emc world 2016 - code.12 managing a large open source community at emc and docker

1© Copyright 2016 EMC Corporation. All rights reserved. 1© Copyright 2016 EMC Corporation. All rights reserved.

MANAGING A LARGE OPEN SOURCE COMMUNITY AT EMC AND DOCKERJONAS ROSLAND & STEPHANIE CARLSON, EMC {CODE}ADAM HERZOG, DOCKER

5© Copyright 2016 EMC Corporation. All rights reserved.

http://www.hadassah-med.com

/media/1210884/thankyou.jpg


• A place, online or physical, where we can interact with peers, learn from each other and collaborate together on projects, driving change to our daily lives.• Passion ties everyone together

around one cause

HOW DO WE DEFINE A COMMUNITY


• There are many types of communities around the globe– Non-profit organizations

• Wikipedia, charity:water, Women Who Code– Physical Meetups and user groups– Online collaboration

• Linux• Apache and it’s many projects • Docker

EXAMPLES OF COMMUNITIES


WHO IS IN THE EMC {CODE} COMMUNITY

Community

EMC SEs

Customers

Partners

Users


COMMUNICATION DIFFERENCESCommunity CustomersTwo-Way Communication Mass MarketingCustomer Involvement Public Customer Involvement PrivateOpen Door Closed DoorInformal FormalVolunteer RequiredShared Knowledge Possible NDA


Community Marketing is a strategy to engage an audience in an active, non-intrusive prospect and

customer conversation

COMMUNITY MARKETING

http

://ww

w.co

mm

unity

mar

ketin

g.ca

/


COMMUNITY @ DOCKER


• DOCKER PROJECT– 3B+ container downloads– 24k commits– 31k stars– 8.8k forks– 1.2k+ pull requests– 300k+ Dockerized apps

in Docker Hub

• DOCKER COMMUNITY– 1,350+ contributors to

Docker project– 134k+ Twitter followers– 105k+ Meetup members

COMMUNITY @ DOCKER: METRICS


• Help the community build the community

• 252 cities• 73 countries• 105k members

COMMUNITY @ DOCKER: MEETUPS


• Contributing to project on GitHub (code, docs, etc.)• Attending events like Meetups and DockerCon• Reading (and creating!) content → Docker curates in

weekly newsletter and pushes to social (active presence on those channels)

COMMUNITY @ DOCKER: PARTICIPATION


Harness the power of an engaged community to add value to the business and ecosystem

COMMUNITY @ DOCKER: WHY?


• Community Management != just social media• Offline and Online• Treat community as if part of company

– Give credit for their efforts / activities– Share their (friendly) products / posts same as yours

• Identify mentors / advocates and empower them

COMMUNITY @ DOCKER: HOW DID IT SCALE?


One unique piece of content gets amplified through several community channels

COMMUNITY @ DOCKER: NETWORK EFFECT

original tweet

from @Docker+ other social channels (LinkedIn, Facebook, Google+)

included in newsletter

curated community content on

blog.docker.com


One unique piece of content gets amplified through several community channels

EMC {CODE} COMMUNITY NETWORK EFFECT


• Workshops and training on our projects have lead to others taking on topics, reworking them, writing blogs and presenting at events• Customers approach us with new ideas, code and

documentation• Community involvement with our projects leads to

both customer and community success

EMC {CODE} COMMUNITY NETWORK EFFECT


• Legal, Marketing & Internal Education• Contributions to Software:

– REX-Ray, MesosDVDI, RackHD, CoprHD, Cloud Foundry, Docker

• Customer views of the company have changed• New and interesting partners want to collaborate• Celebrating openness through DevHigh5

EFFECTS ON EMC


• DevHigh5– Giving recognition to EMC, partner and customer employees

who have created interesting solutions– Solutions that augments EMC product functionality

RECOGNITION


• Awareness– Growing isn’t enough

• Increased participation– GitHub (commits to projects, new projects), Slack, Twitter

• Community-driven projects• Continue to increase diversity• Create a culture where everyone feels welcome

GOALS FOR AND WITH THE COMMUNITY


• Open platforms for discussions– Slack, GitHub, Twitter, Mobilize (Docker)

• Encourage Participation• Safe Environment

– Code of Conduct, Private & Public Channels– If you don’t adhere to the rules, you’re out

REMOVING BARRIERS


• Share and receive knowledge• Be a part of something larger• Personal recognition• Continuous Feedback• Free swag• It’s Fun!

WHY YOU SHOULD GET INVOLVED


• Communities are everywhere• Join a physical, virtual community, or both!• Help organize Meetups• Create a better world by sharing knowledge

SUMMARY


http://www.hadassah-med.com

/media/1210884/thankyou.jpg


@EMCcode@jonasrosland@stephcarlson@ah3rz

emccode.comcommunity.emccode.com

Come visit us at Booth #1044 or in the vLab!

Questions?

emc world 2016 - code.12 managing a large open source community at emc and docker

Technology