embedded analytics for the isv: supercharging applications with bi
TRANSCRIPT
Embedded Analytics for the ISV: Supercharging Applications with BI
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Featured speakers
Michael Lock
VP & Principal Analyst
Aberdeen
Research findings: The impact of embedded BI & ISV perspectives
Farnaz Erfan
Director, Product Strategy
Birst
Birst Embedded BI Customer Success Stories
EMBEDDED ANALYTICS FOR THE ISV:SUPERCHARGING APPLICATIONS WITH BI
OCTOBER 30, 2014
Michael Lock, Vice President & Principal Analyst,Analytics & Business Intelligence
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TODAY’S AGENDA:
1. Background – analytical urgency, emerging strategy.
2. Research Methodology – Aberdeen’s data in context.
3. Key Findings – the impact of embedded BI.
4. ISV Perspectives – cloud, CRM, build vs. buy.
5. Takeaways - summary of findings & wrap-up.
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BACKGROUND
URGENCY STRATEGY
Data volume is changing strategic thinking
Data complexity is driving new analytical approaches
Data velocity is shortening decision timeframes
New technologies are emerging to empower more users
Analytical delivery methods continue to expand
Effective Analytics is delivering enhanced decision speed and
business performance
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ABERDEEN’S RESEARCH METHODOLOGYPACE: END-USER INVESTIGATION
!
PRESSURES ACTIONS CAPABILITIES ENABLERS
What is causing organizations to
think differently?
What strategies are they using to respond to
pressures?
Why are they achieving greater
success?
What technologies and
services are enabling them to
succeed?
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ABERDEEN MATURITY CLASS FRAMEWORKDEFINING THE BEST-IN-CLASS
Selected Performance Criteria (KPI)
Organizational Goals
Employee Performance
Bench Strength
Total Respondents
- Top 20%
- Middle 50%
- Bottom 30%Respondents are scored individually across KPI
Best-in-Class
Industry Average
Laggard
RESEARCH FINDINGS
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THE ISV PERSPECTIVETOP OBJECTIVES FOR EMBEDDED BI
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WHERE DOES BI HAVE THE MOST IMPACT?TOP APPLICATIONS EMBEDDED WITH BI
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GETTING EMBEDDED BI RIGHTLEADERS DRIVE MEASURABLE PERFORMANCE IMPROVEMENT
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CHARACTERISTICS OF A LEADERKEY CAPABILITIES IN PLACE
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EXPLOITING A WIDE BI SPECTRUMTOP ANALYTICAL TOOLS EMBEDDED
ISV PERSPECTIVES
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EMBEDDED BI TO THE FRONT LINESCRM PROVIDERS WITH A BREADTH OF DELIVERY OPTIONS
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EMBEDDING BI IN THE CLOUDORGANIZATIONAL MATURITY FOR CLOUD ISVS
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BUILD VS BUY WITH EMBEDDED BI BI “BUYERS” MORE FOCUSED ON END-USER EXPERIENCE
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PLANNING & IMPLEMENTATIONBUYERS MORE STRATEGIC, USER-DRIVEN
KEY TAKEAWAYS
Analytics has evolved into a
necessity
Long-term customer focus is a priority for ISVs
Performance benefits are real,
and attainable
THANK YOU
For more information on this and other topics, please visit aberdeen.com
@MLock_Insights
www.linkedin.com/pub/michael-lock/3/a1a/582
Birst Embedded BI
Farnaz Erfan
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Top objectives for embedding analytics
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Results for CBS Interactive
•Single place to analyze ad performance for 10,000 clients
•<5 minutes to aggregate 10 million web events
•<15 minutes to deploy changes to data
•<0.5 FTE to manage entire stack
•Orchestrating a successful $25M private ad network
•Growing pipeline 2.5X
Why Birst?
•Scalability across a large volume of data
•Multi-tenant environment for strict privacy / security
•Platform designed to move from test to prod fast
Challenges
•Analytics on massive data from 10M products, 12,000 manufacturers, 10,000 syndicating partners
•Limited resources, but frequent changes in data
“Daily fresh information and more frequent access to updated data has enabled our customers make better decisions and see the important drivers to their business.”
Kevin Hodgkins, Director of Software Engineering
Data Sources
2.5X Pipeline Growth
Drive a multi-billion $ business with insights into web clickstreams
Results for CBS Interactive Customers
•10% increase on click rates for clients
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Results
•Integration of analytics into Valen’s predictive analytics platform (for Insurance providers)
•Created a prototype for market validation & deal acceleration in 1 month
•Full product release 2 months later
•All development done with no new headcount
Why Birst?
•Appliance/on premise
•Ability to easily embed dashboards and reports
•Scalable solution
•Scalable relationship
“Birst combines the best of all BI worlds, providing advanced visualization and analytics with an automated backend that transforms data, making it ready for use.” Greg Penn,
VP of Operations
Challenges
•Increasing the value of Valen’s InsureRight Platform through rich visualization
•Existing reports were static and traditional
•Empowering users to create and modify dashboards
Data Sources
Transform to a forward-looking application in just 3 months
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Results
•Customer facing analytics (embedded) – showing call center performance: call wait times, high traffic times, agent performance, etc.
•Identify most profitable customers & opportunities for additional services / products to upsell / cross-sell
•Identify at risk accounts & meeting SLA goals
“I was spending up to 8 hours manually aggregating data from our existing reporting system. The same report in Birst was defined and takes 15 seconds.”
-Call Center Agent
Challenges
•Improve customer satisfaction by providing customer-facing analytics
•Increase top line revenue
•Meet SLA with clients & avoid penalties
Why Birst?
•Ability to pull data from many different sources
•Print-ready reports & alerting capabilities
•Birst Visualizer enabling clients to build their own custom reports
“As a call center manager, it was very difficult to understand the holistic performance of my call center. Implementing Birst allows me to view dashboards that contain data from multiple sources. This allowed me to find the cracks in performance and I was able to immediately take charge and overall performance has improved greatly.”
-Call Center Manager
Improve customer satisfaction and increase top line revenue
Data Sources
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Selected embedded partnersAcross different industries and domains
Marketing Analysts
Better target marketing campaigns
Sales & Marketing
Increase growth by expanding service / e-solution footprint
Insurance Agents
Reduce claim analysis / audit time from 3-5 days to 1 day
Supply Chain Managers
Visibility into vendors, suppliers, agents, distributors, partners
Digital Ad Managers
10% increase in ad performance and better content mapping
Civil & Engineering Finance Teams
Monitor usage (billing tokens) across different products & users
Civil & Mining Project Managers
Better planning, forecasting and scheduling of resources
HR Managers
Better visibility into employee performance, position turnover & candidates quality
Business Process Managers
Improve performance and uncover root cause / setbacks
Fraud & Risk Managers
Understand and predict customer behavior
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Q&A
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Learn More
• Join us for a Live Demo– Every Tuesday and Thursday
at 11:00 am PT/2:00 pm ET– Register at birst.com/live-
demo• Download the 2013 Gartner BI
Magic Quadrant– birst.com/gartner
• Contact us– Email: [email protected]– Phone: (866) 940-1496– Chat: www.birst.com
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Thanks