email marketing km4b-241013
TRANSCRIPT
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Email marketing by Andrew Knowles
Blaze a trail through the email marketing jungle
Andrew KnowlesKM4B - 24 October 2013
@andrew_writer
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Email marketing by Andrew Knowles
Today’s marketing landscape
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Email marketing by Andrew Knowles
How marketers are spending their budgets in 2013
54% will increase marketing budget
71% will increase digital marketing budget
Source: Responsys & Econsultancy
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Email marketing by Andrew Knowles
Return on Investment
66% of in-house marketers say email offers ‘excellent’ or ‘good’ ROIOnly SEO comes higher (75%)
Source: Adestra & Econsultancy
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Email marketing by Andrew Knowles
Email marketing options
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Email marketing by Andrew Knowles
MailChimp
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Email marketing by Andrew Knowles
How to create a mailing list
• Offer something in exchange• Sign up from your website• Email footer• Use social media • Always get permission
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Email marketing by Andrew Knowles
Before you send an email…
…decide what action you want the recipient to take.
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Email marketing by Andrew Knowles
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Email marketing by Andrew Knowles
Different types of email
• Welcome message to new subscribers• Birthday special offer• New product news• Special offer • A unique message for your readers• Newsletter
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Email marketing by Andrew Knowles
Learn more at “How to win new business through email marketing with Mailchimp”30 October at Kingston Maurward
Cost £35
Andrew Knowles@andrew_writer