Top Email Marketing Tips To Boost Your Ecommerce Store Sales

Email marketing is one of the best ways to increase conversions

and most importantly build a relationship with your potential

customers.

Founder, Do-it Marketing, David Newman

“Email has an ability many channels don’t:

creating valuable, personal touches – at

scale.”

Click-throughs are

100% higher in

segmented email

campaigns

95% of companies are

using marketing

automation

Average Ecommerce

Industry Click through

rate is only 2.32%

100% 95% 2.32%

Quick Stats

Why Email Marketing?

Increase conversions Increase Sales

It is the most

personalized tool

available for online

store

It builds up a

relationship with

your customers

Check out some email marketing tips to

carry out a successful email marketing

campaign for an online store.

Tried-and-Tested Tricks And Tips

Strengthen Your Email List

Why?

The first and the foremost important task is to construct a strong email list.

Your whole marketing campaign can be useless if you don’t have an extensive email list to send out your engaging content to.

How?

Opt-ins work well for this purpose

Use CTA at the end of blogs

Offer incentives in exchange for email addresses like discounts or free e-books

Build separate landing page to get leads

Use a Killer Subject Line

Subject line is the first thing a person sees.

It shouldn’t only should be short and concise, but also summarize what’s inside the

email. If you have an amazing offer inside your email, but its subject line is not so

compelling then it could be a major loss for you.

Average Open Rate Of Ecommerce Industry

Don’t Pitch for Sales

“Don’t push for sales”, that’s the next tip going forward!

Yes, even if you know that you are speaking to a potential customer, you

shouldn’t ask them to buy. Instead, strive to focus more on informing and

educating your audience.

Want big impact?USE BIG IMAGE

Target A Particular Chunk Of Your Customers

Promote Any Marketing Campaign

Include A CTA That Directs The Reader

Toward The Next StepUse it For Holiday Season Offers

Channelize Promotional Offers With Email

Keep Your Emails Short

The best practice is to keep them simple and to-the-point; just be sure that

your email content serves its purpose of conveying the message.

Emails drive around 20% of sales for Ecommerce businesses

and only 39% of retailers send personalized product

recommendations.

Did You Know?

Personalize Email For Better Results

Personalizing emails can help your customers easily remember you and it

can even entice them to check out your offer. It can be the point of

difference between you and your competitors.

Ask Customers for a Feedback or Review

You can use emails to communicate with your customers, asking

about their experience with the website, review on the last product

they purchase; or simply ask them for suggestions on improving

your product and services.

Deliver High Quality Content Through Newsletter

Use your email list to the maximum in building relationship with your

subscribers and customers. Deliver them high quality content that improves

their knowledge in the form of weekly or bi-monthly newsletter.

Automate

Success to

Get Personal

Here is again a brilliant hack to get personal

with your customers by greeting them on their

birthdays, anniversary or any special events.

There are a bundle of free and paid extensions

that can help you automate this process and

act as an auto-responder to your emails.

Leverage the Power of Automation

Use it to Activate Your Dormant Customer

You can run a separate email campaigns for customers that haven’t

returned to your store since their last purchase. Make a fascinating offer

to them. You can separately address them and ask for a word.

Don’t Stop — Try A/B Testing

Try out different subject lines, text and graphics to calculate the

difference in open rate, click-through-rate (CTR) and conversions. A/B

testing will help you plan for your next move.

Keep Things Simple

All in all, I’d like to emphasize on the KISS (keep it simple and stupid)

principle in order to produce more results. Go for a killer subject line and

don’t forget the CTA. Add a personal touch to your email address and

don’t compromise on the quality of the content you deliver.

Thank You!▰You can read the full blog post here.