emeraldhealth therapeutics
TRANSCRIPT
EMERALD HEALTH THERAPEUTICS
C S E : E M HO T C Q X : E M H T F
INVESTOR PRESENTATION | 21 . 10 . 15
TM
Forward LookingStatement
Cautionary Note Regarding Forward-Looking Statements: Certain statements made in this presentation that are not historical facts are forward-looking statements and are subject to important risks, uncertainties and assumptions, both general and specific, which give rise to the possibility that actual results or events could differ materially from our expectations expressed in or implied by such forward-looking statements. Such statements include: Emerald's business plan and the execution of such plan; the impact of business deals entered into by Emerald; the future success of Emerald; Emerald and its business partners obtaining the required regulatory approvals; business opportunities available to Emerald and its business partners; repayment of amounts owed to Emerald; the launch of new products; and benefits of listing on the Canadian Securities Exchange.
We cannot guarantee that any forward-looking statement will materialize, and readers are cautioned not to place undue reliance on these forward-looking statements. Such statements include uncertainty as a result of COVID-19 including any continued impact on production or operations; changes of law and regulations; changes of government; failure to obtain regulatory approvals; regulatory changes; receipt of amounts owing to Emerald; strategic development of Emerald; production and processing capacity of various facilities; expansion of facilities; failure to obtain necessary financing; results of scientific research; expectations around market and consumer demand and other patterns related to existing, new and planned product forms; timing for launch and shipment of new and existing product forms; ability of new product forms to capture sales and market share; results of production and sale activities; sales volumes; estimates around incremental sales and more generally estimates or predictions of actions of customers, suppliers, partners, distributors, competitors or regulatory authorities; changes in prices and costs of inputs; demand for labour; demand for products; failure of counter-parties to perform contractual obligations; statements regarding the future market of the Canadian cannabis market; statements regarding Emerald’s future economic performance; as well as the risk factors described in Emerald’s annual information form and other regulatory filings. These statements are not historical facts but instead represent management beliefs regarding future events, many of which, by their nature are inherently uncertain and beyond management control.
The forward-looking statements contained in this presentation represent our expectations as of the date hereof. Forward-looking statements are presented for the purpose of providing information about management's current expectations and plans and allowing investors and others to obtain a better understanding of our anticipated operating environment. Readers are cautioned that such information may not be appropriate for other purposes. Emerald undertakes no obligations to update or revise such statements to reflect new circumstances or unanticipated events as they occur, unless required by applicable law.
C S E : E M HO T C Q X : E M H T F
Emerald Health Therapeutics – The Opportunity
DRIVING THE EVOLUTION OF CANNABINOID PRODUCTS
SCIENCE-BASED INNOVATION
TARGETING EVOLVING CUSTOMER NEEDS
NEW FRONTIER – HEALTH / WELLNESS / MEDICINAL
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TM
DRIVING THE EVOLUTION OF CANNABINOID PRODUCTS
SCIENCE-BASED INNOVATION
TARGETING EVOLVING CUSTOMER NEEDS
NEW FRONTIER – HEALTH / WELLNESS / MEDICINAL
Meeting target market needs for conventional product formats
• Unique cultivars grown in controlled micro-environments
• Representing craft products from micro producers
• Broad scope of oils with potency range
• Serving adult-use, health & wellness,medicinal, and medical consumers
Cannabis 1.0: Dried Whole Flower and Oils
Conceptual packaging shown
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• Value-added products in different forms
• Employ Defined DoseTM: predictable action, precise dosing provide consumer choice, control, and confidence over cannabis experience
• Ex. FuseTM Nano Shots• 30 ml cannabis-infused beverage: 10 mg THC• Onset: 10-20 min.; offset: ~ 90 min.• Gluten-free, vegan, multiple flavours• Launched July in medical & specific provincial channels
• Ex. SYNCTM Tabs• Sublingual tablet: 10 mg THC• Onset: 20-30 min.; offset: ~ 90 min• Sustainably-produced organic coconut oil base• Multiple flavours• Launched April in medical & specific provincial channels
• Serving health & wellness, medicinal and medical consumers
Cannabis 2.0: Specialty Products Offering Choice and Control
Conceptual packaging shown
Cannabis 3.0: Combining Cannabinoids & Natural Health Products 7
Expertise and intellectual property to create new natural health combination products
• Extensive knowledge of human “endocannabinoid system” and effects of cannabinoids and “phytocannabinoids”
• Develop nutraceutical products with cannabinoid and non-cannabinoid ingredients for wellness purposes
• First 3.0 product launch targeted for year-end: multi-modal with unique natural carrier oil that enhances bioavailability
• Products particularly serving health and wellness, medicinal and medical consumers
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Conceptual packaging shown
• Highest potency CBD oils in rec market
• Uniquely flavoured cannabis oils
• First Quebec-based brand exclusively positioned for Quebec consumers
• Fast-acting oral spray using nanoemulsion
• Sublingual tablets
• PhytocannTM “phytocannabinoid” natural health products
• Multi-flavoured 30ml cannabis-infused beverage product line
Multiple “Firsts” Through Product Innovation
Distinct brands fulfilling target customer expectations with diverse 1.0, 2.0 and 3.0 cannabis products
Adult-use & medical brand; Canada and international
Made in Québec for Québec adult-use market
Adult-use wellness; differentiated, discreet non-inhaled products
FORMAT FORMATS
Whole flower, oils Flavored oils, sublingual tablets, fast-acting spray
Whole flower
FORMATS FORMATS
Cannabis-infused beverages
Building Multiple Brands to Connect our Products to our Consumers 9
Fast-acting cannabis products for consumers and patients
Product SKUs
Product Lines
Sublingual tablets
Cannabis-infused beverage
New beverage
entries4
12Launching 4Q
Expanding Product Pipeline to Drive Profitability
Product SKUs
Product Lines
BrandsBrands
Delivering differentiated consumer experiences via familiar and novel products to drive sales and bottom-line growth
Feb 2021
Lifestyle brand
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11
26
5
Planned Year-end 2021
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Serving patients and consumers with Emerald products
Distribution/Sales Serving Consumers & Patients Canada-wide
Adult-use Market • Emphasis: Quebec, strong Emerald
presence• Emphasis: Ontario, largest
provincial population
• Growing sales team to build channels
• Educating wholesalers/retailers • Goal: expand product listings/sales
Medical Market• Consumers benefit from
prescription and insurer product payment
• Dedicated medical cannabis team• Excellent customer service• Prescription access through strong
clinic partnerships
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DRIVING THE EVOLUTION OF CANNABINOID PRODUCTS
SCIENCE-BASED INNOVATION
TARGETING EVOLVING CUSTOMER NEEDS
NEW FRONTIER – HEALTH / WELLNESS / MEDICINAL
Riaz Bandali, BSc, MBAPresident & CEOVenture capital and senior life sciences operating expertise
Rebecca Wong, BScSVP, Quality & Regulatory AffairsLife science qualityand regulatory management
Leadership with Expertise to Drive Innovation Strategy
Souky Mahfoud, MSc, CFADirector, FinanceCapital markets and financial management
Gillian Vandermeirsch, BSc, PhDDirector, New Product DevelopmentLife science R&D management
Moe Jiwan, BAChief Operating OfficerCannabis operating, marketing, product dev. experience
François St-Louis, BSc, DESS, MBASite Director, St. EustacheCannabis and life sciences operations management
Kelsi Rourke, CPA, CMA Director, Sales OperationsCPG sales and financial management
DIRECTORSMANAGEMENT
Jim Heppell, BSc, LLBChairmanVenture capital/life science governance expertise
Bob Rai, BSc. B PharmaDirectorPharmaceuticals /healthcare leadership expertise
Nick Mosgrove, BA Hons.VP, Sales & MarketingSenior cannabis sales and marketing
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Tiffany Beswick Director, Corporate AdministrationPrivate and public co.HR, IT, corporate admin. experience
Punit Dhillon, BA Hons.DirectorSenior life science leadership and governance expertise
Apply Science to Transcend Existing Consumer Experiences
Aspiration: leadership in enabling desired/positive cannabinoid experiences to be available and beneficial to our target consumers
• Push intersection of science and cannabinoids to enable purposeful consumption with confidence and control
• Leverage know-how to conceive, prototype and test new products
• Human studies to characterize product attributes
• Create/monetize strong intellectual property
• Leverage specialized outsourced manufacturing
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Our mantra: predictable product actions
Product Development Goal: Predictable Cannabinoid Experiences
Defined DoseTM
Fast-acting
Stringent manufacturing
standard*
Varied Delivery
Consumption formats
Beneficial product attributes
• Pharmacokinetics/ pharmacodynamics
• Bioavailability • Dose response curves• Cell screening assays• In vivo models• Human clinical studies• Manufacturing processes• Quality control standards
Predictable onset
Durationoffset
Life science inputs
Precise, consistent
dosing
Choice, Control & Confidence
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Defined DoseTM Serves Multiple Consumption Purposes
Emeraldproductplatform
Employ science/rigour of CPG/food/life
science industries
High standard of outcomes benefits for
multiple markets
Consistent product attributes
Predictable experience
Safety
Benefits
Adult
recreational
Medicinal
Medical
prescription
Adult
health & wellness
Defined DoseTM
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Intellectual Property Supports Competitive Positioning
• Generate, license, acquire new patents and other IP to support cannabis 2.0 and 3.0 product concepts
• File broadly, pare down for commercial value
• 7 patents involving novel formats, bioavailability, combinations of cannabinoids and other botanicals
• Patents filed internationally
• First patent out-licensing agreement established
• Leverage IP to drive market opportunities and international partnerships
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Deliver new product forms and attributes to give modern, confident cannabinoid experience
• Expanding product development team
• Expanding R&D and product development budget
• Focus on core strength: innovation
• Leverage third party production expertise and infrastructure
• Smart approach to optimize differentiation and cost structure
Generate product ideas
Develop/source technology to create product
Generate intellectual property protection
SCIENCE-BASED INNOVATION
Ideation to Commercialization: Leveraging Scientific Know-how
Build/testprototype
Outsource commercial-scale
manufacturing
Market launch/ sales/feedback
CORE STRATEGIC CAPABILITY
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Science Drives Opportunity: “FlowerPod” Case Study
Science-based innovation translates into alternative avenue of commercialization/monetization.
2017Conceptualization
of novel dried flower format
Initialpatents
filed
Prototype development
Discovery of patent by third party;
outreach to Emerald
Preliminary collaboration
2021:License
agreement
2021Anticipated December
commercial launchof new dried flower
vaping product
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Build Confidence in Cannabinoid Products via Human Studies
• Observational studies to assess product effects onwellness and medical conditions
• Leverage clinical development and regulatory expertise
• Partner with reputable academic/medical institutions
• Publish outcomes in scientific journals
• Increase confidence and product preference via study outcomes
• Potential to convert non-cannabis users and expand market
• Two studies planned starting H2 2021 with investigators fromrespected academic medical institutions
• Target indications: back pain and central sensitivity disorders
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DRIVING THE EVOLUTION OF CANNABINOID PRODUCTS
CUTTING EDGE SCIENCE
TARGETING EVOLVING CUSTOMER NEEDS
NEW FRONTIER – HEALTH / WELLNESS / MEDICINAL
• Opportunity to design, launch and validate new product concepts
• Home base for Emerald to generate revenue and profit
4Scotiabank forecast May 2020
Data adapted by Emerald Health Therapeutics based on Statistics Canada consumer expenditure data
0
300
600
900
1200
1500
4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21Con
sum
er E
xpen
ditu
re
(C$M
)
Illicit market Legal market
• Annual legal spending expected to hit $3.7 B in 20214
Legal Canadian Market Growing/Maturing 22
Canadian legal cannabis market surpassing illicit market sales
Colorado: derivative1 product sales more than double while increasing market share~50% over 5 years vs. dried flower2
Value-Added Specialty Products a Key Growth Opportunity
$0
$500
$1,000
$1,500
$2,000
2016 2017 2018 2019 2020
Sale
s ($
M)
Dried Flower Derivatives
Most mature legal cannabis market shows growing consumer adoption of cannabis derivatives and specialty products
Consumers seek more specific/refined attributes encompassing potency, esthetics (all senses), control, discretion, convenience, effects/outcomes
31%
46%
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Source: Headset – Colorado historical sales data by category, May 2016 – May 20211Derivative products: capsules, beverages, topicals, tinctures, sublinguals, edibles, and vapes2Dried flower: whole dried flower, pre-rolls
Seek relief from chronic pain, arthritis, insomnia, anxiety, other
• Prefer CBD
• Use cannabis through day
• Potency, price and quality important
• Purchase in medical and recreational cannabis markets
• Served by Emerald Cannabis 1.0, 2.0, 3.0 products
• 16.9% of Canadian cannabis market ($)
Top Reasons for Consumption
Relievepain
Treat medical
condition
Sleep
Preference by Product Format
Topical ointments/
creams
Concentrated cannabis
Tincture & sublingual delivery
Source: Market data provided by Deloitte, Jul. 2020
Key Target Markets Seeking Purposeful Actions: “Medical Pursuers”
28% 26% 19%
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Seek to enhance experience of a particular activity
• Relax and increase concentration situationally
• Prefer THC
• Use cannabis few times a week
• Want potent, high-quality products at right dose
• Purchase predominantly in recreational market
• Served by Emerald Cannabis 1.0, 2.0 & 3.0 products
• 16.5% of cannabis market ($)
Medical Pursuers and Focus Enhancers share a preference for more purposeful user experiences
Target Market #2: “Focus Enhancers”
Source: Market data provided by Deloitte, Jul. 2020
Top Reasons for Consumption
Relax Sleep Have fun with friends
Preference by Product Format
EdibleCannabisProducts
Dried flower
50% 44% 19%
Concentratedcannabis
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Huge Untapped Addressable Market: “Likely Users”
Non-cannabis users seeking relief from chronic pain, arthritis, insomnia, anxiety, other
• Desire non-combustible, discreet, convenient formats
• Possible incremental yearly cannabis sales in Canada $2.22B
LikelyUsers
MedicalPursuers
FocusEnhancers
% of Canadian Population
3%
Potential to more than double Emerald’s addressable marketSource: Market data provided by Deloitte, Jul. 2020
Top Reasons for Consumption
Relievepain
Treatmedical
condition
Feel lessstressed/anxious
Preference by Product Format
Topical ointments/
creams
Cannabisinfused
beverage
63% 26% 22%
Ediblecannabisproducts
3%
15%
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Offering Confidence to Experience Cannabinoids
Information and comfort invite trial and conversion
Non-inhaled, “modern”SmokelessDiscreetConvenient
Precise, defined doseGreater predictabilityScientific evidence
Lower likelihood of trialing cannabinoids
Control, confidence and choice of experience
Emerald product focus“Traditional” offerings
InhaledSmokeIndiscreetInconvenient
Unknown dose/potencyUncertain outcomes
Uncertainty and unpredictability
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DRIVING THE EVOLUTION OF CANNABINOID PRODUCTS
SCIENCE-BASED INNOVATION
TARGETING EVOLVING CUSTOMER NEEDS
NEW FRONTIER – HEALTH / WELLNESS / MEDICINAL
Functional and wellness botanical products far exceed cannabis market size
• Combine natural health products with cannabinoids
• Create synergistic wellness outcomes
• Create expanded market opportunity by intriguing natural health products consumers
• Initially via regulated channels; eventually through unregulated channels
New Frontier: Convergence of Nutraceuticals and Cannabinoids
Nutraceuticals Global 2024
$50B1
Cannabis USA
CBDTHCCBG
Cannabinoids
HerbsFlowersSpices
OilsCreamsTablets
BeveragesFoods
1Deloitte market data, Dec. 2020: E2020 legal + illicit market 2Market Research Outlet: Global Nutraceuticals Market
$340B2
$$$+++
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Leveraging Partnerships
USA Denmark | Sweden Spain
Securing partnerships to gain access to technology, products and new geographic markets
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USA
LOI with CPG experts, Prima, for co-development
of wellness products
Licensed proprietary IP to FlowerPod in the US and global markets excluding
Canada
Distribution: Emerald oil being sold to Swedish
medical patients
Supply: access high-quality, low-cost Europe-grown supply, with anticipated
GMP certification
Leverages Emerald sales & marketing
infrastructure to sell HYTN’s proprietary
cannabis-beverage line
Canada
Facility• 88,000 s.f. craft-quality cannabis cultivation• Automated packaging and distribution
Grow Area• 21 grow rooms; precision-controlled
micro-environments• 17 processing and packaging rooms
Licensing• Standard Cultivation, Standard Processing• Pursuing new licensing to enhance capabilities
Cultivation• Capacity: 5000 - 6,000 kg annually
Facilities: Cultivation/Production - St. Eustache, Quebec 31
Facilities• Designed for research and development
of new cannabinoid-based products• Process and sell dried and value-added
cannabis products• Medical sales & customer service
Expertise• Multi-decade experience in pharmaceutical
and nutraceutical R&D, formulation, production, Q&A, and regulatory
Licensing• Cannabis Research, Controlled Substances,
Standard Cultivation, Standard Processing & Medical Sales
Facilities: R&D/Production/Medical – Vancouver/Victoria, BC 32
• New product launches expected to drive revenue and gross margin growth through 2021
• Low operating costs
• Substantial cash
• Break-even targeted for Q4 21
-40
-30
-20
-10
0
10
20
30
18Q1 18Q2 18Q3 18Q4 19Q1 19Q2 19Q3 19Q4 20Q1 20Q2 20Q3 20Q4 21Q1 21Q2
Cash flow (operating + investing)
CAD$M
Financial Discipline and Focus on Growth
Significant reduction in operating & investing cash use
33
50
60
Capitalization
Cash and Securities
Common shares o/s 213.5M1
Options & warrants 50.9M1
Common shares f/d 264.4M1
Cash CAD$26.9M2
Market Valuation
CAD$21.33M3
121/08/30 221/06/30 321/11/09 4CSE+ OTCQX
Volume (3 month avg.)
465.80K4
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Investor Relations
T: (800) 757 3536 Ext. 5E: [email protected]
Thank youC S E : E M H
O T C Q X : E M H T F
TM
APPENDIX: INTRO TO EMERALD’S BRANDSTM
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• Focused on delivering quality cannabis consumer experiences
• Craft strain offerings in dried-flower product formats
• Available across Canada, distributed in a targeted defined manner
EmeraldTM
• Craft quality, dried flower products grown and harvested with artisanal care and freshness
• High potency, strain specific oil cannabis oil
• Targeting adult-use Quebec consumers
SouvenirTM
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• Addressing the need for more diverse product offerings in the health & wellness and medicinal adult-use cannabis markets
• Focused on CBD-dominant 1.0 and 2.0 cannabis products
• Offers innovative, differentiated, smokeless product formats
SYNCTMWellness
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• Committed to enhancing consumer experiences by offering pocket-sized formats that enable the user to consume with confidence
• Focused on THC-dominant 2.0 cannabis products
• Offers innovative, fast acting cannabis products, with Defined DoseTM product attributes
FuseTM