email marketing secrets… · and your roi on email marketing campaigns by ... attract new targeted...
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www.AltitudeCommunications.com.au
Email Marketing Secrets…How to Attracts More Clients &
MAKE readers OPEN your emails
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Your Presentertoday is
Bill Doyle
www.AltitudeCommunications.com.au
Question?
Do you want to know HOW toturn prospects into raving fans
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turn prospects into raving fansand cash?
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How to increase your open rateand your ROI on email
marketing campaigns by
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marketing campaigns bycreating irresistible emails that
convert to more sales.
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Share my closely guarded secrets
• Top 3 email marketing misconceptions…
• 6 Ways Your Business Will Benefit fromEmail Marketing Right Away
• 100 Best Subject Lines for Email Marketing
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• 5 Secret Emails That Will Help Your Business Crush theCompetition
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The Small Business Guideto Email Marketing
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Results in Advance…What I am about to share withyou has been used by business
owners just LIKE YOU!
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owners just LIKE YOU!
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“We received over 34new leads in less than 24 hours”
“The Fast Track program has been hugelyinstrumental in my business growth last
year and I am so grateful for this.“
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year and I am so grateful for this.“
Terri Cooper, Real Estate Mastery
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“Just this week we made over$10,000 using these strategies”
“The systems & strategies have beenphenomenal in allowing us with a small
base of staff to handle massive enquiries..“
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base of staff to handle massive enquiries..“
Graham Park, Adventures in WeightLoss
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“I increase my leads from mywebsite by more than 600%”
“My results were outstanding and I wishthat I hadn’t wasted my time with otherprograms… I recommend you take action
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programs… I recommend you take actionand do it now.“
Meg Filip, Leadership Mastery for Women
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What is email marketing?e mail mar ket ing (noun)
Email marketing is a form of direct
marketing which uses email as a means of:
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marketing which uses email as a means of:
• Promoting products or services
• Providing education and positioning YOU as the expert
• Building brand awareness (regular eNewsletters)
• Generating conversions (sales, registrations,
subscriptions, etc.)
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Top 3 email marketingmisconceptions…
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Email marketing isn’t effective
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Email marketing is all aboutspamming people
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Email is dead… social mediais king now
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Email is old. But it still rocks.“Since Ray Tomlinson sent that first email in 1971, it’s been the
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“Since Ray Tomlinson sent that first email in 1971, it’s been thebackbone of all social technology. Forty years later, and it’s still themost powerful (digital) communication tool on earth.”
-Robert Bruce for Copyblogger.com
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What’s more
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The DMA projects email to drive $67.8 billion in sales in
2012 and $82.2 billion in sales in 2016.
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Here’s why:
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According to the Direct Marketing Association, email
marketing’s ROI for 2011 was $40.56 for every $1
invested-the highest ROI of all online marketing
channels…
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6 Ways Your Business
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6 Ways Your BusinessWill Benefit from
Email Marketing Right Away
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Build relationships and influence
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Build brand awareness
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Attract new targeted clients
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Generate more revenue per customer
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Boost website traffic
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Instant communications tools
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to promote events, webinars, special offers
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Which is why…
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68% of small businesses surveyedin mid-2011 by Pitney Bowes listedemail as their preferred marketingchannel.
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Nearly 3 times as many users employ email(1.4 billion) for communication as Facebook (500 million),
and over 10 times as many as Twitter (110 million).
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Email Marketing Converts to More Sales
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Challenges (there are a few)
• Time to dedicate effort (content creation, testing,
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• Time to dedicate effort (content creation, testing,
reporting)
• Organization focus/planning
• Crafting an effective strategy
• Building and maintaining a list of contacts
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But remember…
Email marketing’s ROI for 2011 was $40.56 for
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Email marketing’s ROI for 2011 was $40.56 forevery $1 invested.
What else yields that kind of return?
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How can YOUR business get themaximum return on investment
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maximum return on investmentfrom email marketing?
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Create Irresistible Subject LinesGet opened, get read, get more clients…
•100 Best Subject Lines for EmailMarketingFree copy to everyone valued
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Free copy to everyone valuedat… $$$
… You be the judge!
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5 Secret Emails That
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5 Secret Emails ThatWill Help Your BusinessCrush the Competition
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1. The Auto responderTrigger based emails
• Starts with an opt-in box on your website• Give them incentive or an irresistible offer• Follow up with a sequence of emails with specific
objectives• All on auto-pilot!
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• All on auto-pilot!
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2. The e-newslettere-Zine
•Humble powerhouse•Education = authority•Top of mind•Website conversions
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•Website conversions•Increase traffic•Social comments•Referrals
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3. The referralAsk for them
•Testimonials!•Social proof = gold•Reinforces and strengthens relationships•Opens dialogue
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•Opens dialogue
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4. The ‘we miss you’
•Re-engage clients/prospects
•Crazy effective!
•Option: include coupon, deal or discount
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5. The offer
• Email drive buyers and sells!
• Great for low priced offers in particular
• Great for first step in sales process
• Offer coupons and short term incentives
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• Offer coupons and short term incentives
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*BONUS**BONUS*
6. The ‘thank you’
• Send an email immediately after purchase
• Thank them for being a customer
• Give incentive to purchase again, share with a friend,
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etc.
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Make sure you areusing ALL 6!
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using ALL 6!
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8 Email Marketing Copy Tips
•When writing your emailcopy throw everything youlearned in English 101 outthe window.
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the window.
•Here is a simple 8 Stepguide to help you on yourway… (handout)
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How to succeed with email 101
Always build your list!
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Always build your list!
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Always build your list
•Quality over quantity
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•Practice regular hygiene
•Try to add to it everyday
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We Practice What We Preach
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•40+ NewLeads in lessthan 10 hours
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How to succeed with email 101
Don’t Spam!
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Don’t spam
Quantity isn’t important; quality is…
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Quantity isn’t important; quality is…
• Email is about trust
• Understand CAN-SPAM regulations
• Don’t email too frequently
• Don’t be deceptive with your subject line
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How to succeed with email 101
Be compelling
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Be compelling•Write irresistible subject lines
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•Create click-worthy content
•Include images
•Compelling offers and calls-to-
action
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How to succeed with email 101
Be human
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Be human• Even business emails are best with
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personality
• Be warm, fun, casual, entertaining,
personal
• Remember that conversations have
TWO sides
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How to succeed with email 101
Test, test, test
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Test, test, test
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•Split-test your subject lines
•Test various send times
•Test different content types
•Monitor your analytics
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Overwhelmed?
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Overwhelmed?
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Start small
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Start small
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But do start
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But do start
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And keep going
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And keep going
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And remember…
According to the Direct Marketing Association,
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According to the Direct Marketing Association,email marketing’s ROI for 2011 was $40.56 forevery $1 invested-the highest ROI of all onlinemarketing channels…
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You CAN do it. WE can help.
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www.FastTrackEmailMarketing.com
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Questions?
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www.FastTrackEmailMarketing.com