Dear All,

Only less than a week and we will start the competition days of the EMCup on the 9th and 10th of January! For this reason we would like to inform you about the latest details so that you can come to Amsterdam well prepared.

This update contains the following information: 1. Overview of participating schools 2. Overview of sponsors and business jury members 3. Updated programme 4. Important information 5. Tips & tricks in Amsterdam

6. Contact information IMPORTANT NOTE

On Wednesday the 9th of January all teams present their paper by a 1 minute pitch. Please do not forget to prepare this and note that this pitch may not exceed 1 minute and that you cannot use a Powerpoint- or Prezi presentation.

During the case and best idea on the second competition day you are allowed to use a laptop and to consult the internet. Therefore we ask you to bring at least one laptop per

team. Would you like to explore Amsterdam before your visit? Download the “Unlike Amsterdam”

app by going to the website http://unlike.net/apps or scan the QR-code:

We are ready for this 5th edition of the EMCup which promises to be a great event! On behalf of the EMCup Organisation, With kind regards,

The organising team

Stephanie Cleven Marleen van Kappen Anja de Kleijn

Participating Schools

Partners and Business Jury

To see which of these companies will participate in the Business Jury, visit our website http://www.emcup.eu/jury.

Presentation Norwegian Cruise Line Unfortunately Frits van der Werff from Norwegian Cruise Line will not be able to join us in Amsterdam, but Frits has been so kind to make a presentation about his company. Curious? Go to the website http://issuu.com/emcup/docs/ncl_emcup2013 to watch it.

Here is some additional information about Norwegian Cruise Line: With our signature Freestyle Cruising, we turn traditional cruising on its head by having no fixed dining times, no formal dress codes, relaxed disembarkation, up to 10 different restaurants and even more lounges, bars, theatres and other entertainment and activity options. NCL today has the youngest fleet in the industry, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea. NCL

ships are deployed in all major cruise destinations, including Alaska, Bahamas, Bermuda, Canada, Caribbean, Europe, Hawaii, Mediterranean, Mexican Rivera and New England.

Programme Wednesday the 9th of January 2013

10.00 – 11.30 Arrival, registration & welcome drink teams at DoubleTree by Hilton Hotel

Amsterdam Centraal Station

11.30 – 12.00 Walking to Passenger Terminal Amsterdam (PTA) 12.00 – 13.00 Special welcome at PTA and waving off the Azura cruise ship 13.00 – 13.30 Walking to Mövenpick Hotel Amsterdam City Centre 13.30 – 14.00 Welcome with coffee and tea

14.00 – 14.25 Opening EMCup 2013 14.25 – 14.45 Introduction of the business jury 14.45 – 15.45 Introduction of the teams, and pitches of the papers 15.45 – 16.00 Break 16.00 – 17.15 Get-to-know-each-other game using the MEPS-scan 17.15 – 17.45 Walk to pier for transportation to Amsterdam RAI

17.45 – 18.45 Cruise to Amsterdam RAI; the boat is powered by Albron and Center Parcs 18.45 – 21.00 HotelloTOP Year Event Networking Drink 21.00 End of competition day 1; transportation back to the hotel is your own

responsibility, as some of you may want to explore Amsterdam’s nightlife

Thursday the 10th of January 2012 06.30 – 07.30 Breakfast in DoubleTree by Hilton Hotel Amsterdam Centraal Station

NOTE: MAKE SURE TO CHECK OUT BEFORE YOU GET ON THE BUS! Please check

out with your whole team, as any extra rooms (more than 3) and room charges

are for your own expense

07.45 Ready for transportation by bus to Amsterdam RAI 08.00 – 08.30 Transportation by bus to Amsterdam RAI 08.30 – 09.00 Opening competition day 2 and briefing cases 09.00 – 10.00 Case preparation*

10.00 – 10.30 Case pitch for Business Jury* 10.30 – 11.30 Best idea 11.30 – 13.00 Lunch at the Horecava tradeshow 13.00 – 14.30 Speeddates and Talent Training 14.45 – 15.15 Award ceremony 15.15 – 16.30 Networking drink

* During the case preparation and pitches, the coaches may not help the students. The coaches will separately debate about the future plans of the EMCup.

Programme details Arrival On Wednesday the 9th of January we will welcome you at the ‘Double Tree by Hilton Hotel Amsterdam Centraal Station’ (Oosterdoksstraat 4 Amsterdam) between 10.00 and 11.30 o’clock. Here you will need to fill out registration forms for your overnight stay at the

DoubleTree Hotel. The room keys will be handed out to you at a later time. It is only a 5 minute walk from Amsterdam central station to the hotel (A). The map below shows you the directions. We will provide you with a welcome envelope with all necessary information and you can store your luggage at the hotel. Between 10.00 and 11.30, you can

enjoy a welcome drink at the Eastdock Lounge of the DoubleTree Hotel. At 11.30 o’clock we will all walk together to the Passenger Terminal Amsterdam for the special welcome.

DoubleTree by Hilton Hotel Amsterdam Centraal Station On “Oosterdokseiland” (ODE), right next to Central Station and within the historic city centre, is the impressive, newly-built DoubleTree by Hilton Hotel Amsterdam Centraal Station.

This DoubleTree by Hilton hotel with a modern architectural design is characterized by its transparency and versatility. Large, floor-to-ceiling windows are featured in each guest room, meeting room and all bars and restaurant spaces within the hotel, providing plenty of daylight and impressive views of the city. The many

outdoor areas such as waterfront terraces, Sky terrace, suite balconies, court yard and private roof terraces ensure that each and every guest can enjoy the serenity of the city from the tranquillity of the hotel.

Impression of the DoubleTree by Hilton Hotel Amsterdam Centraal

Check-out DoubleTree by Hilton Hotel Amsterdam Centraal

Checking-out on the 10th of January, needs to be done before 12.00h. You may store your luggage at the hotel when leaving to the Amsterdam RAI at 08.00h. You may also bring your

luggage with you to the Amsterdam RAI, however, there will not be a separate locked room for storage of your luggage.

Horecava – Amsterdam RAI Invest in your future and visit Horecava 2013! The Horecava is the hospitality tradeshow with the most comprehensive, and most striking innovations as well as the latest trends. Be inspired by the many exciting ideas at the Horecava 2013!

• Meet your own world at: PURE, NIGHTLIFE, TERRACE, INNOVEER, FASTSERVICE or HOTEL • Be inspired by the trends in the trend cinemas! • Follow the passion for the business at XpertPlaza • Test your talent at one of the many competitions • Discover the surprising suppliers at the largest hospitality exhibition of The

Netherlands

Impression of the Horecava

Mövenpick Hotel Amsterdam City Centre The Mövenpick Hotel Amsterdam City Centre reflects the city’s international and cosmopolitan atmosphere due to its prime location in the renewed area of the city centre. The hotel is easily reached in a short ride from the highway and a short walk or convenient tram ride from Central Station and the historic city centre. Our own jetty permits canal boats

to stop in front of the hotel to take you to all the different parts of the city. Get blown away by a spectacular view from the 408 modern and bright hotel rooms, spread over 20 floors which give you a panoramic view over Amsterdam and its surroundings. Impression Mövenpick Hotel Amsterdam City Centre

Transportation in Amsterdam Going from A to B in Amsterdam goes fast by metro, tram or train. For the public transportation you can buy different kinds of public transportation cards. Best deal in Amsterdam

With a GVB day card you can travel unlimited through Amsterdam – day and night – by bus, tram or metro, for the amount of hours that fits best to your plans.

The card is valid from the first check-in time. These are the different GVB cards you can buy: 24h (1 day) € 7,50 48h (2 days) € 12,- 72h (3 days) € 16,50 96h (4 days) € 21,-

120h (5 days) € 26,- 144h (6 days) € 29,50 168h (7days) € 32,- With these cards you need to check-in and check-out each time you enter or exit the tram, bus or metro. Note: these cards are only valid with GVB, cross

over to Connexxion or EBS is not possible. The transportation cards can be bought at GVB service points, GVB card machines or GWK offices. You can find a GWK office on Schiphol Airport. The GVB service point at Amsterdam central station can be found in the Central Hall.

Planning your transport in Amsterdam

If you want to plan your transport by bus, tram or metro through Amsterdam you can do this via the following website: www.9292.nl/en. It will tell you where to hop

on the bus, tram or metro, where you have to hop off again and how long the walk to your destination will be. If you want to plan your train trip for example when arriving at Schiphol Amsterdam Airport to the Central Station Amsterdam, you can do this via www.ns.nl. Train tickets can be bought at the card machines or the NS service points.

Tips & Tricks in Amsterdam

Once in town, Amsterdam’s charming, compact centre is easy to navigate on

foot or by public transport. Whatever you are looking for, you will find it here. If you have some free time in the evening or during your stay in the city prior to the competition days, we have some tips for you:

Restaurants Humphrey’s

The principle at Humphrey’s is simple a three-course menu at a fixed price. On the menu they have eight starters, nine main courses and eight desserts. Each course you can choose yourself and you pay only € 23,95 in total. There is always a choice of meat, fish and vegetarian.

The aperitif Humphrey’s serves a traditional bread, which you can cut yourself and eat with butter or garlic butter. For the main course, various garnishes are served. These are included in the menu price. Location Spuistraat

Spuistraat 267 1012 VR Amsterdam T: +31 (0)20 624 35 55 Location Nieuwezijds Kolk Nieuwezijds Kolk 23

1012 PV Amsterdam T: +31 (0)20 422 12 34 Gauchos Grill Restaurant

Gauchos in the Spuistraat, is a modern grill restaurant in the bustling heart of

Amsterdam. Relaxed atmosphere, ‘Latin heat’ and an extensive menu of meat and fish dishes from the grill. Spuistraat 3E 1012 SP Amsterdam

T: +31 (0)20 625 72 72

Bar Italia

Bar Italia, the tricolor of gourmet espresso, cafe and restaurant. Bar Italia is a

perfect place for lovers of real Italian espresso, good food or a social drink. The monumental building with an entrance on both Nes (restaurant) and Rokin (café) is a modern interpretation of classic traditional bars and restaurants in major cities of Italy. The interior is industrial and no-nonsense but warm and authentic to do, you imagine yourself as abroad.

The combination of restaurant, cafe and espresso bar offers opportunities for both business meetings and intimate dining. The menu is full of authentic Italian (seasonal) dishes. Rokin 83 – 85 / Nes 96 1012 KJ Amsterdam

T: +31 (0)20 620 24 42

Burgermeester

Gastronomic burgers, of healthy ingredients and by using traditional methods. Eat in the restaurant or take your order along. A part of the menu changes four times a year with the season and each month a burger-of-the-month is chosen.

Burgermeester in de Pijp Albert Cuypstraat 48 1072 CV Amsterdam T: +31 (0)900 287 43 77

Pubs & Clubs If you want to go clubbing visit the Leidseplein/Entertainment Area or the Rembrandt Square. Upon these squares, a lots of pubs/clubs are situated.

Contact Information

Contact persons during event Stephanie Cleven

E: Stephanie.cleven@servicecenterht.com T: +31 (0)43 356 10 91 (before the 9th of January 2013) M: +31 (0)6 133 783 60 (during the competition)

Anja de Kleijn

E: anja.dekleijn@servicecenterht.com

T: +31 (0)43 356 10 91 (before the 9th of January 2013) M: +31 (0)6 306 447 01 (during the competition)

Locations DoubleTree by Hilton Hotel Amsterdam Centraal Station

Oosterdokstraat 4

1011 DK Amsterdam T: +31 (0)20 530 08 00 Amsterdam RAI

Europaplein 22 1078 GZ Amsterdam

T: +31 (0)20 549 12 12 Mövenpick Hotel Amsterdam City Centre

Piet Heinkade 11 1019 BR Amsterdam T: +31 (0)20 519 12 00