Emergent Media, Shifting Paradigms& Next Gen ThinkingAnn DeMarleDirector Emergent Media Center, Champlain Collegeemail: demarle@champlain.edutwitter: @anndemarle

Thank you all for the honor of presenting today. Its especially poignant as this is the mountain where I have my own personal emergent story - its here that I first fell in love with my husband & as they say - that made all the difference in my world to....

Ann DeMarleDirector Emergent Media Center, Champlain Collegeemail: demarle@champlain.edutwitter: @anndemarle

...include founding Champlain Colleges Emergent Media Center and its MFA program in Emergent Media. At the time we were one of the first academic institutions to have degree programs in Emergent Media but now a host of other universities do to include Boston University, the University of Denver and the University of Texas at Dallas.

Emergenthttp://www.youtube.com/watch?v=WnCqVjA_hBk&list=PL663B02CA575F119E&index=2

When we first started the Emergent Media Center in 2006, some people were confused by the name Emergent and thought we were talking about emergency. Ambulance

emergent adj.arising or developing into new shapes & patterns from previous, more basic parts.Emergenthttp://bbcearth.com/videos/stunning-snowflake-formation-sequence

However what I was really referring to was the concept of new forms rising out of older, more basic parts elegantly captured in this video on the birth of snowflakes.Today we are going to take a peek at the emergence of technologies and how they are causing a re-creation of older communication forms thereby causing a paradigm shift within cultures.

Emergent MediaNetworked, interactive, participatory communications.Procedural, Networked,Encyclopedic,Interactive,Participatory,Personal expression.

Emergent Media-Interactive, procedural, networked,particatory, personal expression.

Emergent MediaNetworked, interactive, participatory communications.http://en.wikipedia.org/wiki/File:CDC_6600.jc.jpgInteractive,Procedural, Networked, Encyclopedic,Participatory,Personal expression.

So how did we get here? We need to look back to 1965 to understand the exponential growth of computing technologies.

Nanometre-scale computation by cascades of molecular motionC.P. Lutz, A.J. Heinrich, D.M. EiglerIBM Research Division, Almaden Research CenterAnimation Ann DeMarleMoores Lawhttp://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svgScale & Processing Power

Gordon Moores a co-founder of Intel is credited with making the observation in 1965 that over the history of computing hardware, the number of transistors on integrated circuits follows an exponential curve and doubles approximately every two years.

the Fifth Paradigmspeed doubles every yearSpeedMoores Lawwww.kurzweilai.net/articles/art0134.html

SPEED: Computer speed now doubling every yearKURZEIL: Moore's Law is the 5th paradigm to provide accelerating price-performance. Computing devices have been multiplying in power from the mechanical calculating devices used in the 1890 U.S. Census...to the CBS vacuum tube computer that predicted the election of Eisenhower, to our personal computers.

Computer speed (per unit cost) doubled every three years between 1910 and 1950, doubled every two years between 1950 and 1966, and is now doubling every year.

...nothing was happening until the mid 90s when seemingly out of nowhere, the world wide web & email exploded into view. www.kurzweilai.net/articles/art0134.html

Moores Lawthe Fifth Paradigminternet growth doubles every 10-11 monthsConnectivity

CONNECTIVITY: But the emergence of the Internet into a worldwide phenomenon was readily predictable much earlier by examining the exponential trend data. So from the perspective of most observers, nothing was happening until the mid 1990s when seemingly out of nowhere, the world wide web and email exploded into view.

MobilityMoores Law

MOBILITY: flexible or wearable computers, large-area high-resolution displays and electronic paper) and lower-cost device fabrication

Moores LawLow costsThe eventual total cost of the commercial was $250,000an unheard of price in 1971 for an advertisement. (approximately $2 million in todays dollar)http://en.wikipedia.org/wiki/I'd_Like_to_Teach_the_World_to_Sing_(In_Perfect_Harmony)#cite_note-coke_hilltop-0

Low Costs: The eventual total cost of the commercial was $250,000 an unheard of price in 1971 for an advertisement. (approximately $2 million in todays dollar) - compare to Youtube

...we won't experience 100 years of progress in the 21st century it will be more like 20,000 years of progress... Ray KurzweilThe Law of Accelerating ReturnsSpeedConnectivityMobilityLow Costs?

...the history of technology shows that technological change is exponential... So we won't experience 100 years of progress in the 21st centuryit will be more like 20,000 years of progress (at today's rate). The "returns," such as chip speed and cost-effectiveness, also increase exponentially. Even faster computing, refined visualization, smaller devices, ubiquitous computing & networking integration. Changing the nature of how we work and play and learn

Shifting technology paradigms impact our mediaChanging how we:Communicate, Learn, Think, Create, Work...

We do know that shifting technology paradigms impact our media and ourselves - They change how we communicate, learn, think , create and work.

Emergent Media: Shifting ParadigmsBroadcast Media + Social Media = Personal Media Encyclopedias + online research = Wikipedia Music + MP3s = iTunes Radio + iPods = Podcasting Newspapers + email = Blogs Television + digital video recording = YouTubeSerial TV + websites = webisodes Books + mobile devices = ebooksStorytelling + multiple platforms = transmediaDisney Land + code = Video Games

Due to speed, connectivity, mobilty, low cost have moved from an era of MAss Comm into one of Personal Media.

Emergent Media: Shifting Paradigms

Broadcast MediaPersonal MediaMain Info SourceTVWebLocationLiving roomAnywhereMain Entertainment FormMoviesYoutube, gamesLocationTheaterAnywhereExperienceWatch, consumeParticipate, createProducersFewpower$$$Many individualsDelivery methodPushPull

Next Gen ThinkingFor the first time there is an entirely digital generation. Demographics & expectations have changed...so has their way of thinking and working.

Image: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

When we examine the online space we see that In 2010 Americans spent on average 32 hours a month online - roughly an hour a day. ( http://www.comscoredatamine.com/2011/01/average-time-spent-online-per-u-s-visitor-in-2010/ ). As more and more organizations utilize social media for mass media purposes, truly participatory and collaborative media are becoming the holy grail of engagement. How are people behaving on line, how do they participate and collaborate? This Business Week chart of data from Forester Research illustrates key online behaviors for differing age groups. What becomes apparent is that the generations that grew up with technology - the digital natives are very active - joining, sharing, creating, reviewing, tagging, and observing. Their efforts influence one another and extend beyond their age groups spilling into older demographics. Non-digital native generations - the digital adopters or TV generation - tend more toward consumptive behavior - following information shared by others but also comment on online content.http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

Next Gen Thinking:Tech savvy,Expressive, Level playing floor, Relevance & meaning equals hardworking,Cooperative peer production,Information is everywhere:Critical thinking vs. stored knowledge,So are answers:Every hallway has multiple doors

Tech savvy,Expressive, Level playing floor, Relevance & meaning equals hardworking,Cooperative peer production,Information is everywhere:Critical thinking vs. stored knowledge,So are answers:Every hallway has multiple doors

On the HorizonVisualization will help solve challenges of big data, Researchers will develop new approaches to cybersecurity, Concern will increase over Internet censorship and control, Reliability will become the biggest design challenge, Enterprises will deploy hybrid clouds and consumers will embrace personal clouds,Mobile computing will meet the cloud,The need will grow for next-gen mobile computing,The Internet of Things will change how consumers and enterprises use technology,Public interactive displays will become more common, New multimedia applications will emerge for 3D printing, Haptics will become more useful for rehabilitation.http://www.computer.org/portal/web/pressroom/IEEE-Computer-Society-Announces-13-Technology-Trends-for-2013

1.big datamake timely decisions based on data is crucial. As all fields confront the big data problem in 2013, visualization will become an increasingly effective tool for presenting information and driving complex analyses.2.cybersecurityWith enterprises, governments, and consumers all depending on digital connections to function,.3.censorship and controlInvented as a way to spread innovation and new ideas, the Internet has become a battleground for technical, social, and political control. 4.clouds and personal cloudsWith the growth of services exceeding predictions, cloud computing will gravitate even further into the enterprise with hybrid clouds. Consumers, meanwhile, will embrace personal clouds.5.Mobil cloud integration into consumer products such as cars and home appliances, have brought these technologies into the mainstream.6.The need will grow for next-generation mobile computingDISASTER response and business continuity to simple communication. Yet many of these systems operate within degraded network, power, or computing environments. 7.The Internet of Things will change how consumers and enterprises use technology: Promising to be the most disruptive technology since the World Wide Web, the Internet of Things is expected to result in up to 100 billion Internet-connected objects by 20208.Public interactive displays will become more commonWith their prominent visibility and interactive features, interactive public displays offer new opportunities to enrich user experiences in public facilities such as museums, libraries, public plazas, or architectural facades.9.New multimedia applications will emerge for 3D printingFrom architecture to entertainment and manufacturing to security, 3D printing and multimedia has become increasingly incorporated into real-world applications. The extraction of 3D information has been studied in the field of computer vision for more than three decades, but remains challenging.

Artist

3D artist2D & 3D AnimatorTechnical artistProcedural artist Digital video editor Transmedia designerExperience designer

Interaction designerGame designer Mobile media designerBusiness

EntreprenuerInnovator Interaction managerOnline communities & newsProject manager

Marketing

Data analystOnline MarketingSocial Media GuruCommunity manager Programmer

Mobile WebGameDatabaseWriter

Content designerNarrative designerInteractive storytellerBlog journalist Technical documentation writerProfessor, critic

Emergent Career PathsNew world of work

We have an MFA in Emergent Media at Champlain that is preparing our students for some of the shifts in media and the new world of work.

Magic happensCode: provides the possibilities Content: evokes the emotional & intellectual experienceIts code dude, we can do anything.

Clint Hocking

And when the New Gen-ers work together, they discover MAGIC HAPPENSAnd it comes down to a simple formula code plus content.

Connections Supersede Distance

Past Becomes Present

Art Moves Beyond the Gallery

Creativity Meets Mobile

http://eterna.cmu.edu/web/Play meets the Crowd

Fold IT - Eterna By playing EteRNA, Players create the first large-scale library of synthetic RNA designs to reveal new principles for designing RNA-based switches that can be used to combat disease-causing viruses. Thousands of players are learning and experimenting together causing a global virtual laboratory!

http://www.uvm.edu/research/?Page=news&storyID=12986&category=uvmresearchCrowdsourcing Research

UVM researcher Peter Dobbs Twitter crowdsourcing happiness

New world of work: Christina Rosaliehttp://www.mytopography.com/2012/03/28/small-rituals-holding-steady/

Community: Bernie Sanders, Coby Brownell,

Community:

http://www.guardian.co.uk/world/2011/jan/14/tunisian-president-flees-country-protestshttp://sopastrike.com/Activism: Arab Spring, SOPA

Activism Arab Spring, SOPA - twitter, FB feeds - new channels to communicate

Global Citizenship: EMC, PMC, UNFPA

Global Citizenship BREAKAWAY

Global Citizenship: Ronny Edriehttp://www.middleeastvoices.com/2012/03/israelis-iranians-on-facebook-make-peace-not-war-80285/

Global Citizenship: Ronny Edrie

Global Citizenship: Ronny Edriehttp://www.youtube.com/watch?feature=player_embedded&v=mYjuUoEivbE

1. We grew up with the Internet and on the Internet. This is what makes us different; this is what makes the crucial, although surprising from your point of view, difference: we do not 'surf' and the internet to us is not a 'place' or 'virtual space'. The Internet to us is not something external to reality but a part of it: an invisible yet constantly present layer intertwined with the physical environment. We do not use the Internet, we live on the Internet and along it. If we were to tell our bildnungsroman to you, the analog, we could say there was a natural Internet aspect to every single experience that has shaped us. We made friends and enemies online, we prepared cribs for tests online, we planned parties and studying sessions online, we fell in love and broke up online. The Web to us is not a technology which we had to learn and which we managed to get a grip of. The Web is a process, happening continuously and continuously transforming before our eyes; with us and through us. Technologies appear and then dissolve in the peripheries, websites are built, they bloom and then pass away, but the Web continues, because we are the Web; we, communicating with one another in a way that comes naturally to us, more intense and more efficient than ever before in the history of mankind.Brought up on the Web we think differently. The ability to find information is to us something as basic as the ability to find a railway station or a post office in an unknown city is to you. When we want to know something - the first symptoms of chickenpox, the reasons behind the sinking of 'Estonia', or whether the water bill is not suspiciously high - we take measures with the certainty of a driver in a SatNav-equipped car. We know that we are going to find the information we need in a lot of places, we know how to get to those places, we know how to assess their credibility. We have learned to accept that instead of one answer we find many different ones, and out of these we can abstract the most likely version, disregarding the ones which do not seem credible. We select, we filter, we remember, and we are ready to swap the learned information for a new, better one, when it comes along.To us, the Web is a sort of shared external memory. We do not have to remember unnecessary details: dates, sums, formulas, clauses, street names, detailed definitions. It is enough for us to have an abstract, the essence that is needed to process the information and relate it to others. Should we need the details, we can look them up within seconds. Similarly, we do not have to be experts in everything, because we know where to find people who specialise in what we ourselves do not know, and whom we can trust. People who will share their expertise with us not for profit, but because of our shared belief that information exists in motion, that it wants to be free, that we all benefit from the exchange of information. Every day: studying, working, solving everyday issues, pursuing interests. We know how to compete and we like to do it, but our competition, our desire to be different, is built on knowledge, on the ability to interpret and process information, and not on monopolising it.

2. Participating in cultural life is not something out of ordinary to us: global culture is the fundamental building block of our identity, more important for defining ourselves than traditions, historical narratives, social status, ancestry, or even the language that we use. From the ocean of cultural events we pick the ones that suit us the most; we interact with them, we review them, we save our reviews on websites created for that purpose, which also give us suggestions of other albums, films or games that we might like. Some films, series or videos we watch together with colleagues or with friends from around the world; our appreciation of some is only shared by a small group of people that perhaps we will never meet face to face. This is why we feel that culture is becoming simultaneously global and individual. This is why we need free access to it.This does not mean that we demand that all products of culture be available to us without charge, although when we create something, we usually just give it back for circulation. We understand that, despite the increasing accessibility of technologies which make the quality of movie or sound files so far reserved for professionals available to everyone, creativity requires effort and investment. We are prepared to pay, but the giant commission that distributors ask for seems to us to be obviously overestimated. Why should we pay for the distribution of information that can be easily and perfectly copied without any loss of the original quality? If we are only getting the information alone, we want the price to be proportional to it. We are willing to pay more, but then we expect to receive some added value: an interesting packaging, a gadget, a higher quality, the option of watching here and now, without waiting for the file to download. We are capable of showing appreciation and we do want to reward the artist (since money stopped being paper notes and became a string of numbers on the screen, paying has become a somewhat symbolic act of exchange that is supposed to benefit both parties), but the sales goals of corporations are of no interest to us whatsoever. It is not our fault that their business has ceased to make sense in its traditional form, and that instead of accepting the challenge and trying to reach us with something more than we can get for free they have decided to defend their obsolete ways.One more thing: we do not want to pay for our memories. The films that remind us of our childhood, the music that accompanied us ten years ago: in the external memory network these are simply memories. Remembering them, exchanging them, and developing them is to us something as natural as the memory of 'Casablanca' is to you. We find online the films that we watched as children and we show them to our children, just as you told us the story about the Little Red Riding Hood or Goldilocks. Can you imagine that someone could accuse you of breaking the law in this way? We cannot, either.

3. We are used to our bills being paid automatically, as long as our account balance allows for it; we know that starting a bank account or changing the mobile network is just the question of filling in a single form online and signing an agreement delivered by a courier; that even a trip to the other side of Europe with a short sightseeing of another city on the way can be organised in two hours. Consequently, being the users of the state, we are increasingly annoyed by its archaic interface. We do not understand why tax act takes several forms to complete, the main of which has more than a hundred questions. We do not understand why we are required to formally confirm moving out of one permanent address to move in to another, as if councils could not communicate with each other without our intervention (not to mention that the necessity to have a permanent address is itself absurd enough.)There is not a trace in us of that humble acceptance displayed by our parents, who were convinced that administrative issues were of utmost importance and who considered interaction with the state as something to be celebrated. We do not feel that respect, rooted in the distance between the lonely citizen and the majestic heights where the ruling class reside, barely visible through the clouds. Our view of the social structure is different from yours: society is a network, not a hierarchy. We are used to being able to start a dialogue with anyone, be it a professor or a pop star, and we do not need any special qualifications related to social status. The success of the interaction depends solely on whether the content of our message will be regarded as important and worthy of reply. And if, thanks to cooperation, continuous dispute, defending our arguments against critique, we have a feeling that our opinions on many matters are simply better, why would we not expect a serious dialogue with the government?We do not feel a religious respect for 'institutions of democracy' in their current form, we do not believe in their axiomatic role, as do those who see 'institutions of democracy' as a monument for and by themselves. We do not need monuments. We need a system that will live up to our expectations, a system that is transparent and proficient. And we have learned that change is possible: that every uncomfortable system can be replaced and is replaced by a new one, one that is more efficient, better suited to our needs, giving more opportunities.What we value the most is freedom: freedom of speech, freedom of access to information and to culture. We feel that it is thanks to freedom that the Web is what it is, and that it is our duty to protect that freedom. We owe that to next generations, just as much as we owe to protect the environment.Perhaps we have not yet given it a name, perhaps we are not yet fully aware of it, but I guess what we want is real, genuine democracy. Democracy that, perhaps, is more than is dreamt of in your journalism.http://www.theatlantic.com/technology/archive/2012/02/we-the-web-kids/253382/Global Citizenship: Piotr Czerski

Piotr Czerski-Participating in cultural life is not something out of ordinary to us: global culture is the fundamental building block of our identity, more important for defining ourselves than traditions, historical narratives, social status, ancestry, or even the language that we use. ...This is why we feel that culture is becoming simultaneously global and individual. This is why we need free access to it.

http://www.youtube.com/watch?v=X6BK08fhCtAThe only constant is change

Heraclitusc.535-475BCAnn DeMarleemail: demarle@champlain.edutwitter: @anndemarle

Thank you all for the honor of presenting today. Its especially poignant as this is the mountain where I have my own personal emergent story - its here that I first fell in love with my husband & as they say - that made all the difference in my world to.......include founding Champlain Colleges Emergent Media Center and its MFA program in Emergent Media. At the time we were one of the first academic institutions to have degree programs in Emergent Media but now a host of other universities do to include Boston University, the University of Denver and the University of Texas at Dallas.When we first started the Emergent Media Center in 2006, some people were confused by the name Emergent and thought we were talking about emergency. Ambulance However what I was really referring to was the concept of new forms rising out of older, more basic parts elegantly captured in this video on the birth of snowflakes.Today we are going to take a peek at the emergence of technologies and how they are causing a re-creation of older communication forms thereby causing a paradigm shift within cultures. Emergent Media-Interactive, procedural, networked,particatory, personal expression.So how did we get here? We need to look back to 1965 to understand the exponential growth of computing technologies.Gordon Moores a co-founder of Intel is credited with making the observation in 1965 that over the history of computing hardware, the number of transistors on integrated circuits follows an exponential curve and doubles approximately every two years. SPEED: Computer speed now doubling every yearKURZEIL: Moore's Law is the 5th paradigm to provide accelerating price-performance. Computing devices have been multiplying in power from the mechanical calculating devices used in the 1890 U.S. Census...to the CBS vacuum tube computer that predicted the election of Eisenhower, to our personal computers.

Computer speed (per unit cost) doubled every three years between 1910 and 1950, doubled every two years between 1950 and 1966, and is now doubling every year.CONNECTIVITY: But the emergence of the Internet into a worldwide phenomenon was readily predictable much earlier by examining the exponential trend data. So from the perspective of most observers, nothing was happening until the mid 1990s when seemingly out of nowhere, the world wide web and email exploded into view. MOBILITY: flexible or wearable computers, large-area high-resolution displays and electronic paper) and lower-cost device fabricationLow Costs: The eventual total cost of the commercial was $250,000 an unheard of price in 1971 for an advertisement. (approximately $2 million in todays dollar) - compare to Youtube...the history of technology shows that technological change is exponential... So we won't experience 100 years of progress in the 21st centuryit will be more like 20,000 years of progress (at today's rate). The "returns," such as chip speed and cost-effectiveness, also increase exponentially. Even faster computing, refined visualization, smaller devices, ubiquitous computing & networking integration. Changing the nature of how we work and play and learnWe do know that shifting technology paradigms impact our media and ourselves - They change how we communicate, learn, think , create and work.Due to speed, connectivity, mobilty, low cost have moved from an era of MAss Comm into one of Personal Media.When we examine the online space we see that In 2010 Americans spent on average 32 hours a month online - roughly an hour a day. ( http://www.comscoredatamine.com/2011/01/average-time-spent-online-per-u-s-visitor-in-2010/ ). As more and more organizations utilize social media for mass media purposes, truly participatory and collaborative media are becoming the holy grail of engagement. How are people behaving on line, how do they participate and collaborate? This Business Week chart of data from Forester Research illustrates key online behaviors for differing age groups. What becomes apparent is that the generations that grew up with technology - the digital natives are very active - joining, sharing, creating, reviewing, tagging, and observing. Their efforts influence one another and extend beyond their age groups spilling into older demographics. Non-digital native generations - the digital adopters or TV generation - tend more toward consumptive behavior - following information shared by others but also comment on online content.http://images.businessweek.com/mz/07/24/0724_6insiid_a.gifTech savvy,Expressive, Level playing floor, Relevance & meaning equals hardworking,Cooperative peer production,Information is everywhere:Critical thinking vs. stored knowledge,So are answers:Every hallway has multiple doors1.big datamake timely decisions based on data is crucial. As all fields confront the big data problem in 2013, visualization will become an increasingly effective tool for presenting information and driving complex analyses.2.cybersecurityWith enterprises, governments, and consumers all depending on digital connections to function,.3.censorship and controlInvented as a way to spread innovation and new ideas, the Internet has become a battleground for technical, social, and political control. 4.clouds and personal cloudsWith the growth of services exceeding predictions, cloud computing will gravitate even further into the enterprise with hybrid clouds. Consumers, meanwhile, will embrace personal clouds.5.Mobil cloud integration into consumer products such as cars and home appliances, have brought these technologies into the mainstream.6.The need will grow for next-generation mobile computingDISASTER response and business continuity to simple communication. Yet many of these systems operate within degraded network, power, or computing environments. 7.The Internet of Things will change how consumers and enterprises use technology: Promising to be the most disruptive technology since the World Wide Web, the Internet of Things is expected to result in up to 100 billion Internet-connected objects by 20208.Public interactive displays will become more commonWith their prominent visibility and interactive features, interactive public displays offer new opportunities to enrich user experiences in public facilities such as museums, libraries, public plazas, or architectural facades.9.New multimedia applications will emerge for 3D printingFrom architecture to entertainment and manufacturing to security, 3D printing and multimedia has become increasingly incorporated into real-world applications. The extraction of 3D information has been studied in the field of computer vision for more than three decades, but remains challenging.

We have an MFA in Emergent Media at Champlain that is preparing our students for some of the shifts in media and the new world of work.And when the New Gen-ers work together, they discover MAGIC HAPPENSAnd it comes down to a simple formula code plus content.Fold IT - Eterna By playing EteRNA, Players create the first large-scale library of synthetic RNA designs to reveal new principles for designing RNA-based switches that can be used to combat disease-causing viruses. Thousands of players are learning and experimenting together causing a global virtual laboratory!UVM researcher Peter Dobbs Twitter crowdsourcing happinessCommunity: Activism Arab Spring, SOPA - twitter, FB feeds - new channels to communicateGlobal Citizenship BREAKAWAYGlobal Citizenship: Ronny EdriePiotr Czerski-Participating in cultural life is not something out of ordinary to us: global culture is the fundamental building block of our identity, more important for defining ourselves than traditions, historical narratives, social status, ancestry, or even the language that we use. ...This is why we feel that culture is becoming simultaneously global and individual. This is why we need free access to it.