email marketing - 7 killer tips to get your emails read and acted upon

The Art of Email Marketing

Using the “7 Killer Tips To Get

Your Emails Read”

Download it free at: www.kurtjohansen.com

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Kurt JohansenMBA

www.kurtjohansen.com

Killer Tip Number One:

“The Secret to Creating Credibility and Why It’s A Must To Use An Email Address People Will Trust & Recognise.”

Or

“Who Are You ?”


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First questions:

• Who are you? • What do you want?

Have an email address or name which is recognizable to the recipient.


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• Use your name or your main address.

From Armand Morin ([email protected])

From Frank Kern ([email protected])

√√√ From John Carlton ([email protected])

From Stephen Pierce ([email protected])


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• AVOID using

Hotmail or Gmail addresses in Email Marketing.

• It doesn’t ooze ‘professionalism’.


Killer Tip Number Two:

“Revealing The Closely Guarded Secret Used By Experts That’s Guaranteed To Get All Your Emails Opened.”

Or

“What Do You Want?”

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Ensure your intrusion in their life is pleasant.

ALWAYS…

Use their first name in the email address line.

AND…

Engage them with an alluring subject line.


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Create curiosity

Step 2 of the “7 Killer Tips To Get Your Emails Read” serves only one purpose

And that is…

To get your email opened.


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• General Rules to Obey for Subject Line.

- Limit to 50 characters or 6-8 words.

- Start words with a Capital Letter and test use “ ”

Create curiosity to force them to open the email.


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–Some Examples:

• Hi Pam, “Inside This Email We Have Included...”

• Hi Rob, “I know It’s Friday But…”

• Hi Mary, “I Must Apologise For…”

• Hi Tammy, “This Month’s VIP Club Offer Is…”


Killer Tip Number Three:

“How To Write Attention Grabbing Headlines Which Will Explode Off The Screen”

Or

“The Email Headline”


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• Killer Tip 3:

serves as the ENTRANCE or GATEWAY to your email message.


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• Writing headlines is a “learned” skill

• Get help if you need

• I like to include images based around the headline, such as:


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“With 11 letters of offers out there this well-positioned and much loved residence is bound to be sold this weekend…”

So Paul, If you are considering owning …

For those born on the 4th of July it means

“HAPPY BIRTHDAY.”

For all others it means…


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“Have you ever heard the phrase,

‘Safe as the Bank of England’ ?”

Well…

"Announcing the Most Valuable Christmas Present You Will Receive This Year.”

Australia’s Highest Paid Copywriter & Sales Strategist Gives You $838.80 Worth of His Best Money Making Advice for...

FREE!

Bank of England


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• Headlines depends on your list.

• “Bulk” email marketers are ignoring headlines.

• Test with your list.

• I find headlines are a great segue into Killer Tip 4.


Killer Tip Number Four:

“Discover Million Dollar Techniques To Cause The Reader To Take Action”

Or

“The Email Content”


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• Email Content Is King – Or is it?

• Depends on the message and who is receiving it.

• The email often will not relate to everyone on your list – it happens.


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• Email Content Is King – Or is it?

• Segment your lists as much as possible and send them meaningful offers and information.

• Match the message to the right person.

• One email = one main message.


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• Long Emails:

Learn copywriting or as we know it

Emotional Direct Response Advertising.

Get help if needed.


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• Short Emails:

Becoming popular with some marketers.

This strategy entices recipients to click on a link and be transported to a sales page or video.


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• Short Emails: An example of one I recently received is:

From: Frank Kern

Date: Wednesday, 11:19 AM

To: [email protected]

Subject: beautiful!

This video does a beautiful job of showing you adetailed process map of what a killer launch look like.

http://www.productlaunchformula.com/blue.php?1715

It'll play automatically.

Enjoy :-)

Frank


Killer Tip Number Five:

: “How To Sneak Under The Spam Filter’s Radar - Invisible Stealth Attack Tactics Used By Gurus To Get Past The Toughest Security Defences”

Or

“How To Send Your Email”


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• Emails are filtered

• Know which words to modify or avoid

• Use a reputable email sending program to do this.

• I recommend: http://budurl.com/SmartEmailSystem


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Some words I have found to modify or change:

• Exciting, • interview,

• opportunity, • discover, • overseas,

• free,


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• Modify by:

Old Word Modified Word

Exciting, Ex*citing

interview, inter-view opportunity, opp*ortunity discover, dis*cover overseas, over-seas

free fr*ee


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• Two formats:

1.HTML and Text

HTML – images Text – words

• Which one do I use to send?

BOTH


Killer Tip Number Six:

“Magical Words That Will Get Your Prospects To Behave Like A Puppet On A String”

Or

“Call To Action and Effective PS’s ?”


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• A call to action is VITAL in marketing.

• Eliminate generic ‘Click Here’ buttons.

Instead try : or


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• Include PS’s at the end of your email.

• Research tells us 76% of PS’s are read.

• Try to include at least two or three PS’s and

• Offer a PS ‘Special’ to test effectiveness.


email profits• PS: The "BEST" Tip was not placed in my book as it is too valuable just to give

away.

•PPS: Sign up and obtain your free copy, send me a testimonial and I’ll rush you the MOST valuable tip imaginable.

****************************************************************************

• PS: As a bonus Don is giving away a copy of his book Creating Customers for Life for the next few people who register, so register here NOW.

PPS: Let me know you are going and I will find a special book from my bag of business products as well. Something you can use to bring in cash splurges to your business immediately.


Killer Tip Number Seven:

“Unleash The Full Power Of Your Email Campaign By Knowing When To Send OutYour Emails For Best Effect”

Or

“When To Send Emails”


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• Email Marketing needs to be consistent.

• Keep in regular contact – minimum fortnightly

• Tuesdays or Wednesdays best less cluttered

• Don’t discount other days - TEST.


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• Record results:• Open rates;• Click-through link rates;• Read rates.

discover what is best for your list by testing.

If you can’t measure it – you can’t improve it !


12 Missile Marketing Must Do’s And How To Get An Unfair Advantage Over Your Competitors By Hitting The Target With These Nuclear Warhead Tips”

Download my free 34 page book “7 Killer Tips To Get Your Emails Read” at

http://www.kurtjohansen.com 12 Bonus Tips Inside.

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email profits Contact me direct at: [email protected]

AND


email marketing - 7 killer tips to get your emails read and acted upon

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