email marketing seminar - devsteam institute

Welcome

January 2014

to

Email Marketing Seminar

DevsTeam InstituteOrganize & Management

Masudur RashidCo-Founder & Internet Marketing Strategist at DevsTeam Limited

Free Seminar

What is Email Marketing?

Email marketing is one of the most powerful marketing tools available for communicating and developing relationships.

But, email marketing can only be that powerful when it’s done well.

Free Seminar January 2014

According to Wikipedia…

January 2014Free Seminar


Email marketing is DIRECTLY MARKETING a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.

(According to Wikipedia)



Broadly, the term is usually used to refer to:

- Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,

- Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,

- Adding advertisements to email messages sent by other companies to their customers




Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.


: NOTE :


Types of Email Marketing

Email Marketing

Direct emails

Solo Ad

Transactional emails


Transactional Emails

Anything Auto-responder that isn’t bulk!

If a user signs up for your website, you should probably welcome them with a lovely email. That’s a transactional email.

Example:-Signup-Verify-Report-Purchase invoice-Password recovery-Password changes confirmation-Notification-Etc


Direct EmailsDirect email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.

Solo Ad / BulkA solo ad is a one time email blast you buy from a vendor that has created a "list" of people they have collected. The other name of Solo Ad is: Bulk Mail.


Why Email Marketing?

-Product promotion-More frequent communication-Information spreading-Reduce overhead cost-User Engagement -Drives Direct Sale-Allows Targeting -Improve Brands & Customer Relation-Easy Measurable


Email Marketing Opportunities

-For Freelance Marketplace-For your company-For Affiliation


Freelance Marketplace


For your companyIncrease sales by promotional offer etc


For affiliationIncrease sales by affiliation to a targeted audience


Pre-Requisite of being Email Marketer

Free Seminar

-English Fluency -Computer Skills-Internet Browsing & Surfing -HTML (Markup Language) - Basic-Graphics (Photo editing, resize etc)-Adobe Dreamweaver

January 2014

Pre-Requisite of being successful Email Marketer

Free Seminar

-Passion -Dedication-Learning Capability & Practice -Hard Work-Communication-Always follow your Mentor

January 2014

How to run a Email Campaign(Step by Step)

Free Seminar

1. List Building -Target Market -Collect Targeted Email Address -Group & Segmentation

2. Template -Design -HTML -Follow Legal -Avoid Spam

3. Sending Procedure -Sever -Mailchimp/Aweber/iContact or any other third party

January 2014

Email Marketing Best Practice


SpamSpam is the use of electronic messaging systems to send unsolicited bulk messages, especially advertising, indiscriminately.

Email spam, also known as unsolicited bulk Email (UBE), junk mail, or unsolicited commercial email (UCE), is the practice of sending unwanted email messages, frequently with commercial content, in large quantities to an indiscriminate set of recipients.


LegalEvery Email Marketing campaign should consider an International legal which is “CAN-SPAM Act of 2003”.

What should an email contained that consider this law?


LegalA visible unsubscribe option is present in all emails & consumer

opt-out requests are honored within 10 days.


LegalAccurate from lines


LegalRelevant subject lines


LegalA legitimate physical address of the publisher


Legal

A label is present if the content is adult. ["ADV:ADLT" or "ADLT"]

A message cannot be sent through an open relay [?]

A message cannot be sent to a harvested email address [?]

A message cannot contain a false header


A message should have

-Forward to a friend

-First Name in Message body or subject

-Describe why did you send this message

-Web Version and Mobile Version

-Social Link (Facebook, Twitter etc)

-Privacy Policy Link


See You!

If you have any question or query, feel free to contact at:

Masudur [email protected]

fb.com/masud3g

masudurrashid

January 2014

email marketing seminar - devsteam institute

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