emc's it's cloud transformation, thomas becker, emc

1 © Copyright 2012 EMC Corporation. All rights reserved.

EMC IT’S CLOUD TRANSFORMATION

How we did it!

CloudOps 2012 Thomas Becker EMC Deutschland GmbH


Agenda �  EMC IT Overview

�  Cloud Transformation

�  IT-As-A-Service

�  Durham Cloud Data Center

�  Monitoring And Securing The Cloud

�  Mission Critical Applications

�  Big Data Analytics

�  Choice Computing And Mobility

�  Organization Evolution


EMC IT At A Glance 2004 2012

User Profiles 24,000 “Internal” Users 55,000 “Internal” Users

IT Environment 70,000 Customers And Partners 5 Data Centers, 960 TB Storage

400,000+ Customers And Partners 5 Data Centers, ~12 PB Storage

Business Applications ~ 400 Applications And Tools ~500 Applications And Tools

Virtualization 2,000 Physical Servers ~ 8000 OS Images (Worldwide) 90% Of All Servers Virtualized

Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages

Finalist


IT Budget Dilemma

Dramatic Information Growth

Dedicated Customized Infrastructure Stacks

Rapidly Changing Business

Aging Data Centers~100% Allocated – Under-utilized

Information Security

Solution Delivery Time

Complex Monolithic Apps

Today’s Realities


2012 EMC IT Initiatives

*Sample of 2012 business initiatives

1 Efficiency IT-as-a-Service

2 3 4 5

Total Customer Experience

Workforce Productivity

Architect For The Future

EMC IT Proven

Next Generation Business Applications

Workplace 3.0

Secure Journey To The Cloud & Big Data

EMC’s “First And Best Customer”


Our Cloud Strategy

Integration & Federation

Virtualization

Information

Security

Virtual Clients

Traditional Apps SaaS “Next-Gen” Cloud Apps

Public Cloud

Private Cloud


Built On EMC’s Cloud Portfolio

View

VNX VMAX

10K 20K 40K

Isilon Ionix

VPLEX

vSphere vFabric

Traditional Applications Next-Gen Cloud Applications Big Data

Cloud Foundry vShield vCloud

Director Cloud

Foundry vSphere vFabric

Greenplum

Data Domain, Avamar, NetWorker


Our Cloud Transformation Journey

2004-08 2009-10 2011-2012+

IT PRODUCTION Infrastructure Focus

BUSINESS PRODUCTION Applications Focus

IT-AS-A-SERVICE Business Focus

40% 30%

15%

Business Agility Virtualize Mission Critical Applications

Development, Test, And IT-Owned Applications

% V

IRTU

ALI

ZED

90% 100%

WE ARE HERE

70%


EMC IT Transformation

IT & BUSINESS PRODUCTION BUSINESS VALUE

% V

IRTU

ALI

ZED

ENHANCE IT-As-A-Service

2004-08 2009-10 2011-2012+

CONSOLIDATE Cloud Foundation



Server Virtualization

Mission Critical Applications Virtualization

Data Management

Static Security

Social Presence

Windows “x, x, x”


% V

IRTU

ALI

ZED

2004-08 2009-10 2011-2012+




Mission Critical Applications Virtualization

Data Management

Static Security

Social Presence



% V

IRTU

ALI

ZED

2004-08 2009-10 2011-2012+

$112M CAPEX SAVINGS

$66M OPEX SAVINGS

v 90% OS IMAGES VIRTUALIZED

MISSION CRITICAL APPLICATIONS VIRTUALIZED 95%

100M POUNDS OF CO2 REDUCED




% V

IRTU

ALI

ZED

2004-08 2009-10 2011-2012+

ENHANCE IT-As-A-Service


Mission Critical Apps Virtualization

Data Management

Static Security

Social Presence


Cloud Computing

Cloud Applications

Predictive Analytics

Dynamic Security Social Enterprise & Collaboration Choice Computing & Mobility


Transformation Benefits

IT INVESTMENTS VS. LIGHTS ON FROM 23% TO 42%

IN 4 YEARS

O V E R A L L I T CHARGEBACK FROM 54% TO 89%

Note: Based on EMC IT Internal Estimates

O S I M A G E S VIRTUALIZED

90% ~1 D A Y T O PROVISION

76% IN 4 YEARS

E N T E R P R I S E VS. FUNCTIONAL P R O J E C T S FROM 40% TO


Cost & Agility Trends

2004-08 2009-10 2011-2012+

IT PRODUCTION Infrastructure Focus

BUSINESS PRODUCTION Applications Focus

IT-AS-A-SERVICE Business Focus

% V

IRTU

ALI

ZED

Percentage of IT Spend On New Capabilities Vs. Lights-On

Approximate Time-To-Provision App. Environments

~1 Day

7 Days

40 Days

60 Days

80 Days

90 Days

42%

40%

20% 21%

23%

25%

20%

30 Days


Transforming IT With IT-As-A-Service

A NEW IT BUSINESS MODEL

Service Oriented Market Driven

“P & L” Focused Broker & Builder

ENABLING TECHNOLOGY Private, Hybrid, Public

Clouds End-To-End Automation Financial Transparency

Self-Service Capabilities

DNA, SKILLS, ROLES & ORGANIZATIONAL

ALIGNMENT “Front Office” Capabilities Service Accountabilities

Technology Breadth


IT-As-A-Service = Agility

Optimizing IT Production For Business Consumption


IT-As-A-Service Business Agility

�  Service Consumption Mindset

�  Service-Based Pricing

�  Service Level Expectations

�  Integrated Cloud Architecture

�  Integrated GRC

TRANSFORMING OURSELVES INTO A COMPETITIVE SERVICE PROVIDER


IT-As-A-Service

VIRTUALIZED DESKTOP

VMware View VMware Fusion

CHOICE COMPUTING Mac, iPad, PC,

Smartphone

CHOICE COMPUTING

USER EXPERIENCE-AS-A-SERVICE

Enterprise AppStore

MOBILE APPLICATIONS

C O M M O N INTEGRATION C L O U D

BIaaS/ BIG DATA Greenplum

DB, Chorus

PLATFORM- AS-A-SERVICE

PRIVATE CLOUD vSphere, vCloud Director, vCenter, Vblock,

VNX, VMAX, Data Domain, Avamar, enVision, NetWitness

INFRASTRUCTURE-AS-A-SERVICE

AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY

SOFTWARE- AS-A-SERVICE

P U B L I C CLOUD O F F E R I N G S

CRM, Payroll …

MISSION CRITICAL APPL ICAT IONS

ERP, Email, E-Business ...


IT-As-A-Service Program

Service Request / Delivery Invoicing Voice Of The Customer

CLOUD INFRASTRUCTURE

SKILLS / ROLES / COMPETENCIES

INFORMATION MANAGEMENT

TRUST IN THE CLOUD

SERVICE PORTFOLIO MANAGEMENT

Portfolio / Demand Management Processes

Service Roadmap Service Design / Launch

SERVICE DELIVERY AND SUPPORT

Automated Orchestration And Provisioning

Standardized Processes Standardized Service Management Tools

FINANCIAL TRANSPARENCY

Metering Service Costing Policies

G O - T O - M A R K E T Service Strategy Service Catalog Pricing, Show / Chargeback

CUSTOMERS


Initial ITaaS Offerings

INFRASTRUCTURE- AS-A-SERVICE

CLOUD9 SANDBOX

COLLABORATION

ECM-DocBox

VIRTUALIZED DESKTOP

APPLICATION CLOUD ENABLEMENT FACTORY

CHOICE COMPUTING

BI-AS-A-SERVICE Reporting & Analytics

IT-AS-A-SERVICE Agility • Control

Budget Flexibility • Cloud Offerings



PLATFORM-AS-A-SERVICE

SOFTWARE-AS-A-SERVICE

Match device to work style and preferences

Access to desktop from anywhere on variety of devices

Enables migration of applications to the cloud

Quick, easy access to all your data for analysis

Harnessing content with secure, Scalable business processes

Provision quick, cost-effective, & secure infrastructure-as-a-service

Enabling scalable, secure and temporary compute on demand

Collaborative work space with Web 2.0 functionality

Cloud Foundry, vFabric Postgres

Greenplum DB, Chorus, SAS, Business Objects, OBIEE, Microsoft Reporting

Vblock, VNX, VMAX, DataDomain, Avamar, Ionix, vCenter, Envision, NetWitness

vCloud Director, vSphere

Documentum

SharePoint

Mac, iPad, PC, Smartphone

VMware View, VMware Fusion


Ten Key Steps To IT-As-A-Service

Develop overall plan with well-defined scope and success metrics. Has different risk/cost trade-ff from traditional IT project so should have lighter structure.

Need: •  Strong executive

sponsors •  PMO •  Execution teams •  SMEs •  Money for outside help

Need to prepare org for significant transformation through combination of consensus building and mandate from top. Iterative with step one.

Responsibility areas: •  Branding, UI & UX •  Conduct focus groups •  Promote services •  Internal change

management

To maximize success of service model, must be financial implications for service selection. Financial transparency necessary for success.

Most important elements are: •  Taxonomy •  Stand up process •  Deployment schedule

A lifecycle process that defines how IT products and services are defined, approved, funded, brought to market, enhanced and retired

Significant realignment required to support service focus. Need e.g.: •  Product Managers •  Service Operations

Managers •  Account Managers

Focus is change within IT: •  Understand and

embrace new roles •  End-to-end service

responsibility •  Training plan

Begin with clearly defining what ITaaS is and why it’s important. Getting stakeholders on the same page for this will take time, effort and influence.

Define Vision, Goals, Objectives

1

Win Hearts & Minds

2

Define Plan & Scope

3

Acquire Resources

4 Establish

Go-To-Market Team

5

Design Change Management Plan

10

Define To-Be Org Structure

9

Determine Financial Model

8

Develop Service Framework

7 Define Service

Lifecycle & Governance

6


Financial Transparency 8-Step Process For Simple, Fair, Accurate Charge/Showback

Define Services

Categories Allocate All Costs

Determine Unit Drivers

Derive Unit Costs

Determine Unit Prices

Measure Service

Consumption

Invoice Business

Units

Funds Transfer From BU

To IT

1 2 3 4 5 6 7 8

Both Fixed And Variable To Specific Services

For Costs And Prices In Each Service Category

By Dividing Service Costs By The Service Unit Driver

Prices Should Reflect Corporate Goals

For Each Service And Map To The Appropriate Service Unit Drivers

Create Monthly Invoices For Business Units For Each Service

Choose Services That Align To Industry Offerings

Set Up A Mechanism For Easy Fund Transfers

PRICING ANALYSIS METERING/INVOICING SERVICE COSTING


Cost Transparency Transition

OVERALL CHARGEBACK INCREASED FROM

54% TO 89% 46% 25%

24%

5%

Before Cost Transparency After Cost Transparency

35% 25%

24%

5%

11%

DIRECTLY BILLED TO BU

CURRENTLY CHARGED BACK

ACQUISITION IT SPEND

NOT CHARGED BACK

NEW CHARGED BACK


Financial Transparency Benefits

VALUE-BASED DECISIONS

� Drives Value-Based Discussions With Business Units

� Supports Cost Reduction By Aligning Support Tiers To Business Value

� Enables Application Rationalization & Right-Sizing Of Existing Tools

� Reduces Risks And Run-time Costs For Shadow IT

AUTOMATION AND STANDARDIZATION

� Provides Productivity Gains By Implementing Service Management

�  Increases Efficiency By Offering Standardized Applications

� Eliminates Waste In IT Infrastructure Spending

� Unleashes A More Agile IT Delivery Model

LESSONS LEARNED

� Analyze Cost Vs. Price

� Benchmark To External Providers

� Don’t Underestimate Company Culture

� Challenge Status Quo When Evaluating Real-Time Cost

� Reassess Legacy Cost Levers

� Evolve The DNA Of IT

� Build Consensus


EMC Global Data Centers

Santa Clara, CA

Cork, Ireland

RTP, NC

Durham, NC Franklin, MA

Hopkinton, MA Westboro, MA

Regional Data Center

Bunker

Enterprise Data Center

To Be Decommissioned


Durham Cloud Data Center

�  100% Virtualized

�  20,000 Sq. Ft. Data Center

�  Durham and Hopkinton Primary Sites

�  Single Data Center Operating System

�  VCE Vblock Reference Architecture

�  Cloud-Scale Federation—Data, Applications

�  Runs EMC’s Mission Critical Applications

�  Zero Data Loss Business Continuity

�  Data Deduplication—At Source And Target


Sustainability �  Tier III Design

�  1.3 PUE (Power Usage Efficiency)

�  LEED Silver Certification In Progress

�  Saves Energy To Power 2,000 Houses

�  Rain Water Harvesting—4,100 Gallons –  Reduces City Water Usage By 40%

�  Use Outside Air To Cool For 57% Of The Year

�  Flywheel UPS System

�  Hot And Cold Plenums

Note: Durham Facility, Including Data Center


Converged Infrastructure Platform Architecture

�  VCE Vblock Reference Architecture

�  VMAX

�  VNX

�  VPLEX

�  vSphere

�  vCloud Director

�  BRS –  Avamar – Data Domain


Converged Infrastructure Benefits

CAPEX �  Converged Networking

–  10 Gbe –  FCoE –  Cables

�  UCS Blades – Nehalem – QPI –  10 Gbe/CNA

�  SAN Boot – No Internal Drives

OPEX �  Wiring Design

– Wire Once –  Reduce Risk

�  Stateless Blades –  Service Profiles

▪  Deployment ▪  Templates ▪  WWPN

– Upgrades – Migrations

�  Simplified Management


Data Center Network Architecture

DWDM Ring 10GE and FC

* 10 GE Site To Site Links Service Labs, Replication, And End User Traffic Managed Via QoS

Vz & ATT 10 GigE*

Bunker Site Franklin, MA

Data Center Hopkinton, MA

Bunker Site Research Triangle Park, NC

Data Center Durham, NC

DWDM Ring 10 GE and FC

Vz & ATT 10 GigE*

EC, WC, EMEA & India

Orange MPLS Latin America &

APAC Field

EC, WC, EMEA & India

AT&T MPLS US Field

Internet

Data Center Westborough, MA


Enterprise DR Strategy Multi-Site Remote Replication

MISSION CRITICAL INFRASTRUCTURE � Hosts EMC’s Mission

Critical Apps �  Running On VCE

Vblock Reference Architecture

�  Zero Data Loss—OLTP –  SRDF/STAR Cascaded—

Synchronous & Asynchronous Replication

�  Limited Data Loss—Non-OLTP –  SRDF/A – Asynchronous

Replication –  Data Loss Of 0-15

Minutes Maximum –  22-44 Maximum

Milliseconds Latency

SRDF/A

SRDF/A

SRDF/S

SRDF/A

Tier 1 Durham Primary Tier 1 Hopkinton Primary

600 Miles 600 Miles

10 Miles

Bunker Site Franklin, MA

Primary Hopkinton, MA

Bunker Site Research Triangle Park, NC

Primary Durham, NC

WAN

R21

R21

R11 R22

R11 R22 SRDF/S 10 Miles

BACKUP INFRASTRUCTURE � Network / SAN

Application Backups � Network / SAN

Database Backups �  Bi-directional

Avamar Replication � Data Domain

Archiver For Long-Term Retention


Monitoring & Securing The Cloud

GLOBAL COMMAND CENTER •  State-Of-The-Art Infrastructure Management Tools •  Remotely Manage EMC’s Highly Virtualized Global

Data Centers •  Leverages EMC & VMware Tools •  Follow The Sun (24x7x365) Model

CRITICAL INCIDENT RESPONSE CENTER •  Monitoring & Remediating Security Events •  Preemptive Cyber Threat Intelligence •  Advanced Tools, Tactics, & Analytics •  Highly Skilled Security Analysts •  Leverages RSA Security Technology


Back To Basics

IMPLEMENT CONTROLS

DEFINE CONTROLS

CLASSIFY DATA


Incident Monitoring & Response

CRIT ICAL INC IDENT RESPONSE CENTER

Cyber Threat Intelligence

•  Open/All Source Actor Attribution

•  Attack Sensing & Warning •  Social Media

•  High Value Target (HVT)

Advanced Tools, Tactics, & Analysis

•  Reverse Malware Engineering •  Host & Network Forensic

•  Cause & Origin Determination •  Email Operations

Critical Incident Response Team

•  Eyes-On-Glass •  End User Intake

•  Event Triage •  Incident Containment

•  24x7 Coverage

Advanced Specialists •  Content Development •  Strategic Planning •  Integration


Mobile Experience

DEVICE SECURITY Enterprise App Store

Authentication Access Control

Encryption Anti-Malware Management

Logging Monitoring

Common Integration

Cloud

App Server vFabric

Data Fabric

Monitoring & Management

Integration, Batch,

Web Services Common Data Model

EMC PRIVATE CLOUD

Cloud Security Authentication Access Control Posture Data Leakage

Encryption Device Mgmt Logging Monitoring

Legacy Apps

New Apps

Data Warehouse CRM ERP

Enterprise Applications


Risk Modeling

Who are you? User identity

What you have Device and controls

Where are you? Location

Trusted Access

Published Access

Blocked Access

Source Score

Level Of Access

Destination Score

Threat Score

Who are you? Application role

What do you want? Data classification

Where is the data? Data location

Risk History Click happy?

Intelligence Easy target?

Education & Awareness

Test performance?


Access Model Based On Layers Of Trust

TRUST ASSESSMENT

Functional Apps

Engineering Apps

Corporate Apps

PUBLISHED SERVICES

NETWORK ACCESS TIERS Trusted Access Published Access

User Role Ownership Roaming Controls

Smart Device

Windows Laptop

Windows Desktop

Apple Desktop

Apple Laptop

Linux Laptop

Linux Desktop

Thin Client

Operational & Security Intelligence

NetWitness

EnVision

Archer eGRC


Mission Critical Applications

VIRTUALIZED DESKTOP



Smartphone

CHOICE COMPUTING


Enterprise AppStore

MOBILE APPLICATIONS



DB, Chorus



VNX, VMAX, Data Domain, Avamar, enVisio, NetWitness





CRM, Payroll …

MISSION CRITICAL A P P L I C AT I O N S



Oracle 11i E-Business Suite Replatforming �  One Of The Largest Single Global Instances Of

Oracle 11i

�  Core Mission-Critical Applications: –  Direct Express (DXP) | Channel Express (CXP) –  Oracle Sales (CRM) | Service –  Contracts | Projects

�  70+ Application Tiers—VMware / Linux

�  Oracle Database 10g R2

�  12 TB Database; 8.8 Billion Rows Of Data

�  52 Million Transactions Per Day

�  79,000+ IO Operations Per Second (IOPS)

�  4,000+ Peak Concurrent Users


Oracle 11i E-Business Suite Replatforming

�  Overloaded Legacy Hardware

�  Constant CPU Spikes >80%

�  Outdated Technology

�  Low Performance

�  Poor Scalability

�  Costly To Maintain

�  Slow Backup Speed

�  Degraded User Experience

HIGH AVAILABILITY REQUIREMENTS:

7x24x365


• Cisco UCS B440 •  Intel Nehalem EX Processor • CPU—128 Cores • CPU Utilization 10% • OS—Red Hat Linux/ VMware vSphere

• Storage—Symmetrix VMAX

• Sun Fire E25K • UltraSPARC IV Processor • CPU—224 Cores • CPU Utilization 80% • OS—Solaris 10 • Storage—Symmetrix DMX-3

Vblock Reference Architecture Sun Fire Server


*Based on EMC IT Internal Testing

PERFORMANCE GAIN*

� 60-90% Productivity Gains � $7 Million Saved

10x


Oracle 11i – Virtualized Application Tier

�  Data Center Efficiency –  10:1 Consolidation Ratio –  4x Improved Utilization

▪  Data Center Space ▪  Power and Cooling

�  Application Benefits – 25% Performance Improvement – Added VMware HA – Increased Uptime – Improved Agility

APP TIERS BEFORE

APP TIERS

NOW

230 Rack Servers

23 Rack Servers

230 App Tier VMs


Common Integration Cloud

VIRTUALIZED DESKTOP



Smartphone

CHOICE COMPUTING


Enterprise AppStore

MOBILE APPLICATIONS


DB, Chorus








CRM, Payroll …





Common Integration Cloud

SaaS Platforms

Social

Partners Mobile EMC

PRIVATE CLOUD

COMMON INTEGRATION

CLOUD

App Server vFabric

Data Fabric


Integration, Batch, Web Services

Common Data Model

Legacy Apps

New Apps




Big Data Analytics


DB, Chorus


Smartphone

CHOICE COMPUTING

Enterprise AppStore

MOBILE APPLICATIONS


VIRTUALIZED DESKTOP










CRM, Payroll …




Big Data Analytics

ANALYTICS

DATA GOVERNANCE

DATA SOURCES

GREENPLUM PLATFORM

TOOLS & CONSULTING

MASTER DATA MANAGEMENT

D A T A QUALITY

PLANNING / WHAT-IF PREDICTIVE

T E X T ANALYTICS

UNSTRUCTURED STRUCTURED

D A T A INTEGRATION

DATA SCIENTIST

VISUALIZATION REPORTING DASHBOARDS

COLLABORATION TRAINING

SOLUTION DESIGN/ DEVELOPMENT

OT H E R S TRANSACTIONAL D A T A

MACHINE DATA SOCIAL EXTERNAL


The Journey To Big Data

2 Data Science Collaboration Self-Service

Analytic Productivity Platform

Agile Process & Tools

AGILE ANALYTICS PEOPLE & PRODUCTIVITY FOCUS

3 Real Time Decisions New Applications Data Monetization

Big Data Enabled Apps

PREDICTIVE ENTERPRISE APPLICATION FOCUS

All Data Faster Answers Elastic & Scalable 1

Analytics Engines

Cloud Infrastructure

Analytic Engines

BIG DATA INFRASTRUCTURE TECHNOLOGY FOCUS

2010 2011 2012 2013 2014

�  BI-As-A-Service �  Data Scientist Services �  Collaborative Analytic

Tools �  Unified Analytical

Platform With Chorus

2

�  Advanced Predictive Analytics With Business Units

�  Deep Data Center Analytics

�  Advanced Security Analytics

3

1

�  Consolidation Of Islands Of Information

�  Master Data �  Common BI Tools �  BI Governance

1


Our BI-As-A-Service Architecture

Dashboards

Reports

Mobile

Data Visualization

15 TB Data 50 GB/Day 40K Queries >1,800 Tables

Global Data Warehouse BIaaS

DATA INTEGRATION COMPONENT

DATA HOSTING COMPONENT REPORTING & ANALYTICS COMPONENT

ERP

eBus

Master Data

SFDC

Local Data

Workspace

BU App

Workspace

BU App


Choice Computing And Mobility

CHOICE COMPUTING


VIRTUALIZED DESKTOP




DB, Chorus








CRM, Payroll …



Enterprise AppStore

MOBILE APPLICATIONS


Smartphone


EMC’s Client Computing Vision

TO DELIVER A

RICH SECURE USER EXPERIENCE FROM ANYWHERE, AT ANY TIME, ON A

WIDE CHOICE OF COMPUTING DEVICES


Mobility Continues To Grow @ EMC

60%

i Pa d s

14% iPhones

38%

Blackberrys

36% Android

10% To Date

1.24

Total Mobile Devices

Employees Mobilized Mobile Devices Per Mobilized Employee

40%

To Date

Since 2010 EMC MOBILITY

Moving From

Physical Virtual Apps TO

Unmanaged Managed Macs TO

Unmanaged Devices MDM TO

VPN Café WiFi TO


Widening The Choice With Guardrails

BROWSER

“LARGE” DEVICE

SMART DEVICE

Virtual Desktops

Blackberry iPhone Windows Mobile Android iPad

FireFox Chrome Safari Internet Explorer

Windows Apple

‘HIGHLY MANAGED’ ‘REDUCED RISK’

OS Windows XP Mac OS X Linux OS Windows7

FUTURE TECHNOLOGIES Establish process to introduce new technologies into the managed arena―within the guardrails


Mobile Experience

DEVICE SECURITY Enterprise App Store

Authentication Access Control

Encryption Anti-Malware Management

Logging Monitoring

Common Integration

Cloud

App Server vFabric

Data Fabric


Integration, Batch,

Web Services Common Data Model

EMC PRIVATE CLOUD

Cloud Security Authentication Access Control Posture Data Leakage

Encryption Device Mgmt Logging Monitoring

Legacy Apps

New Apps




Preparing Our People

TALKING OPENLY ABOUT CLOUD

It’s A Sea-Change For IT Opens Up Huge Opportunities

FOSTERING COLLABORATION

Bridge The Silos Facilitate On-the-Job-

Training

CREATING INCENTIVES TO BE MULTI-SKILLED New Job Families & Tracks

Cloud Certifications


Cloud Infrastructure Roles

• Broad Platform

• Deep Technical

• Orchestration

• Configuration Management

• Capacity Planning

CLOUD ARCHITECT

CLOUD ADMIN

IT AUTOMATION ENGINEERING

DATA CENTER MANAGEMENT

IT Production


IT-As-A-Service Roles

IT PRODUCT MANAGER

SERVICE OPERATIONS MANAGER Single Pane

of Glass

• Service Lifecycle

•  Pricing Strategy

• Service Operations

• Business Partnering

• Service Monitoring

•  Financial Transparency


Application Development Roles

CLOUD APPLICATION

DEVELOPER CLOUD

INTEGRATION ARCHITECT

MOBILE APPLICATION

DEVELOPER

Multi-Tenant Enterprise Platforms

• Cloud & Mobile Development

• App Virtualization

•  Integration

• Component Aggregation

• User Experience


Security Roles

THREAT INTELLIGENCE ANALYST

BUSINESS SECURITY

MANAGER SECURITY

FORENSICS ANALYST

People Are The New Perimeter

• Mobile Security

• Advanced Threats

• Business & Security Integration

• Predictive Alerting

• Risk Management


Data Analytics Roles

DATA SCIENTIST

DATA PLATFORM

ARCHITECT ENTERPRISE

DATA GOVERNANCE MANAGER

Addictive Analytics

•  Predictive Analytics

• Data Mining

• Data Visualization

•  Business Context

•  Information Intelligence


Enabling Cloud

Takeaways

INFRASTRUCTURE ORGANIZATIONAL TRANSFORMATION

CONSUMERIZATION TECHNOLOGY OPERATIONAL

CHALLENGE THE

STATUS QUO

BUILD YOUR

CLOUD

ENABLE YOUR

BUSINESS

EXPAND THE

CONVERSATION TRANSFORM

IT ROLES

BIG DATA = BIG

OPPORTUNITY


EMC IT Proven

� Customer Briefings � White Papers

� Case Studies

� Presentations

� Blogs

www.emc.com/emcitproven

emc's it's cloud transformation, thomas becker, emc

Technology

emc corporation

agenda emc

cloud big data

business initiatives

changing business copyright

networker copyright

overview cloud transformation

internal estimates copyright