JUG Milwaukee – August 2010

Email Marketing: Best Practices, Extensions & 3rd Party Tools

By: Perry Wirth

About Me• 9 Years Web Development Experience• Specialize in

– Administration– SEO– Marketing

• Created over 20 Joomla! Sites• Own a martial arts academy

Overview• Why Email Marketing• Common Mistakes• Best Practices• Program Discussion

– What to look for– Joomla: pros, cons, extensions– 3rd Party: pros, cons, services

WHY!?

60%

$43.62

• Builds relationships• Supports sales• Data driven• Measurable• Immediate

Hubspot’s Top 5 Mistakes1. Marketing without an Email Service

Provider2. Not knowing your recipients3. Use of images4. No unsubscribe5. Marked spam

Perry’s Top TipsPay attention to what you send

Who send addressSubject LineBe aware of your demographic

Tip # 2Allow users to opt-in

Less chance of being marked as spamBetter chance for opensPerceived as more creditable

Tip # 3Driven by your customer

Give them a reason to openHave a purposeMake it clearCall to action

Tip # 4Sending times

Based on recipients location 11:00 AMMonday or Tuesday

Tip # 5HTML vs Text

Include bothUse a templateCheck in the top clientshttp://www.emailonacid.com/http://www.campaignmonitor.com/css/

Tip # 6Use an Email Service Provider

More professionalHigher delivery ratesBetter looking

Judging Services

There are so many options!

Must haves features• Integration and Forms• Member Management• Auto Responders• Spam Checks• Analytics• Lists• Import

Bonus!• Email Client Preview• Direct Integration• Surveying• Message Builders and Templates• Reseller Options

Joomla! Extension Pros• Direct Integration

– jos_users, CB, JomSocial, VM• No additional login• One time fee (typically)

Joomla! Extension Cons• Server Load• Bandwidth• Blacklisting• Feature Lacking

Joomla! Options• JED >> Content Sharing >> Newsletter• Joomla! Mass Mail• SM2 Email Marketing• Acajoom• RSMail! • ActMailing• ccNewsletter

3rd Party Pros• Off your server• More robust and full featured• More integration options• Further developed

3rd Party Cons• Another login• Costs

– Monthly fees– Pay by campaign

• Joomla integration through API• Opt-ins

3rd Party Options• iContact• MailChimp• CampaignMonitor• Constant Content

PS: Only because every good presentation needs clip art and word art!