embracing saas in merchandising
TRANSCRIPT
Embracing SaaS in Merchandising
Just a few years ago, it was enough for retailers to stock
a wide range of merchandise to win customer confidence.
Running flash sales during select times of the year and
clearance sales every once in a while, did the trick..
But all that has changed! Customers have today embraced
a range of digital, mobile and social applications.
Customers expect that they be able to shop from anywhere,
pay from anywhere and collect their order from anywhere..
Retailers have reams of customer data. The lag time in analysing this
data could make the takeaways and inferences derived rather irrelevant.
To influence purchase decisions and offer customers what they
expect, retailers need to rethink their merchandizing strategy to
address the dynamics of a multi-channel environment..
By adopting a cloud-based approach to merchandising,
retailers will be better equipped to deliver a seamless
customer experience across channels.
Business Construct for a seamless Retail Experience
Cloud-based SaaS solutions help retailers provide
personalized, real-time offers to customers based on
their buying habits and location..
The use of cloud – and the associated technology enablers viz.
mobility and analytics – can help retailers improve business outcomes.
These include:
A. More Accurately Uncover Shopping Trends
B. Fewer Stock-outs
C. Global Market Access
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