email, social media, graphic design... oh my!
TRANSCRIPT
EMAIL, SOCIAL MEDIA,
GRAPHIC DESIGN... OH MY! Arace l i “Sa l l y ” Perez -Ramos | St . Edward ’ s Un ive r s i t y
Gabr i e l J imenez | Texas Tech Un ive r s i t y
@sallyperezramos @juniorjimenez86#SoACE16
TAKEAWAYS How to develop various social mediacalendars for cohesiveness
Where to look for most recenttrends & inspiration
How to optimize your emailmarketing to students1
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3
WHO WE ARE
ST . EDWARDSPrivate liberal arts universityCatholic, Holy CrossUndergraduate and graduatedegreesApproximately 5,200 students in90 academic programsTraditional-aged & Non-
traditional student bodyCentralized Career ServicesOffice9 full time staff10 student staff
TEXAS TECH UNIVERS ITYPublic research universityUndergraduate and graduatedegreesApproximately 35,800students in 150undergraduate, 100 master'sand 50 doctoralTraditional-aged & Non-
traditional student bodyCentralized Career ServicesOffice
12 full time staff10 student staff
EMAIL MARKETING RESOURCES Canva - Various graphic designsPhotobucket - Image holding site and HTML creatorPixabay - Free high quality stock images
EMAIL MARKETING
SOCIAL MEDIA RESOURCES Canva - Various graphic designsPiktochart - Infographics & TemplatesHootSuite - Mass posting, analytics, metrics Buffer - Social media schedulerBit.ly - Link shortener
WHAT WE USE
ST . EDWARDS
TEXAS TECH UNIVERS ITY
FUN FACT :GOOGLE ANALYT ICS SHOWED P INTEREST AS ONE OF OUR TOP SOCIAL
MEDIA S ITES DIRECTED FROM OUR DEPARTMENTAL WEBSITE
SALLY
Posts events, blogs, servicesOccasional articles
Relatable memes/Organic
GABRIEL
Posts events, blogs, servicesRelated articles80/20 Rule
Feedly - Content Plan
VS
GRAPHIC DESIGN TREND RESOURCESCanva - 9 Graphic Design Trends... Behance - Design Trends in 2016...
Creative Market - 10 Brilliant Graphic Design Trends...
ST. EDWARD'SUNIVERSITY
TEXAS TECHUNIVERSITY
QUESTIONS?
THANK YOU#SoACE16