustomer anticipates seeing an email fromyou! Some winning content includesvideos, infographics, white papers, casestudies or promotional offers that aretailored to the habits and needs of thecustomer. Remember: be concise; berelevant; be valuable.
At PromoHack we help you developtailored content that targets your clientsspecifically.
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2SUBJECT
Your subject line is the hook thatdetermines if your customers will bite.What's the recipe for through-the-roofemail open rates? Subject lines that arerelevant, short and to the point. The exactwording and tone depend on youraudience, and it's up to you to learn whatyour customers like.
At PromoHack, we take care of A/B testingto determine the perfect combination ofvariables that get your emails opened.
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3CTA
You got your customer to open your email.Now what? Don't lose their preciousattention, and make sure your emails havea clear Call To Action (CTA). A good CTAflows directly out of the body of the emailand anticipates your reader's reaction. Areyou sending an email about an awesomepromotion? Make sure your CTA is frontand center to get the click rates you want.
At PromoHack, we carefully craft the copyof your emails and design intuitive CTAsthat get clicks every time.
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