emerging forms of search (brightonseo 2016)
TRANSCRIPT
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Emerging Forms of Search@TomAnthonySEO
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Natrual lagnugae is raelly hrad
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Ambient Search
3 Emerging Forms of Search
Faceted Search
Transactional Search
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TrendTechnologyResearch
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Ambient Search
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Google Information Needs Study
Google asked 8 times a day:
What did you want to know recently?
Research
http://dis.tl/googleDIN
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Google Information Needs Study
Google found:
1/3rd of potential searches are unfulfilled
Research
http://dis.tl/googleDIN
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Home Assistant Appliances Technology
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Home Assistant Appliances Technology
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Open Source Alternatives Technology
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Home Automation via Same Interface Technology
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Device Sharing Research
http://dis.tl/device-sharing
• 1.1 times per day
• Usually phones
• 5% with strangers
People share devices:
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More Devices: Smart Mirrors Technology
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Smart User Identification
Google Zensei: Bioimpedance
http://dis.tl/google-zensei
Research
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Ambient Interfaces (Soli & Glissando)
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Research
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Screens Everywhere: Magic Leap
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Research
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Ambient Search
• Search devices will be ubiquitous - leading to more searches and new types of search.
• Personalisation will be ubiquitous - leading to increased reliance on it.
• Interfaces will improve - which will empower people to do more complex types of queries.
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Faceted Search
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eCommerce Searches - 2 Phases
1. Search on
Search Engine
3. Sort & Filter
Products on site
2. Move to a website
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Direct Answers Trend
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Conversational Search Technology
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Hound: Faceted Search Example Technology
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Faceted Search is like Faceted Nav
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Machine Learning Service Discovery Technology
http://viv.ai/
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Machine Learning Service Discovery Technology
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Faceted Search
• Search Engines will capture more of the funnel; the filter & sort phase will move there.
• Web search will be inadequate for handling more and more of these searches.
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Transactional Search
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Amazon Echo: Voice Purchase Technology
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Collapsed Funnel: Search & Checkout Trend
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Viv: Conversational Commerce Technology
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Viv: Intelligence Everywhere Technology
“In the next five years or so we think there's going to be a new icon that's going to be very recognizable. That means you can talk to that thing.”
- Dag Kittlaus, Viv Founder
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Ambient + Faceted + Commerce
OK, Alexa. Buy the cheapest 5 star washing powder that will arrive
before Friday.
Technology
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The Funnel Collapses
Search, Sort & Filter at the Search Engine
They they checkout there too…
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Organic becomes like Google Shopping?
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What I just told you…
• Search results increasingly presented ‘inside’ the SE.
• Conversions will also happen in-situ, especially with IPAs.
• Make an app now and start integrating into IPAs.
• Opportunity to leap-frog web-search competitors.
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Dankeschön!@TomAnthonySEO
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