How Green is your business?Vic Smith, Senior Strategic Technologist, Dell

EMEA Day at Dell – 26 & 27 April, 2010Dell Small Business Excellence Award

What does green IT mean to you?

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Why go green?

• The challenges– Environmental challenges

– Escalating energy costs

– Water restrictions

– Raw materials shortages

– Polluted air and water

– Global warming

• The solution – a sustainable company– Save money - energy-efficient technology – Competitive advantage – many customers ask for your ‘Green

Strategy’– Employee morale – healthier, feel like they’re making a difference

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A practical approach

1. Evaluate your carbon dioxide usage

2. View you energy bill

3. Carry out some quick wins

4. Create a policy

5. Involve your teams

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Global Marketing

The Dell Greenprint Advisor is an online resource for organizations providing:

Access at: www.dell.com/greenprint

Learn more ways your organization Learn more ways your organization can go green with The dell Greenprint can go green with The dell Greenprint advisor advisor

•Overall organizational green rating and summary resultsOverall organizational green rating and summary results•Review of answers provided with a green rating for each Review of answers provided with a green rating for each •Recommendations for next green stepsRecommendations for next green steps•Follow up itemsFollow up items

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Getting started with your Green policyHave you?

Defined what "environmentally responsible" and "sustainable" means for your business?

Gathered input from stakeholders and employees on your sustainability goals

Developed a corporate sustainability policy and operational plan

Disclosed your corporate sustainability policy and plan publicly

Instituted sustainability / green performance requirements for executives and managers in groups with high environmental impacts

Instituted sustainability / green performance requirements for all executives and managers company-wide.

Tracking and publishing executive / manager performance results to their goals

Instituted annual tracking of organization GHG emissions

Publicly shared results of organizational GHG emissions

Established a continuous review process, including stakeholder feedback, for your corporate sustainability policy and operational plan.

Engaged in third party review / assessment of programs on a periodic basis

Quick wins – Internal Energy Efficiency Policy

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Ensure and responsibility for ICT energy consumption lies with all stakeholders√

Procurement preference for energy efficient equipment√

Measure and monitor energy use on an ongoing basis√

Use the EU Code of Conduct on Data Centre Efficiency Best Practices and become a signatory

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Reduce Number of printers and use Green Printing√

Involve your teams

• Communicate regularly with employees on green topics related to the company (including goals and performance), home and/or community

• Engage employees in company, site or department green goal settings, for example through "Green Teams"

• Reward/recognize suggestions and/or completed projects with green benefits

• Establish green performance measurements for non-management employees in roles with high environmental impact

• Establish green performance measurements for all employees

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Thank you