emc world 2011 gelsinger finalb
DESCRIPTION
EMC WORDTRANSCRIPT
© Copyright 2011 EMC Corporation. All rights reserved. 1
Pat GelsingerPresident & COO
Information Infrastructure ProductsEMC Corporation
© Copyright 2011 EMC Corporation. All rights reserved. 2
LASTING CHANGE
DISRUPTIVE TECHNOLOGY CREATES
© Copyright 2011 EMC Corporation. All rights reserved. 3
Dramatic Performance Growth For x862000% Performance Increase Since 2005
Dual Core 90nm
Quad Core 65nm
Eight Core 45nm
Ten Core 32nm
Single Core 90nm
Xeon 7040
Xeon 7500
Six Core 45nm
Xeon 7400
Xeon 3.66GHz
Xeon E7-
4800
Xeon 7300
Dual Core 65nm
Xeon 7100
Source: Intel internal OLTP database workload performance estimates as of 15 April 2011. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.
2005 2005 2006 2007 2008 2010 2011
© Copyright 2011 EMC Corporation. All rights reserved. 4
Dominant Market Share For x86
0%
20%
40%
60%
80%
100% x86 As A Percent Of Worldwide Server Shipments
Revenue Share
Unit Share
1989 1995 2000 2005 2010
Source: IDC
© Copyright 2011 EMC Corporation. All rights reserved. 5
2009: More Apps On Virtual Infrastructure
17,500,000
Physical Hosts
2006 2007 2008 2009 2010 2011 2012 20132005
The Tipping Point15,000,000
12,500,000
10,000,000
7,500,000
5,000,000
2,500,000
Virtual Machines
Source: IDC
© Copyright 2011 EMC Corporation. All rights reserved. 6
Latency
Ops / Second
100’s
100,000’s
100,000,000’s
1,000,000,000’s
Picoseconds Nanoseconds
Microseconds
Milliseconds
Seconds
Processors
DRAMMemory Hard
Disk
Flash Fills The Performance Gap
Flash
© Copyright 2011 EMC Corporation. All rights reserved. 7
Cloud.
© Copyright 2011 EMC Corporation. All rights reserved. 8
EMC WORLD 2010
THE JOURNEY
TO THE PRIVATECLOUDSTARTS NOW
© Copyright 2011 EMC Corporation. All rights reserved. 9
InfrastructureTransformation
Private Cloud
The Journey To The Private Cloud
“35% Have Implemented A Private Cloud
30% More Will In 2011”GARTNER DATA CENTER CONFERENCE 2010
Enterprise IT
31 2
© Copyright 2011 EMC Corporation. All rights reserved. 10
“VNXe is the easiest storagedevice we’ve ever used”
The City Of Safford
“Extremely well equipped, andstarting at under $10,000
represents excellent value”Computer Reseller NewsSimple.
Affordable.Efficient.
© Copyright 2011 EMC Corporation. All rights reserved. 11
VNX – Simple. Efficient. Powerful.
• Intel Westmere Processors• 6 Gbps SAS Back-End• Expanded UltraFlex I/O
–FCoE, FC, iSCSI, CIFS, NFS, pNFS, MPFS
• File, Block And Object• FASTvp Suite Drives Flash
Adoption
© Copyright 2011 EMC Corporation. All rights reserved. 12
VNX - More Transactions Per Rack UEfficient: More Transactions. Less Footprint.
Note: Based on SPEC2008 published results
7,500
6,000
4,500
3,000
1,500
IOPS
per
Rack
U
NFS
NFS
NFS
Double the transaction density of the nearest competitorMORE
2X
NFS
NFS CIFS NFS
NFSCIFS
NFS
CIFS
© Copyright 2011 EMC Corporation. All rights reserved. 13
VNX – Green Storage TechnologyMore Transactions. Less Carbon Footprint.
Note: Based on SPEC2008 published results
NFS
NFS
NFS
NFSNFS CIFS
NFS
NFS CIFS
NFS
CIFS
5
4
3
2
1IOPS /
lb o
f C
O2 /
year
More than three times the transactions per pound of CO2 per year
GREENER3X
© Copyright 2011 EMC Corporation. All rights reserved. 14
EMC VMAX.Powerful. Trusted.And Now Smartest.
© Copyright 2011 EMC Corporation. All rights reserved. 15
Large Scale ManufacturerVirtualizing Mission Critical Oracle With EMC And VMware
Before After
MORE THAN 5X
INCREASEDDMX4
VMAX
VMS PER HOST & TOTAL VMS
© Copyright 2011 EMC Corporation. All rights reserved. 16
EMC Data Domain.World’s Fastest Backup.First Long Term Archive.
© Copyright 2011 EMC Corporation. All rights reserved. 17
Data Access Time
Data Domain Archiver Customer
Capacity Required
3 Year TCO
48Hrs
1000TB
$1.5M
5 Mins
150TB
$1.2M -20%
-85%
-99%
© Copyright 2011 EMC Corporation. All rights reserved. 18
EMC Avamar.3x Faster VMware Backup.Data Domain Integration.
© Copyright 2011 EMC Corporation. All rights reserved. 19
Loomis: Next Generation BackupAvamar + NetWorker + Data Domain
8 Month Return On Investment.
232% Increase In Backup Performance.
67 Remote Sites Eliminated Tape.
© Copyright 2011 EMC Corporation. All rights reserved. 20
ACCELERATE
THE JOURNEY TO YOUR
CLOUD
© Copyright 2011 EMC Corporation. All rights reserved. 21
Pre-Engineered. Pre-Integrated.Accelerates The Journey.
Vblock
© Copyright 2011 EMC Corporation. All rights reserved. 22
EMC UIM 2.1Vblock Provisioning.Vblock Operations.
© Copyright 2011 EMC Corporation. All rights reserved. 23
EMC UIM 2.1, Integrated Management
UCS Manager MDS, Nexus Unisphere Symmetrix Console
Provisioning
Visibility And Service Catalog
Policy Provisioning Compliance
© Copyright 2011 EMC Corporation. All rights reserved. 24
EMC UIM 2.1, Integrated Management
UCS Manager MDS, Nexus Unisphere Symmetrix Console
SystemsManagement
Policy Provisioning Compliance Events!
Provisioning
Visibility And Service Catalog
Operations
© Copyright 2011 EMC Corporation. All rights reserved. 25
InfrastructureTransformation
Private Cloud
Private Cloud Is The First Step
“35% Have Implemented A Private Cloud
30% More Will In 2011”GARTNER DATA CENTER CONFERENCE 2010
Enterprise IT
31 2
© Copyright 2011 EMC Corporation. All rights reserved. 26
Private Cloud
Enterprise IT Public Cloud
Service Providers Create New Options
InfrastructureTransformation
ServiceProvider
© Copyright 2011 EMC Corporation. All rights reserved. 27
Hybrid Cloud = Private Cloud + Public Cloud
InfrastructureTransformation
Private
Automated HybridCloud InfrastructurePublic
© Copyright 2011 EMC Corporation. All rights reserved. 28
Federation Mobility Of Apps & Data
Hybrid Clouds Require Hybrid Technologies
Trust Visibility & Control
Management
Managing Across Pools
© Copyright 2011 EMC Corporation. All rights reserved. 29
Managing Across PoolsEMC And VMware Deliver An Integrated Solution
Vblock Vblock
vCloud Director – Policy Service Catalog
vCenter Operations Suite – Monitoring Management
HybridCloud
UIM
© Copyright 2011 EMC Corporation. All rights reserved. 30
DEMO
© Copyright 2011 EMC Corporation. All rights reserved. 31
EMC UIM.Enterprise. VMware.Integrated.
© Copyright 2011 EMC Corporation. All rights reserved. 32
Federation Mobility Of Apps & Data
Hybrid Clouds Require Hybrid Technologies
Trust Visibility & Control
Management
Managing Across Pools
© Copyright 2011 EMC Corporation. All rights reserved. 33
EMC VPLEX.Asynchronous.Active – Active.
© Copyright 2011 EMC Corporation. All rights reserved. 34
Mobility Of Applications And DataVPLEX Makes It Possible• Advanced Data Cache• Active-Active HA and DR• Active-Active Applications• Open Storage Support• Distributed Storage Cluster• Live App Mobility
Data Center
EMC & Non-EMC Arrays
VPLEX
Data Center
EMC & Non-EMC Arrays
VPLEX
VPLEX WITNESS
WAN
© Copyright 2011 EMC Corporation. All rights reserved. 35
ACSOnline Workload Migration.Pittsburgh To Dallas.Before Disaster Strikes.
© Copyright 2011 EMC Corporation. All rights reserved. 36
Federation Mobility Of Apps & Data
Hybrid Clouds Require Hybrid Technologies
Trust Visibility & Control
Management
Managing Across Pools
© Copyright 2011 EMC Corporation. All rights reserved. 37
Low, Slow & Mutating.
Organized & Targeted.
THREATTHE EVOLVING
LANDSCAPE
In A Virtual World!
© Copyright 2011 EMC Corporation. All rights reserved. 38
EVOLVESECURITY MUST
RiskInformationLogical
SignatureInfrastruct
urePhysical
© Copyright 2011 EMC Corporation. All rights reserved. 39
Security : From Physical To LogicalPhysical Data Center
Application
Anti-Virus
Firewall
Application
Anti-Virus
Application
Anti-Virus
Application
Anti-Virus
DLP
Virtual Data Center
VM VM VM
Logical Application
Virtualization Platform
PolicyAnti-Virus
Firewall
DLP
Apply Policy To Zones.Edge. App. Endpoint.
© Copyright 2011 EMC Corporation. All rights reserved. 40
SecurityManagement
Visibility
Intelligence
Governance, Risk &
Compliance
The New Security Stack
Virtual Data Center
VM VM VM
Logical Application
Virtualization Platform
Policy
CloudTrust
Authority
Infr
ast
ruct
ure
Anti-Virus
Firewall
Info
rmati
on
DLP
Anti-Spam
Iden
tityVPN
Access
Info
rmati
on
Anti-Spam
DLP
Iden
tityVPN
SecurID
SecurityManagement
NetWitness
EnVision
Archer eGRC
CloudTrust
Authority
© Copyright 2011 EMC Corporation. All rights reserved. 41
Virtualize Mission Critical Applications
ApplicationTransformation
InfrastructureTransformation
Private
Automated HybridCloud InfrastructurePublic
© Copyright 2011 EMC Corporation. All rights reserved. 42
Customers Virtualizing Mission Critical Apps
© Copyright 2011 EMC Corporation. All rights reserved. 43
Callaway Golf.4x86 VMs Outperform 15 pSeries.13 Month ROI of 289%.$1.8m+ In Savings.
© Copyright 2011 EMC Corporation. All rights reserved. 44
Build New Applications
ApplicationTransformation
Automated HybridCloud
Infrastructure
New Application Platform
InfrastructureTransformation
End User ProvisioningTransformation
New End User Computing
© Copyright 2011 EMC Corporation. All rights reserved. 45
Cloud Is Big.
What Could Possibly Be Bigger ?
© Copyright 2011 EMC Corporation. All rights reserved. 46
VIDEO
© Copyright 2011 EMC Corporation. All rights reserved. 47
BIG DATA
IS CHANGING THE WORLD
© Copyright 2011 EMC Corporation. All rights reserved. 48
REDUCING
THE IMPACT OF
CLIMATECHANGE
© Copyright 2011 EMC Corporation. All rights reserved. 49
MANAGINGINDUSTRIALIZATION
© Copyright 2011 EMC Corporation. All rights reserved. 50
SLOWING THESPREAD OFDIABETES
© Copyright 2011 EMC Corporation. All rights reserved. 51
Data Sources Are Expanding
Source : 2011 IDC Digital Universe Study
GROW 50X
IN THE NEXT 10 YEARS
INFORMATION IN THE ENTERPRISE WILL
© Copyright 2011 EMC Corporation. All rights reserved. 52
Big Data Applications
Structured Data
HybridCloud
Telco Billing Retail POSSocial Media Clickstream
Productivity
Semi-Structured DataGene
Sequencing
Unstructured DataMovie Editing
Seismic Study
Web Content
Storage Services
Sales Forecast
Social Media ClickstreamProductivit
y
© Copyright 2011 EMC Corporation. All rights reserved. 53
Massive Numbers Of Massive FilesBig Data
ApplicationsFiles In The
Digital Universe
300 Quadrillion
5+ TBSource : 2011 IDC Digital Universe Study, EMC Customers
© Copyright 2011 EMC Corporation. All rights reserved. 54
Big Data Apps Require Big Data StorageYour Approach To Enterprise Storage Must Change
Storage IslandsMore Capacity, More
AdminsPerformance Optimization
“Whack-A-Mole”
One Storage Pool To 10+PBMore Capacity, Same AdminsLinear Performance Scalability
Scale Up, ManualScale Out, Automated
© Copyright 2011 EMC Corporation. All rights reserved. 55
EMC Isilon S Series.Record Scalability.Remarkable Simplicity.
© Copyright 2011 EMC Corporation. All rights reserved. 56
Isilon S200 Linear Throughput Scalability2X Increase In MBPS, 40% Lower Cost 85GB/s
$97/MBs
$164/MBs
1 20 40 60 80 100 120 1400K
15,000K
30,000K
45,000K
60,000K
75,000K
90,000K
Source : Internal EMC Testing
Old S-Series
New S-Series
MB/s Per Node0
100
200
300
400
500
600
700
600
© Copyright 2011 EMC Corporation. All rights reserved. 57Source : Internal EMC Testing
IO/s Per Node0K
2000K
4000K
6000K
8000K
10000K
12000K
10000
Old S-Series
New S-Series
Isilon S200 Linear Transaction Scalability2X Increase In IOPS, 50% Lower Cost
1 20 40 60 80 100 120 1400K
200000K
400000K
600000K
800000K
1000000K
1200000K
1400000K
1600000K1.2M IO/s$6 IO/s
0.6M IO/s$12 IO/s
# Nodes
© Copyright 2011 EMC Corporation. All rights reserved. 58
Record File System IO/s PerformanceSingle File System 1,200,000
+
403,000
106,00094,000
© Copyright 2011 EMC Corporation. All rights reserved. 59
EMC Isilon NL Series.Record Capacity.Remarkable Simplicity.
© Copyright 2011 EMC Corporation. All rights reserved. 60
Source : Vendor Product Specifications
Record File System CapacitySingle File System
64 TB
100 TB
2 PB
15 PB
© Copyright 2011 EMC Corporation. All rights reserved. 61
EMC Isilon Customer Success
2006 2007 2008 2009 20100
1000
2000
3000
4000
5000
6000
7000
8000
9000”With Isilon, We’ve Been Able To Grow A Single File System To Nearly Nine Petabytes In Less Than Four Years, While Still Maintaining The Data Throughput Necessary To Power Our Workflow And Advance Our Research”
Matthew Trunnell Manager, Research
Computing Broad Institute
StorageGrowth
900
PetabytesIncremental Storage
IncrementalHeadcount
PerformanceConstraints
IsilonNetApp
© Copyright 2011 EMC Corporation. All rights reserved. 62
DEMO
© Copyright 2011 EMC Corporation. All rights reserved. 63
Big Data.Globally Distributed.
© Copyright 2011 EMC Corporation. All rights reserved. 64
Atmos 2.0Faster. More Efficient.S3 Compatible.
© Copyright 2011 EMC Corporation. All rights reserved. 65
Atmos 2.0
Higher Performance
5x Faster Performance
500+ Million Objects / Day
Massive Scale Web Businesses
Global ProtectionDistributed Data Protection
65% More Efficient
Expanded AccessAmazon S3 Compatible
GeoDrive – Cloud Access
Centera Support
© Copyright 2011 EMC Corporation. All rights reserved. 66
New Big Data Storage For Your Cloud
Structured DataUnstructured Data
HybridCloud
Gene Sequencing
Movie Editing
Seismic Study
Social Media ClickstreamProductivit
y
Semi-Structured Data
Web Content
Storage Services
EMC Atmos
Telco Billing
Retail POSSales
Forecast
EMC Isilon
EMC VMAX
© Copyright 2011 EMC Corporation. All rights reserved. 67
Structured DataTelco Billing
Retail POSSales
Forecast
Big Data Analytics Delivers Insight
Unstructured Data
HybridCloud
Gene Sequencing
Movie Editing
Seismic Study
Web Content
Storage Services
Social Media ClickstreamProductivit
y
Semi-Structured Data
© Copyright 2011 EMC Corporation. All rights reserved. 68
Big Data Apps Require Big Data AnalyticsYour Approach To Business Analytics Must Change
Slow & ReactiveLimited Insight
Risky Shadow Repositories
Agile & ProactiveExpanded Insight & CorrelationImproved Compliance, Less Risk
Limited, Pre-DefinedExpansive, Iterative
© Copyright 2011 EMC Corporation. All rights reserved. 69
EMC Greenplum DCA.Massively Parallel Architecture.5x Faster Data Loading.
© Copyright 2011 EMC Corporation. All rights reserved. 70
The Greenplum DatabaseMPP Database For Structured Data Analysis
• MPP Database For Extreme Scale
– Optimized For BI, Fault Tolerant
• Automated Parallelization & Tuning
– Just Load And Query, No Partitioning
• Linear Scalability By Adding Nodes
– Nodes Add Storage, Query Performance And Load Performance
Interconnect
DataLoading
Interconnect
DataLoading
© Copyright 2011 EMC Corporation. All rights reserved. 71
Greenplum Big Data Retail Demo• Three Huge Fact Tables
– Orders = 8.4 Billion Rows
– Order Items = 16.7 Billion Rows
– Shipment Items = 16.7 Billion Rows
• Seven Dimensions– Products, Categories, Customers,
Customer Address, Email Addresses, Payment Methods, Date
Data Sources
© Copyright 2011 EMC Corporation. All rights reserved. 72
DEMO
© Copyright 2011 EMC Corporation. All rights reserved. 73
This Is The Future of Big Data AnalyticsDelivered Today By Greenplum
• This iIs What Big Data Is All About– Taking All Your Data– Asking Really Hard Questions– To Fundamentally Improve Your Business
• Easy, Fast and Reliable – No Rocket Science• The Future Of Data And Business
© Copyright 2011 EMC Corporation. All rights reserved. 74
T-MobileReduce Customer Churn.Expanded Data Set 10x.Found The $100M Insight.
© Copyright 2011 EMC Corporation. All rights reserved. 75
EMC Hadoop.Open Source.Fully Supported By EMC.
© Copyright 2011 EMC Corporation. All rights reserved. 76
EMC Greenplum HDDatabase. Hadoop.Software Or Appliance.
© Copyright 2011 EMC Corporation. All rights reserved. 77
Powerful Ecosystem For Greenplum HadoopIndustry Leading Partners Are Certifying On Greenplum Hadoop
© Copyright 2011 EMC Corporation. All rights reserved. 78
Big Data Analytics : Hadoop + GreenplumDeliver Insight From Big Data
Big DataAnalytics
Big DataStorage
© Copyright 2011 EMC Corporation. All rights reserved. 79
Turn Big Data Insight Into Action
Big DataAnalytics
? ?
Big DataStorage
© Copyright 2011 EMC Corporation. All rights reserved. 80
Documentum xCPInsight To Action.Better. Faster. Compliant.
© Copyright 2011 EMC Corporation. All rights reserved. 81
xCP: Driving Insight To Action
Easy To Build
A Tool For Non-Programmers!
Drag & Drop Process Modeling
Better, Faster Decisions
Deliver The Latest Data
Enable Contextualized Decisions
Complete Audit Trail
Keep IT Audit Happy!
Reduce Information Risk
© Copyright 2011 EMC Corporation. All rights reserved. 82
DEMO
© Copyright 2011 EMC Corporation. All rights reserved. 83
ActDocumentum xCP
The EMC Big Data “Stack”
AnalyzeGreenplum, Hadoop
?
StoreVMAX, Isilon, Atmos
PetabyteScale1
Structured &
Unstructured
2
Real Time3
Collaborative4
© Copyright 2011 EMC Corporation. All rights reserved. 84
Isilon
IonixVPLEX
Our Comprehensive PortfolioEnterprise Applications Big Data Applications
PrimaryStorage
Atmos
Data Domain, Avamar, NetworkerBackupAndArchive
Greenplum
VMware VMware
VNX VMAX
© Copyright 2011 EMC Corporation. All rights reserved. 85
Different Storage And Compute Profiles
© Copyright 2011 EMC Corporation. All rights reserved. 86
The Speed Of Light Remains Unchanged.
© Copyright 2011 EMC Corporation. All rights reserved. 87
Cloud Operating System Cloud Operating System
The Future Data Center
Data AnalyticsEnterprise Applications Big Data Applications
© Copyright 2011 EMC Corporation. All rights reserved. 88
Project LightningServer To Storage.Accelerated Performance.Automated Tiering.
© Copyright 2011 EMC Corporation. All rights reserved. 89
Lightning Distributed
Cache Module (DCC)
FAST VP
Project Lightning
1. Server Cache.
2. FAST Automation.
3. Distributed Caching.
DCC
DCC
DCC
DCC
DCC
© Copyright 2011 EMC Corporation. All rights reserved. 90
DEMO
© Copyright 2011 EMC Corporation. All rights reserved. 91
CLOUD TRANSFORMS IT
BIG DATATRANSFORMS BUSINESS
© Copyright 2011 EMC Corporation. All rights reserved. 92
YOUCAN LEAD
IT