Email Marketing Trends to Check OutSummary:What do you need to know about Email Marketing trends to adapt with the current market? Here are 5 pointers to give you a heads up.

• Targeting customers based on Location• Importance of Personalization• Screensize Apalooza matters• Re-engaging customers• Socializing with your customers and prospects

If you are one of those savvy marketers looking forward to instant success with your email marketing, you need to stay ahead of all these trends.LocationIs there anything more relevant to you than knowing where your customers or your prospects are at that specific time? But it is also true that they don’t want you to follow them unless and until they ask you to come along. Our solution –integrate geo-targeted marketing with the social media networking which turns out to be a perfect permission-based marketing. PersonalizationMarketing is no longer just selling your product or your service. Now it’s time to get real, more personal and add value. All you need to do is pay attention to your customers’ behavior and conversations. Do not concentrate just on selling, send emails to inform, educate, entertain, surprise and provide value. Include your customers’ voice in your emails. It brings life to your messages. Humanizing your brands through your customers’ words is the best promotional copy ever. Screensize ApaloozaDo you know that the sales of the smart phones have thrashed the sales of PCs? Screensize Apalooza is where people view your emails, websites, blogs,

forums, etc.from different platforms. These platforms have different sizes, shapes, software andfunctionality. Hence, you need to take utmost care while designing. Design in such away that it is a fingertip in place of mouse. Take care while providing the hyperlinks and see to it that the images get auto-adjusted according to the screen size. Ensure that the content is readable for the fullest range of devices.Re-EngagementDo you know that email recipients are likely to receive 5,000+ advertising or marketing messages per day? It’s no wonder that most of your email marketing messages are turned out due to irrelevant, confusing content and disturbing calls-to-action, etc. You need to engage your customers before they become inactive.Analyze your database from time-to-time and track their web behavior and event attendance. When you spot your customers tending to become inactive, drive them to a nurturing program exclusively designed for customer engagement. SocializeWith 800 million Facebook users, 200 million Twitter users and more than 100 million professionals in LinkedIn, it’s time to think strategically and holistically and shift the communication patterns to match your customers’ preferences. Monitor social sharing patterns and know where and how to target. Grow your email database through social networking and mobile. Design campaigns that focus more on content that is worth sharing. Integrate both social media and mobile and drive traffic from your twitter teasers to your websites, blogs, etc. You can use your emails to grow your followers and fans.With these trends, you can have more access to customers and prospects’ behavior. Socialize and engage them. Through marketing automation, you can send personalized emails to millions of recipients. and find your feet in today’s thriving email marketing scene.