PORTFOLIO EM FERRARO

CONTENTS

WEBSITES  

MEDIA  

MULTI-CHANNEL MEDIA PLAN

DIGITAL ANALYTICS  

DIGITAL MARKETING WORKSHOP  

BLOGS  

SOCIAL MEDIA  

VIDEO EDITING  

! CONTACTS

WEBSITES CREATIVE ART DIRECTION, COPYWRITING AND CONTENT MANAGEMENT

.WANDERERSA.CH PROJECT MANAGER !Creative art direction and content production. Third parties coordination: IT and grapichs teams.

.LIBERIS.SG FREELANCE CONSULTANT !Graphic art direction, UI/UX a n d w i re - f r a m e d e s i g n , development of user-friendly interface.

WEBSITES CONTENT MANAGEMENT, COPYWRITING, UX AND WIRE-FRAME DESIGN

.WINSON.COM PROJECT MANAGER !Creative art direction and content production. Move to a responsive website, UX/UI design and wire-frame structuring. Internal development: IT and graphic teams coordination.

.1to1XMEDIA.COM PROJECT MANAGER !Creative art direction and content production. Ux and wire-frame design. Responsive design and SEO friendly. Internal development: IT and graphic teams coordination.

WEBSITES WEB DEVELOPEMENT

E-COMMERCE PAGE SMARTTRAVELLER (SINGAPORE BETA VERSION) !axasingaporetraveller.appspot.com/

Some users were facing browsers’ issues

while buying AXA travel insurance online.  

A beta version has been studied in order to

ease this process and to speed up the

purchase.  

The older version required more than 5 clicks

to complete the quotation system; the new

version takes 3 steps only,  

submit information, get the quotation and

confirm.

(Paypal payment gateway).

ONLINE MEDIA STRATEGIES AND BUSINESS DEVELOPMENT

MARIE FRANCE ASIA BUSINESS DEVELOPMENT MANAGER !Sales and clients’ prospections for the digital platform of Marie France ASIA (fashion & luxury lifestyle magazine). Clients and prospects: ~200 South East Asia Commercial: EDM, CPM, CPC, CPL, display and video ads !asia-marie.france.com

REWORLD MEDIA BUSINESS DEVELOPMENT MANAGER !Sales and prospections of dedicated email marketing campaigns to ~550k opt-in users. Clients and prospects: ~200 South East Asia Commercial: CPM, CPL, CPA !Clicplan.sg reworldmedia.com

MULTIMEDIA CAMPAIGN CREATIVE DIRECTION, STRATEGY AND PROJECT MANAGEMENT

WINSON PRESS MULTIMEDIA MARKETING MANAGER !Following the digitalisation process from the traditional printing business to web-to-print solutions and ecommerce platform; providing consultancy and support in the UX and UI design, website templates, back office and storefront implementation (Pressero Solutions) !pressero.com/page/overview-of-web-to-print-solutions !

1TO1XMEDIA MULTIMEDIA MARKETING MANAGER !Creative pitch, project management and campaign strategy development over multiple media including: packaging, marketing collaterals, DM, EDM, QR code, pURL, personalised landing page, micro websites. Clients and partnerships: agencies and ecommerce Commercial: cross channels campaign online/offline !1to1xmedia.com

MULTI-CHANNEL MEDIA PLAN CONTENT AND STRATEGY

ENVIE AWARDS PROJECT MANAGER !Exhibition set up and coordination of event catalogue publishing. Execution of targeted online campaigns (including social media) and media planning. !.gruppoenvie.com/premioenvie.php

RSI SOUTH AFRICA WORLD CUP CONTEST (2010) CREATIVE DIRECTION AND PROJECT COORDINATOR !Contest conceptualisation. Artistic direction of promotional material (brochure, flyer, TV and online banner, webpage). Coordination of multi-channel communication activities and media integration. !.rsi.ch/giocomondiali The online campaign will last on the 2012

DIGITAL ANALYTICS SEARCH ENGINE OPTIMIZATION (SEO) AND GOOGLE ADWORDS

AXA ASIA REGIONAL CENTRE SEO BEST PRACTICES SHARING ACROSS 7 SEA COUNTRIES !!LEAD GENERATION assess keywords that bring traffic to the website

USER ORIENTATION identify most used keywords to attract key users

SEARCH ENGINE OPTIMISATION through consistent tagging plan

BENCHMARK monitor competitors’ online performances

DIGITAL ANALYTICS MONITORING / REPORTING / IMPLEMENTING

AXA ASIA REGIONAL CENTRE - SEA COUNTRIES DIGITAL MARKETING EXECUTIVE !Set up of comprehensive digital dashboard: on and off page activities and online sales volume !Analysis and reporting of daily/weekly/monthly figures and corrective initiatives proposal

Creation of blue prints on specific digital topics:  o Digital KPIs

o From a corporate website to e-commerce  o Website tagging plan  o Digital Dashboard set up manual guide

o SEO, how to get started

DIGITAL MARKETING WORKSHOP

AXA ASIA REGIONAL CENTRE Singapore

BLOGS

AUNTIE’S TRAVEL ADMIN !Personal blog about travels around Asia

ONLINE ADVERTISING - USI (UNIVERSITY OF LUGANO) TEAM MEMBER !Digital marketing project for the University of Lugano. Demonstration about blogging skills and strategic assessment of Google Adwords campaigns

SOCIAL MEDIA PAGES MANAGEMENT

VIDEO CREATIVE DIRECTION AND PRODUCTION

ENVIE AWARDS (professional) The video has been played during the Envie Awards Opening Exhibition.

INSEAD - ITALIAN NATIONAL WEEK (home) !The video has been used to promote Italian values and traditions during the International Week

INDIA - BLOG POST (home)

p;log YouTube Channel (professional) Commercial video creative coordination and explainer video production.

CONTACT

emanuela_ferraro@hotmail.com +65 8372 4149

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