email marketing tips to increase ecommerce product sales
TRANSCRIPT
Email Marketing Tips To Increase
Ecommerce Product Sales
Agenda
Statistics
Tips with Examples
Question & Answers
Stats
Stats
Stats
10 EMAIL MARKETING TIPS TO INCREASE
ECOMMERCE PRODUCT SALES
#1 Making Transactional Emails Count
#1 Making Transactional Emails Count
#2 Incentivising Product Reviews
#2 Incentivising Product Reviews
#3 Giving Customers Free Store Credit
#3 Giving Customers Free Store Credit
#4 Re-activating Dormant Customers Over Emails
#4 Re-activating Dormant Customers Over Emails
#5 Rewarding Loyal Customers
#5 Rewarding Loyal Customers
#6 A/B Testing•Subject Lines•Sending Times•From Line•Email Content•Subscriber Segments
#6 A/B Testing
Open Rate = 81.08% Open Rate = 127.49%
#7 Doing Birthday & Anniversary Emails Right
#7 Doing Birthday & Anniversary Emails Right
#8 Reducing Cart Abandonment With Email
#8 Reducing Cart Abandonment With Email
#9 Automating Feedback
#9 Automating Feedback
#10 Email Marketing Beyond InboxEMAIL OPENERS SERVED FACEBOOK ADS 22% MORE LIKELY TO PURCHASE
Above: Results based on a retailer’s study conducted over two weeks in April 2014, targeting 925,000 US email subscribers using Salesforce Marketing Cloud and Facebook Custom Audiences. Facebook Offline Conversion Measurement matched and correlated ad impressions to email engagement and transactions. Findings are observational
Summary#1 Making Transactional Emails Count
#2 Incentivising Product Reviews
#3 Giving Customers Free Store Credit
#4 Re-activating Dormant Customers Over Emails
#5 Rewarding Loyal Customers
#6 A/B Testing
#7 Doing Birthday & Anniversary Emails Right
#8 Reducing Cart Abandonment With Email
#9 Automating Feedback
#10 Email Marketing Beyond Inbox
Juvlon
Improve Customer Engagement
Run Data Enrichment Campaigns
Reduce Invalid Email Addresses
Send Personalized Emails and SMS
