embrace imperfection with ikea’s new sammankoppla collection · jun 18, 2020 17:04 bst embrace...

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Jun 18, 2020 17:04 BST Embrace imperfection with IKEA’s new SAMMANKOPPLA collection With more of us living in small city spaces than ever before, practical design that is flexible, affordable and, of course, stylish, has never been more important. Introducing SAMMANKOPPLA; IKEA’s new limited-edition collection in collaboration with Thai fashion designers Greyhound Original, blending Bangkok street style with IKEA’s apartment-living expertise. Inspired by the vibrant textiles and patterns of the Thai capital, as well as

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Page 1: Embrace imperfection with IKEA’s new SAMMANKOPPLA collection · Jun 18, 2020 17:04 BST Embrace imperfection with IKEA’s new SAMMANKOPPLA collection With more of us living in small

Jun 18, 2020 17:04 BST

Embrace imperfection with IKEA’s newSAMMANKOPPLA collection

With more of us living in small city spaces than ever before, practical designthat is flexible, affordable and, of course, stylish, has never been moreimportant.

Introducing SAMMANKOPPLA; IKEA’s new limited-edition collection incollaboration with Thai fashion designers Greyhound Original, blendingBangkok street style with IKEA’s apartment-living expertise.

Inspired by the vibrant textiles and patterns of the Thai capital, as well as

Page 2: Embrace imperfection with IKEA’s new SAMMANKOPPLA collection · Jun 18, 2020 17:04 BST Embrace imperfection with IKEA’s new SAMMANKOPPLA collection With more of us living in small

Greyhound’s love of repurposing, reusing and creative philosophy of “basic,but with a twist”, this is a collection where anything goes, showing thatimperfection can be perfect.

Clotilde Passalacqua, Interior Design Manager at IKEA UK and Ireland says:

“Embracing imperfections adds character, personality and helps to make ahome truly unique, with a relaxed approach to design instilling a calm andlaidback vibe to your interiors. Incorporating recycled materials that havetheir own history adds to this, with sustainability and creative re-purposingprocesses being key to the SAMMANKOPPLA collection. The flatwoven rugsare made using recycled PET bottles, making them both an eco-conscious anddecorative addition that adds a splash of colour and cool edge to your space.”

“Functionality doesn’t need to be boring, with graphic motifs adding an urbancoolness to practicality. Bold patterns inspired by Bangkok’s urban landscapeand the designers’ graphic style are central to this collection, with itssignature houndstooth design inspired by patterns found in traditional Thaiweaving. Add a quirky and playful touch with the practical tote carrier bagproviding a unique twist on IKEA’s famous FRAKTA bag.”

Page 3: Embrace imperfection with IKEA’s new SAMMANKOPPLA collection · Jun 18, 2020 17:04 BST Embrace imperfection with IKEA’s new SAMMANKOPPLA collection With more of us living in small

“Make a statement with the collection’s numerous bold and quirky productsthat blend everyday items with functional design. The plastic bottle-inspiredlight is playful and versatile, available in red, yellow and white. Mix andmatch to create a colourful look or choose the colour that goes best in yourspace. You can easily hang it up on the SAMMANKOPPLA hat stand for aquirky lighting feature or add it to a side table as a unique reading lamp. Butno matter where it is, it’ll certainly get people talking.”

Page 4: Embrace imperfection with IKEA’s new SAMMANKOPPLA collection · Jun 18, 2020 17:04 BST Embrace imperfection with IKEA’s new SAMMANKOPPLA collection With more of us living in small

Please find a selection of products from IKEA’s new SAMMANKOPPLAcollection below, launching in September. For more information and for high-res imagery, please do get in touch. To explore more wonders, visitikea.co.uk.

Thanks,

Kate

Page 5: Embrace imperfection with IKEA’s new SAMMANKOPPLA collection · Jun 18, 2020 17:04 BST Embrace imperfection with IKEA’s new SAMMANKOPPLA collection With more of us living in small

SAMMANKOPPLA LED multi-use lighting £17

Embrace everyday objectswith a twist with thisunique jug-shaped light

SAMMANKOPPLA Cushion £25

Add a splash of cool toyour living space with thisgeometric cushion

SAMMANKOPPLA Rug £29

Give your flooring a quickand easy update with thiseclectic rug that will makea bold statement in anyroom

SAMMANKOPPLA Carrier bag £2

Easily transport things onfoot or by bike with thispractical re-usable carrierbag - a fresh twist onIKEA's iconic FRAKTA bag

SAMLA Box £3

Keep things organised withthis box made fromrecycled plastic

SAMMANKOPPLA Cushion £10

Add a bold pop of colourand comfort with thisemerald cushion, that’salso available in red andblue

SAMMANKOPPLA Hat and coat stand £25

Made from steel, thisdurable stand can be usedfor hats and coats, or tohang the SAMMANKOPPLAjug-shaped lamps

SAMMANKOPPLA Mug £2

Add a fun twist to yourmorning coffee with thishoundstooth printed mug

SAMMANKOPPLA Room divider £50

Separate your room intozones to create the illusionof more space with thisindustrial style hammeredsteel divider 

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The intellectual property rights in and to the enclosed digital images are thesole property of Inter IKEA Systems B.V. Ordered images from the IKEA imagelibrary are for one time use only. After using the digital images for thepurpose intended, they should be deleted from any storage media. It is not

Page 6: Embrace imperfection with IKEA’s new SAMMANKOPPLA collection · Jun 18, 2020 17:04 BST Embrace imperfection with IKEA’s new SAMMANKOPPLA collection With more of us living in small

permitted to store the digital images in order to use them on later occasions.A new order must then be placed with the IKEA image library. As a user ofIKEA Image House I am aware there are some images in the database whichit is not allowed to published at this time. I also accept that publishing beforethis date is not allowed without permission from Inter IKEA Systems B.V.

Contacts

Hope & GloryPress [email protected]

IKEA UK & Ireland Press OfficePress [email protected] 225 7126

Louisa ClarkPress [email protected]