email marketing trends in 2013 - ebriks infotech

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Page 1: Email Marketing Trends in 2013 - EBriks Infotech

emailjust  do  it!

Page 2: Email Marketing Trends in 2013 - EBriks Infotech

our clients

Discover More @ brandmail.com.au

Page 3: Email Marketing Trends in 2013 - EBriks Infotech

THE stats ** it wouldn’t be a presentation without them, would it?

Page 4: Email Marketing Trends in 2013 - EBriks Infotech

Attitudes to email are changing...

Fewer customers are deleting emails

without reading them...

59% in 201063% in 200873% in 2006

52% in 2012

Page 5: Email Marketing Trends in 2013 - EBriks Infotech

92%of online adults use  email

61

% on a daily basis

Page 6: Email Marketing Trends in 2013 - EBriks Infotech

74%of online adults prefer  to  receive  email over social media, direct mail text or phone calls...

Page 7: Email Marketing Trends in 2013 - EBriks Infotech

89.2% Of marketing managers state email

remains a key  element to their

marketing strategy

Page 8: Email Marketing Trends in 2013 - EBriks Infotech

renewal campaign explanation

Perspective2.9  billion  Accounts

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0.02%

The number of Facebook & Twitter

messages sent combined in

comparison to emails sent*

* NOT including SPAM

Page 10: Email Marketing Trends in 2013 - EBriks Infotech

In 2012More business leaders plan to increase

spending in email marketing than any  other  channel

Page 11: Email Marketing Trends in 2013 - EBriks Infotech

charlieonce came third in a

CHARLIE CHAPLIN lookalike Competition!

chaplin

Page 12: Email Marketing Trends in 2013 - EBriks Infotech

Buyers  2.0

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OLD NOWvs.

Sales  Holds  The  Power Customer  Holds  The  Power

Sales  Enter  Process  EarlySales  Enter  Process  Late

Sales  Answer  ALL  The  Questions

Customers  Find  Most  AnswersBuyer  Research  Difficult

Endless  Research  OptionsFluid  Movement  When  Buying

Staged  Movement  Thru  Buying

Page 14: Email Marketing Trends in 2013 - EBriks Infotech

People change...

“Now  I’m  a  LAMP”

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more CHOICES

and MUCH  LESS time...

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ATTENTION

comes in SMALL quantities...

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needs INSPIRAtION

& IMMEDIATE Satisfaction

ACTION

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the TERMS

are NOT  YOURSanymore...

Page 19: Email Marketing Trends in 2013 - EBriks Infotech

we are ALL

in the FASHION business...

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is  invisible...

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distractionALLremove

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TO Know...

things

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1.  MARKETINGOwns  the  PIPELINE!  

The  success  or  failure  of  your  business  depends  entirely  on  the  quality  and  quantity  of  sales-­ready  leads  you  generate.

Page 24: Email Marketing Trends in 2013 - EBriks Infotech

2.  MARKETINGOwns  INNOVATION!  

“Marketing  is  a  tightly  integrated  effort  to  discover,  arouse,  create  and  satisfy  customer  needs.”  

Page 25: Email Marketing Trends in 2013 - EBriks Infotech

3.  MARKETINGOwns  the  INFORMATION!  

“It’s  often  the  most  important  part  of  the  product,  or  the  product  itself.  Your  information  has  become  one  of  the  most  important  differentiator  in  competitive  markets”  

Page 26: Email Marketing Trends in 2013 - EBriks Infotech

why?is it so hard for people to make email

campaigns happen?

Page 27: Email Marketing Trends in 2013 - EBriks Infotech

varied  systems

no  specific  campaign

no  support/expertise

perceived  technical  ability

no  strategy

no  ownership

no  measurement

no  reward

no  conversion  plan

tech/marketingcross  over

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content

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EVERYTH...

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434%97%

more indexed pages

more indexed linksBlogs give sites: More pages + more links = bigger slice of the search results for your business.

“Fundamentally it’s not just about content. it’s about identity, relationships and content ”

Thought  Leadership

blogswhite papers

podcasts

eBooks

infographics

guides

case studies

55%97%37%

Blogs on company sites result in 55% more visitors.

Companies with blogs get 97% more inbound links than others

37% of marketers say blogs are most valuable form of marketing

This is the primary factor behind 50% of buying decisions. Interesting content is the TOP 3 reason why people follow brands in social media.

IMPROVES  Social  Interaction

6 out of 10 Twitter or Facebook users are more likely to recommend a brand they follow.

70%60%

Compelling content drives successful social media campaigns - cited by 3 out of 4 marketers as a factor in closing sales.

Of consumers prefer “getting to know” a company via articles rather than ads.

Of consumers feel more positive about a company after reading custom content on its site.

INCREASE  reach  with  blogs

INCREASED  visibility WORD  of  Mouth

ARTICLESpresentations

Page 31: Email Marketing Trends in 2013 - EBriks Infotech

22ways tocreate content

Page 32: Email Marketing Trends in 2013 - EBriks Infotech

1.  CURATE:  list  your  favourite  blog  

posts

4.  GUEST:  Ask  someone  to  you  want  to  connect  with

7.  MEMORIES:  Revise  and  revive  old  content

3.  BRAIN  STORMING:  Ask  your  friends,  off  and  

online

6.  ASK:  Speak  to  your  database  and  

customers

8.  INTERVIEW:  Speak  to  your  database  and  customers

9.  REVIEW:  Pick  a  product/service  and  review  it

2.  SUCCESS:  Share  your  successes

5.  MASH  UP:  “What  Batman  Can  Teach  You  About  Success”

Page 33: Email Marketing Trends in 2013 - EBriks Infotech

12.  BOOKS:  Using  popular  book  names  or  titles“50  Shades  of  Email”

11.  CASE  STUDIES:  Things  that  work  and  

don’t  for  you

16.  TV:  Choose  popular  shows  with  your  audience

15.  COMICS:  Super  heroes  make  great  article  themes

17.  TRENDS:  Use  Google  trends  it  will  boost  your  hits!

14.  WATCH  A  PLAY:  This  is  incredibly  stimulating  and  better  than  watching  a  

movie!

13.  MOVIES:  Characters  &  stories  trigger  

ideas

10.  CHALLENGES:  Share  your  Challenges

18.  CELEBRITY:  Any  one  will  do!

Page 34: Email Marketing Trends in 2013 - EBriks Infotech

19.  GET  PERSONAL:    Personal  stories  ALWAYS  connect

21.  RECYCLE:    Take  your  old  information  and  recycle  them!

20.  TAKE  A  WALK:  This  will  restart  your  

brain!

22.  STEREOTYPES:    Deal  with  you  industry  stereotypes  head  on

Page 35: Email Marketing Trends in 2013 - EBriks Infotech

We ASSUME too much...

i.e.  Frankenstein  was  a  nice  guy  trapped  in  a  monsters  body!

Page 36: Email Marketing Trends in 2013 - EBriks Infotech

^Knowledge

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Page 38: Email Marketing Trends in 2013 - EBriks Infotech

Thought is the ENEMY of...

Action

Page 39: Email Marketing Trends in 2013 - EBriks Infotech

THE CONFUSED MIND

ALWAYS SAYS...

“NO”

Page 40: Email Marketing Trends in 2013 - EBriks Infotech

your prospects to be Better customers!

Educate

Page 41: Email Marketing Trends in 2013 - EBriks Infotech

THIS  IS  NOTAbout  

BLOWING  yourTRUMPET!

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Page 43: Email Marketing Trends in 2013 - EBriks Infotech

REMovingthe  BARRIERS...

Page 44: Email Marketing Trends in 2013 - EBriks Infotech

9 steps to keeping it simple2.  GRAB  your  contacts  (EVERYTHING  from  EVERYWHERE)

4.  FIND  OUT  what  your  customers  biggest  problems  are5.  WRITE  OUT  a  lot  of  headlines  and  bullet  points  to  solve  it

3.  DEFINE  what  your  business  wants  to  be  known  for  (3  words)

6.  ORGANISE  them  based  on  related  products  &  services  7.  OUTSOURCE  your  brief  to  a  writer  (you  WON’T  do  it!)8.  ADD  &  LINK  your  articles  to  your  email  &  hit  send!

1.  GIVE  one  person  SOLE  ownership  and  time  to  complete  the  task

9.  RECORD  your  results  and  improve  on  them  next  time

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Page 47: Email Marketing Trends in 2013 - EBriks Infotech

JV  +  Action

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Value  Trade  +  Traffic

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start here...

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your website must

1 capture data

2 create a position of expertise

3 create top of mind brand recognition

4 sell

Page 51: Email Marketing Trends in 2013 - EBriks Infotech

your database must

1 be in a centralised location

2 captures from every media

3 segmented to drive relevance

4 communicate with purpose & value

Page 52: Email Marketing Trends in 2013 - EBriks Infotech

your content must

1 be relevant

2 be valued & shareable

3 position your business as experts

4 provide emotion, experience & education

Page 53: Email Marketing Trends in 2013 - EBriks Infotech

X50blog

site sales pagehome

Emai

l

content

awareness

interest

DESIRE

action

Page 54: Email Marketing Trends in 2013 - EBriks Infotech

people thinking about

PROMOTED“business consultant” “driving instructor”

shared

“succession planning”“online betting”

“self-publishing” “custom printing”“online agency”

SEARCHED

“designer”

“new tyres”“grocery shopping”

“summer fashion”“nights out”

“getting fit”

“good diet”

“blu ray player”

“facebook”

clicked

sale pageweb sitepage

qualifiedlead

Page 55: Email Marketing Trends in 2013 - EBriks Infotech

Choose  Your  Weapons...

website database email prcontent marketing seo / sem social mediajoint ventures

Page 56: Email Marketing Trends in 2013 - EBriks Infotech

choose 3 AT MOST and...

BE  EXCELLENT!

Page 57: Email Marketing Trends in 2013 - EBriks Infotech

THANK  YOU!Discover More @ brandmail.com.au