emc vmax3 technical deep workshop

1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

TITLE ALL CAPSINTERNAL, DARK BACKGROUNDWIN THE HIGH END WITH VMAX3 COLIN GALLAGHER, SR. DIRECTOR VMAX PRODUCT MARKETING

VMAX3 101


EMC VMAX Technical Overview http://ouo.io/lBomAPresentation - Symmetrix VMAX Family with Enginuity 5876 http://ouo.io/qkCMLPresentation - FTS Deep Dive http://ouo.io/hhqO7cPresentation - VMAX Hardware Deep Dive http://ouo.io/GlO0vEMC VMAX Technical Deep Dive http://ouo.io/FiEuqyVMAX MF Information Experience_Feb23 http://ouo.io/Zz1htVMAX Technology Day - SnapVX http://ouo.io/hQqqN0VMAX Technology Day - SLO Provisioning http://ouo.io/Pkg8nlVMAX Technology Day - Unisphere Overview http://ouo.io/sQgyyVMAX Customer ProductOverview_USB http://ouo.io/eT3MLSCompare - EMC Symmetrix VMAX CAT Presentation http://ouo.io/OCl6nsVMAX Best Practices for VMware Environments http://ouo.io/ua0yVVMAX Technology overview plus positioning with DMX http://ouo.io/feUZgV-Max Overview and Use cases http://ouo.io/jfuZGEMC Symmetrix V-Max Series with Enginuity http://ouo.io/Pwb9mEMC Symmetrix V-Max and DMX4 vs. Hitachi USP V http://ouo.io/pfIzMlEMC Symmetrix Family http://ouo.io/antS6EMC Symmetrix V-Max http://ouo.io/hWWpIeEMC Symmetrix Enabled Oracle Technology Overview http://ouo.io/7Z6uZ

Student Guide & Workshop & Internal Training & Confidential Update Dailyhttps://goo.gl/VVmVZ0

http://ouo.io/lBomA

http://ouo.io/qkCML

http://ouo.io/hhqO7c

http://ouo.io/GlO0v

http://ouo.io/FiEuqy

http://ouo.io/Zz1ht

http://ouo.io/hQqqN0

http://ouo.io/Pkg8nl

http://ouo.io/sQgyy

http://ouo.io/eT3MLS

http://ouo.io/OCl6ns

http://ouo.io/ua0yV

http://ouo.io/feUZg

http://ouo.io/jfuZG

http://ouo.io/Pwb9m

http://ouo.io/pfIzMl

http://ouo.io/antS6

http://ouo.io/hWWpIe

http://ouo.io/7Z6uZ


36%Additional Drag

VPLEXCONNECTRIXDATA DOMAINVNXXIO

RIGHT TIMERIGHT PRODUCT

$1B+ VMAX sales in Q4

Strong ramp on VMAX3

Additional functionality to sell

ProtectPoint joint sales opportunity



THEY RELY ON US TO…VMAX MATTERS TO OUR CUSTOMERS

PROVIDE IT LEADERSHIP INTO THE FUTURE

RUN THEIR BUSINESS



9 of the 10 Largest Life Insurance Companies

RUN THEIR BUSINESS



18 of the 20 World’sLargest Banks

RUN THEIR BUSINESS



94% of the Fortune 50 Companies

RUN THEIR BUSINESS


PEOPLE USE EMC VMAX FOR THE THINGS THAT HOLD UP SOCIETYWHAT IF THERE WAS NO VMAX?

Check outChad’s blog

http://virtualgeek.typepad.com/virtual_geek/2014/08/would-a-rose-by-any-other-name-brand-and-vmax.html

http://virtualgeek.typepad.com/virtual_geek/2014/08/would-a-rose-by-any-other-name-brand-and-vmax.html

9© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 9© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

A NEW STANDARD FOR HYBRID CLOUD

NEW ARCHITECTURE

EVOLVEDOS

VMAX3

SYMMETRIX

MAINFRAME

DMX

CLIENT SERVER

VMAX

VIRTUALENVIRONMENTS

NEW PRICING AND PACKAGING

PRICING

NEW USE CASES

CAPABILITIES

HYBRID CLOUD


OPTIMIZE PERFORMANCE AT SCALEBALANCE RESOURCES NO LONGER SILOED

RESPOND TO CHANGING WORKLOADSNO ADDITIONAL HARDWARE

PERFORMANCE ISOLATIONPREDICTABLE SERVICE DELIVERY


HYPERMAX – GAME CHANGING OS


BUILT ON ENGINUITY• 25+ YEAR HISTORY• >1.5 BILLION RUN HOURSNEW LEVELS OF TCO FOR VMAX• SIMPLER MANAGEMENT AND DENSITY• INFRASTRUCTURE CONSOLIDATION

ENGINUITY + NEW CAPABILITIES


PROVISION IN LESS THAN 2 MINUTESSIMPLE MANAGEMENT AT SCALE

Reduce management costs by

50%

80%

Reduce time-to-provision by

DIAMOND<1.0 milliseconds

GOLD5 milliseconds

SILVER8 milliseconds

FASTPOWERED


DUAL DENSITY DRIVES DOWN TCO

Reduced Power and Cooling Costs

45%UP

TO

Reduced Overall Environmental Footprint

60%UP

TO Improved TB/ft4XUP

TO

75%UP

TO Reduced Physical Footprint


Improved IOPS/tile9XUP

TO


MAKING VMAX3 EASIER TO SELL IN Q4

UNIFIED BLOCK & FILE EMBEDDED GATEWAY

PROTECTPOINTREDEFINING BACKUP

ENHANCED SRDFFASTER & MORE EFFICIENT

PERFORMANCE OPTIMIZATIONS

OPEN REPLICATORMIGRATIONS FROM VMAX

TIMEFINDER SnapVXSIMPLE, BUILT FOR SCALE


DEST/DEV COPIES10TB

TIMEFINDER SNAPVX FREES STORAGEPRODUCTION

VOLUMEBACKUP/REPORTING

COPIES

20TB+10xSAVINGS

10TB~80TB+


NON-STOP OPERATIONS WITH VMAX

Eliminate Costly Downtime

Exceed Stringent Replication SLAs

(RTO, RPO)Eliminate Planned

DowntimeEnsure 100%Data Integrity

Proven 6 Nines of Availability

Advanced Fault Isolation, map-out faulty memory

DIMMS, mirrored memoryno single points of failure

Gold Standard in Multi-Site Replication

Proven Disaster Recovery and rapid restart;

2-site, 3-site, 4-site replication

Non-Disruptive HW and SW UpgradesContinuous IO through

parallel microcode NDUs, upgrade VMAX O/S within

seconds

T10 DIF Data Coding

Single Bit Error Correction, validation checksum for

external arrays when running FTS on VMAX

ALWAYS ON AVAILABILITY FOR YOUR MISSION-CRITICAL APPLICATIONS

http://www.proactiveinvestors.com/companies/news/33693/hewlett-packard-shares-fall-over-3-ahead-of-q3-earnings-report-33693.html

http://english.nuqudy.com/Investment_Blog/Bill_Gates_Consorti-4450


PROTECTPOINT: EXTEND & DEFENDINDUSTRY UNIQUE BACK UP SOLUTIONPOSITION IN ORACLE ACCOUNTS FOR

Up to 10X faster backup and recovery

10XUP TO

Lower backup infrastructure cost

50%UP TO

• Sell Data Domain w/ VMAX3 Refresh• Upsell VMAX3 into DD accounts• Coordinate w/ EMSD & DPAD sales• Target large Oracle environments

CALL TOACTION


TIERING ACROSS… the Data Centerthe Cloud

ACROSS EMC & HYBRID CLOUD

CLOUD STORAGEOFF PREMISE

ACROSSTHE DATA CENTER

Reduced $/GB on your Coldest Storage

40%UP

TO


VMAX3 PRICING FOR SIMPLER SELLING

Software Sold By Usable Capacity

No Price Increase At Release

Software Is Drive Agnostic – No Flash Penalty

Flash PowerPacks Available

$

$

$

$


ACTUAL COMPARE VMAX3 TO VMAX

Street Price: $3.26/GB

Includes August 40K Base Engine price reduction

4-engine, 3.75 floor tiles

Street Price: $3.34/GB

Improved Response Time; ½ the Engines

Increased Capacity; ¼ the Footprint

2-Engine, 1 Floor Tile

3YR TCO Savings: 20+%

VMAX3 200K Configuration

VMAX 40KConfiguration


VMAX 100KWin “new logos”with aggressive

price point

VMAX 200KSolve broadest set of customer needs

VMAX 400KThe consolidator,

leading performance and scale

HOW TO SELL VMAX3


WIN NEW LOGOS WITH THE 100K

Expand footprint

with entry multi-

controller

Leadwith

simplicity of

service levels

Position2-Tier double dense

configs for best $/IOP and $/GB

Target 3PAR

Fight off XIV

Closewith

enterprise features

andaggressive

pricing


COMPETITIVE: VMAX3 VS. HP7400

– 4-nodes– Est. Street Price: $1.80/GBr– 140TBu

• 16 400GB SSDs 3R5• 228 600GB 10k SFF R1• 88 1.2TB 10k SFF 6R6

– 24 Ports– Operating System,

Management Console, Data Optimization Suite & System Reporter

– 36 mo. SWM

– 2 engines/4 directors– 1 Floor Tile– Street Price: $1.88/GBr– Competitively Priced, More

Functionality– 140TBu – 2 Tier Config

• 24 800GB SSDs 3R5• 144 1.2TB 10k 6R6

– 32 Ports– HYPERMAX OS & Foundation

Suite– 36 mo. SWM

HP7400VMAX3 100K


TAKE HIGH END SHARE WITH THE 200K

Protectbase w/

best price/performance/density

Leadwithnew

standards for tier 1 storage

PositionFlash

optimized hybrid with low $/GB

Target Use when setting the

table

Fight off AFA’s

Closewith

ProtectPoint to broaden

play


COMPETITIVE: VMAX3 VS. PURE FA450

– Effective Capacity: 190TBe• Assumes 70TBr• 5:1 data reduction ratio

– Est. Street Price: $5.45/GB– Purity OE 4.0 SW

• FlashReduce• Flash Protect• FlashRecover

– 36 mo. Premium SWM

- 2 engines/4 directors- 1 Floor Tile- Street Price: $4.46/GB- Economics of Hybrid- Workload/App Flexibility- Multicontroller- 194TBu – 2 Tier Config

• 64 800GB SSDs 3R5• 176 1.2TB 10k SFF 6R6

- 32 Ports- HYPERMAX OS, Foundation Suite- 36 mo. SWM- Flash PowerPack included

Pure FA450VMAX3 200K


CONSOLIDATE WITH THE 400K

HighlightProtectPoint

for large Oracle

backups

Leadwithnew

standards for Tier 1 storage

PositionFlash

optimized hybrid

with low $/GB

Closewith

best price/ performance

/density

Target HDS

Other Large Tier-1

Configs


COMPETITIVE: VMAX3 VS. HDS G1000

– 2 VSD Pairs– 2 Floor Tiles– Est. Street Price: $6.70/GB– 190TBu

• 32 1.6TB FMD• 32 300GB 15k SFF 3R5• 216 900GB 10k SFF 6R6

– 32 Ports– SVOS, Analytics & Data Mobility

SW– 36 mo. SWM

– 2 engines/4 directors– 1 Floor Tile– Street Price: $5.51/GB– Win with Density– Compete on Price– 194TBu – 2 Tier Config

• 64 800GB SSDs 3R5• 176 1.2TB 10k SFF 6R6

– 32 Ports– HYPERMAX OS, Foundation Suite– 36 mo. SWM– Flash PowerPack included

HDS G1000VMAX3 400K


VMAX3VMAX

* Review capacity requirements to ensure will fit within 100K. If not, bump up to 200K.

EASY ENGINE DECODER

40K 4-8 Engine

40K 1-6 Engine

20K 4-8 Engine

20K 1-4 Engine

10K 1-4 Engine

400K, 1-4 Engine

200K, 1-4 Engine

200K, 1-3 Engine

100K*, 1-2 Engine

100K*, 1-2 Engine2:1

2:1

3:1

3:2

2.5:1

Engine ratio


CAPACITY FLASH PERCENTAGE

LEADING WITH 2-TIER CONFIGURATIONS

400K

200K

100K

OPTIMAL DRIVE MIX

20-60%

15-50%

10-20%

40% OPTIMAL

20% OPTIMAL

10% OPTIMAL

$4.21-$5.44/GBDUAL DENSE CONFIG



!

0% 100%

SSD R5800GB /-/ 10K SAS R6

1.2TB


TURNING OBJECTIONS INTO STRENGTHSSimple ManagementBrought to Tier 1Simple, Scalable Snapshots Performance, Scalability, & DensityEmbedded File


UNIVERSALLY DIFFERENTIATE VMAX3 IN THE MARKETVMAX3 IS HIGHLY DIFFERENTIATED

HYPERMAX OS Lowers TCO with New Levels of ConsolidationDynamical Virtual MatrixAutomatically Optimizes ResourcesService Level Provisioning Reduces Time to MangeProtectPoint Reduces Time, Complexity and Cost of Back-ups