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    Email Service Providers

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    Presented by:Deidra Johnson

    Kenya PernellRachel f. Thompson South University

    Dr. Spraker AOL, YAHOO, HOTMAIL

    AND GMAIL

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    Study Consist of

    254 People

    Only 108 people responded

    Four Email providers used

    The Big 5 personality traits and technology traits

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    emerged from an analysesof the personality data.

    Extraversion: Trait includes characteristics suchas excitability, sociability, talkativeness,assertiveness and high amounts of emotional

    expressiveness

    Agreeableness: personality dimension includesattributes such as trust, kindness, affection, and

    other pro-social behaviors.

    Conscientiousness: organized and mindful ofdetails.

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    Testable hypothesis is:1. Yahoo users are more tech savvy than

    Hotmail users.

    H0= 1H1 1

    2. Gmail users will score higher than AOL

    users in overall Professional Appearance.H0 = 1H1 1

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    -Tech Savvy

    -Work Performance-Professional Appearance-Attendance/Punctuality

    -Overall PerformanceEffectiveness

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    -Tech Savvy

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    someone who is tech savvy is someone who is known to beknowledgeable about technology. With technologicaladvances being so fast paced and with technology coming in

    all shapes and sizes and impacting on pretty mucheverything we do, the question of how someone becomes

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    Yahoo users are more tech savvy thanHotmail users

    Hypothesis Test: Yahoo users aremoreTechSavvythanHotmail users.

    F-Test Two-Samplefor Variances

    F-Test Two-Samplefor Variances

    Yahoo Hotmail

    Mean 9.5555556 9.10185185

    Variance 5.3520249 5.51289373

    Observations 108 108

    df 107 107

    F 0.9708195P(F

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    APPEARANCE

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    Hypothesis: Gmail users will score higher thanAOL users in overall professional appearance:

    t-Test: Two-SampleAssuming EqualVariances

    AOL G-MAIL

    Mean

    4.72222222

    2 5

    Variance

    2.20249221

    21.887850467

    Observations 108 108

    PooledVariance

    2.04517134

    HypothesizedMean

    Difference 0

    df 214

    t Stat

    -1.42734688

    P(T

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    Conclusion

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    Reference:

    Cherry, K. (2012). The Big Five PersonalityDimensions. Retrieved fromhttp://psychology.about.com/od/personalitydevelopment/a/bigfive.htm

    Hargis, M. (2010). Organizational PerceptionManagement. Retrieved from A Framework toOvercome Crisis Events:http://findarticles.com/p/articles/mi_qa5427/is_201004/ai_n53078461/

    M., E. (2011, March 16). Difference Between Nulland Alternative Hypothesis. Retrieved fromhttp://www.differencebetween.net/language/difference-between-null-and-alternative-hypothesis/