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  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 1

    http://www.private-label-club.com/

  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 2

    EmailWritingSecretsHowToWriteKillerPromoEmailsThatGetMassiveResults!

    By:JasonOickle

    LEGALNOTICE

    ThePublisherhasstrivedtobeasaccurateandcompleteaspossibleinthecreationofthisreport,notwithstandingthefactthathedoesnotwarrantorrepresentatanytimethatthecontentswithinareaccurateduetotherapidlychangingnatureoftheInternet.

    Whileallattemptshavebeenmadetoverifyinformationprovidedinthispublication,thePublisherassumesnoresponsibilityforerrors,omissions,orcontraryinterpretationofthesubjectmatterherein.Anyperceivedslightsofspecificpersons,peoples,ororganizationsareunintentional.

    Inpracticaladvicebooks,likeanythingelseinlife,therearenoguaranteesofincomemade.Readersarecautionedtoreplyontheirownjudgmentabouttheirindividualcircumstancestoactaccordingly.

    Thisbookisnotintendedforuseasasourceoflegal,business,accountingorfinancialadvice.Allreadersareadvisedtoseekservicesofcompetentprofessionalsinlegal,business,accounting,andfinancefield.

    Youareencouragedtoprintthisbookforeasyreading.

    NOTE:ThisisNOTafreeebook!Youdonot haveresellrightstothisebook.Youmaynotsell,giveaway,reproduceorinanywaydistributethisebookwithoutthewrittenconsentofJasonOickle.

    http://www.private-label-club.com/http://www.private-label-club.com/

  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 3

    TableofContents

    1.0IntroducingEmailMarketing 41.1EmailMarketingToday 41.2WritingPowerfulEmails HowVitalIsIt? 5

    2.0BeforeGettingStarted onYourFirstEmailWriting 72.1TheSingleMostImportantPurposeofYourEmail 72.2WhatYouNeedtoKnowBeforeWritingYourEmail 92.3ToolsYouStrictlyMustHave 102.4DifferentTypesof PromoEmailsYouCanWrite 12

    3.0WritingYourEmailSubjectLine 143.1ThePurposeofYourSubjectLine 143.2WhatMakesanAttentionGrabbingSubjectLine? 153.3ExamplesofPowerfulSubjectLinesthatWork 17

    4.0WritingYourEmailsBody 204.1Making YourOpeningEmailCatchy 204.2WritingtheBodyofYourEmailCopy 214.3ImportantTips onGettingYourEmailRead 244.4MovingYourReader toTakeAction 254.5How toWritePowerfulP.S.es 27

    5.0InClosing 305.1CommonMistakesPeopleMakewhenWritingPromoEmails 305.2MoreTipsonGettingYourEmailRead&FollowedThrough 32

    http://www.private-label-club.com/

  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 4

    Chapter1:

    IntroducingEmailMarketing

    1.1EmailMarketingToday

    SincethatfatefuldayinlateNovemberorearlyDecemberof1971whenRayTomlinsonsentthefirstemailusingaARPANET(thepredecessorofwhatweknowastheInternettoday),emailhaschanged...alot.

    TheemailthatRayTomlinsonsentwassenttohimself.IthasbeenreportedthatthemessagewasQWERTYUIOPbuthesaysthatitwasmorelikelytohavebeentesting1234.Itmighthavebeenthefirstemailsentandpossiblythelastonethatwasntamarketing email.

    Notreally,ofcoursebutemailistheprimarycommunicationchoiceofindividualsandbusinessesworldwide.

    Itbecametoopopularforitsowngood.Everybodywhohadanythingatalltoselloranymessagetheywantedtopromotediscovedmassmarketingemail.SooninboxesallovertheworldwereoverflowingwithunsolicitedmarketingemailswhichcametobecalledSPAM.

    In2003theproblemofSPAMhadbecomesobigandsointrusivethattheCongressoftheUntiedStatespassedthe CANSPAMAct.

    It becamethelawofthelandinJanuaryof2004.CANSPAMisanacronymfor Controlingthe AssultofNonSolicited Pornography AndMarketing.

    TheCANSPAMActdefinesSPAMas unsolicitedbulkemail.BulkemailisntSPAMandneitherisunsolicitedemail.To meetthedefinitionrequirementsofSPAMintheCANSPAMAct,emailmustbebothbulkandunsolicited.

    http://www.private-label-club.com/

  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 5

    TheCANSPAMActmadeitillegalforbusinessestosendbulkmarketingemailstopeoplewhohadnotagreedtoreceivethem.Theoptinlistwasbornofthenecessitytogainthatagreement.

    Theoptinlististhe backbone ofemailmarketingtodayandoptinlistbuildingtechniquesarepossiblythemostdiscussedsubjectamongaffiliatemarketers.

    1.2WritingPowerfulEmailsHowVitalIsIt?

    So justexactlyhowvitalisitthatyouremailsarepowerful?Letmecountthewaysthatpowerfulemailsmakeadifferenceinyouraffiliatemarketingbuisness.

    Themostusedandthemosteffectivemethodthatisavailabletoyouasanaffiliatemarketer forcontactingyouroptinlistmembersandsellingyourproductsandservicestothemisemail.

    Youmayhavecontactwithyourlistbywayofawebinarorateleseminarandbeabletospeakdirectlywiththemoccasionallybutthatdoesnthappenveryoften.Youmaywellpublishanewsletterthatyousendtoyourlist,aswell,butthatisntforthepurposeofconvincingthemembersofyourlisttobuyaproductorservice.

    No.

    Emailisthewaythatyoucontactthemembersofyourlistonaregularbasis anddosoforthepurposeofsellingthemaproductorserviceforwhichyouareanaffiliatemarketer.

    1. Bywritingpowerfulsalesemailsyouwillmakeagreatmanysalestoyourlist.Bywritingweakandineffectualemailsyouwontmakesalestoyourlist.

    2. Bywritingpowerfulsalesemailsyouwillincreasethebottomlineofyourbankaccount.Bywritingweakandineffectualemailsyouwillwatchthebalanceofyourbankaccountdwindle.

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  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 6

    3. Bywritingpowerfulsalesemailsyouwillincreaseyourcredibilityintheeyesofyourlistmembers.Bywritingweakandineffectualemailsyouwilllosewhatevercredibilityyouhadonceestablishedwiththem.

    4. BywritingpowerulsalesemailsyouwillincreaseyourvalueasajointventurepartnerintheeyesofotheraffiliatemarketersandotherInternetmarketers.Bywritingweakandineffectualemailsyouwilllosetherespectofothermarketersandbecomealessdesirablejointventurepartner.

    http://www.private-label-club.com/

  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 7

    Chapter2:

    BeforeGettingStartedonYourFirstEmailWriting

    2.1TheSingleMostImportantPurposeofYourEmail

    Whyisitthatyousendamarketingemailtothemembersofyouroptinlist?Mostlikelyyouarentsendingemailjustforthesakeofsendingemailorbecauseyouthinkthatsendingemailisjustatonoffun.

    No.Yousendemailforjust onepurpose.Thatpurposeistoconvincethosewhoreceiveyouremail toact onit.Youwanttherecipientstobuywhatyouareselling.Youwantthemtoclickonthelinksyousupplied,dragoutthosecreditcardsandbuywhatyouareselling.

    InplainEnglish, theobjectofamarketingemailistoselltheproductsorservicesthatyouarerecommendinginit.

    Thereisageometrictheromthatsays,Theshortestdistancebetweentwopointsisastraightline.TheobjectofamarketingemailshouldbeastraightlinebetweenpointA(Yousendingtheemail)andpointB(therecipientoftheemailbuyingtheproductorservicethatyouareselling).

    Youdontwanttosendthemembersofyourlistbywayofthesceneicroute.Youwantthemtogetonthefreewayandgoasquicklyaspossiblefromreceivingtheemailtobuyingwhateveryouareselling.

    Ifyoulosesightofthemainobjectofamarketingemailthatyousendouttothemembersofyourlist,youareverylikelytosendthemonthatsceneictourandmakethemforgetallaboutgettingfrompointAtopointB.

    Thisisthereasonthatyouneedtokeepyoureyeonyourgoalwhileyouarecomposingyourmarketingemail.Rememberthattheaverageemailuser doesnotactuallyreadtheiremailfromyou.Theyscantheemail.Theirattentionspans

    http://www.private-label-club.com/

  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 8

    arenotoriouslyshortandyoujustdonthavetheluxuryofalongwindedsalespitch.

    Longblocksoftextwillgounread.Notonlywillitnotbereaditwillbethe causeofyouremailbeingkissedbythedeletebutton.Peoplearenotpatient.Thegoalistogetthemtomakeapurchaseandnotborethemtodeathintheprocess.

    Theverybestmarketingemailsareshort, onepageletters.Theyhaveshortsentence.Theyhaveshortparagraphsandtheyhavebulletpointsthatoutlinethetop3or4topsellingpointsoftheproductorservicethatyouarepromoting.

    Thereisactuallyagoodoneworddescriptionofasalesemailthatisdirectedatthemainpurposeofmakingasale.Thatwordissuccinct.

    Thedictionarydefinessuccinctas: expressedinfewwordsconciseterse.

    Rememberwhatyourgoaliswhenyouarecomposingyourmarketingemailmessageandrememberthedefinitionofsuccinct.Theygohand inhand.

    Thereareseveralveryimportantfactorstoconsiderwhenyouarecomposinganemailthatissuccinctandontarget.Thefirstis,ofcourse,convincingyourlisttobuywhatyouaresellingbutthereareotherfactorsaswell.

    Yourmarketing emailalwaysneedstobeformattedcorrectly....thatisitshouldonlyuseASCIIcharacters,haveonly 65charactersperline andshouldnotcontainwordwrappedlinks.Thisformattingmakesyouremailsreadableinallemailprograms.

    Anattentiongettingsubjectlineisvital,aswell.Ifyoucantconvincetherecipientsofyouremailtoopenit,theycantactonitnomatterhowgreatitis.Additionally,everywordneedstobespelledcorrectlyandthegrammarneedstobeimpeccable.

    TheONLYgoal ofamarketingemailistoselltheproductorservicebeingadvertised.

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  • EmailWritingSecrets

    By:JasonOickle http://www.privatelabelclub.com 9

    2.2WhatYouNeedtoKnowBeforeWritingYourEmail

    Writingpowerfulmarketingemails takepractice.Youwilllookbacksomedayonthefirstmarketingemailsthatyouwriteand notonlylaughbutwonderwhyanybodyboughtanythinginthefirstplace.

    Thefirstandmostimportantthingtokeepinmindwhenyouarecomposingyourmarketingemailsisthat real,livepeoplewillbereadingthem...oratleastyouhopetheywillbereadingthem.Youarentsendingemailtoemailaddresses.Youaresendingemailtopeople.

    Therealpeoplebehindtheemailaddressesonyouroptinlistmaynothavealotincommonwithoneanother.AhousewifeinToledo,abusinessexecutiveinNewYorkandarancherinTexasmightnotchoosetohavelunchtogetherbuttheydohaveatleasttwosimilarities.

    Theyareallhumanbeingsandtheyalloptedintoyourmailinglist.Ifyoudirectyourmarke