email marketing portfolio
DESCRIPTION
Email strategies, best practices and work samples from Terri S. Turner. Includes subject lines, keyword implementation, HTML and Plain Text enewsletters and calls to action.TRANSCRIPT
ePortfolio
Email Newsletter Writing
1. Short – 3 to 8 words or 35 characters
2. Avoid spam filters triggers: all caps, !!!!, Special Offer, 100% Free
Additional tips at http://terristurner.com/email-marketing/avoiding-spam-checklist-for-email-marketers.html
Subject Line Best Practices
Subject Lines Work Samples
1. Keyword research
2. 3% of copy should include keywords
3. Avoid keyword stuffing
4. Use in headline, first paragraph and meta description
Keyword Writing Best PracticesE
Keyword Writing Work SamplesE
1. Format content for high readership with lists, bullets and scannable messages.
2. Engage readers by encouraging a two-way conversation between the author (or sponsoring business) and the readers.
3. Always include both HTML and Plain Text versions to accommodate mobile devices, browser variances and email provider differences.
Additional tips at http://terristurner.com/online-writing/email-marketing-best-practices.html
HTML /Plain Text Best PracticesE
HTML /Plain Text Work SamplesE
Email Announcement SampleE
HeadlineDo you hate to write? Overwhelmed by posting, tweeting and blogging? Need content ideas?
SubheadIf you answered yes,Then I have good news for you.Attend this workshop, and worry no more!
Body - Workshop ExplanationHow To Write & Reuse ContentA Hands-on Interactive WorkshopFor all writers…all levels• Write killer headlines• ID good and not-so-good verbs• Use secret ROI, SEO & AADA
formulas• Experience content calendar relief• Schedule “One & Done” social
media
Email Announcement StrategyE
Strategic Priorities
1. Align all communications efforts with updated brand and mission
2. Extend commitment to “sustaining the earth and implementing environmentally-supportive programs” with all communications effort
3. Live our name Ohev Sholom, we are lovers of peace, by keeping all members in the loop with weekly communication from the office.
1. Use clear, direct, action-focused words
2. Give WIFM (what’s in it for me!) reasons to act
3. Add incentives with deadlines
4. Place your most important call to action as an image-based button above the fold
Additional details at http://terristurner.com/training/call-to-action-writing.html
Calls To Action Best PracticesE
Calls To Action Work SamplesE
Yes, I Want To Attend
Call: 913-406-8636
Email: [email protected]
Facebook: facebook.com/tstbusinessstrategies
LinkedIn: linkedin.com/in/terristurner
Website:http://terristurner.com/contact-terri
Schedule A Meeting NowE
Additional ePortfoliosBy Terri S. Turner
Traditional MarketingSocial Media
Planning (Strategic, Business and Marketing)Special Event Collateral
Operational Manuals