1

Emergency Communications for Government

Strategies and Tools Brent Kastner, Chief Technology Officer March 2013

#GovD13 @GovDelivery @brentkastner

2

Level Set: Terms

Emergency Notification System (ENS) Office of Emergency Management (OEM) Emergency Notification Mass Notification Digital Communications

3

4

Digital Communications

Emergency Notifications

5

Speed Accuracy Segmentation Ownership (OEM)

Build Outreach Interest Based

Ownership (PIO/Web)

Digital Communications

Emergency Notifications

Up-to-Date Contacts Multiple Channels Increased Reach

Efficiency/Effectiveness

6

7

8

9

Effectiveness: What you can do now

• Have a system that allows you to collect critical contact information

• Continually collect stakeholder information (good & bad times)

• Utilize your system to ensure contact information is up to date •  Multiple topics allow for non-emergency communications

•  Consistent communications allow you to test accuracy of contact info

•  Multichannel distribution leveraging latest in digital communications

10

12

Efficiency: Government cooperation

• Cloud computing & the latest technology • Streamlined communications system allows for coordination

and shared services between other organizations

•  City à County

•  County à County

•  County à State

•  Department à Department

• Network with other government organizations

15

16

“Our ROI is more lives saved and less property and fewer homes destroyed or damaged.” Eugene Luke Emergency Management Specialist, FEMA

17

How to contact me Brent Kastner | Chief Technology Officer brent.kastner@govdelivery.com @brentkastner