Digital MarketingTHE NEXT STEPS FOR YOUR SEO/SEM

AND YOUR WEBSITE

Emerging Media Inc.480-444-6301

www EmergingMediaInc.com

© 2010. Emerging Media, Inc. All Rights Reserved.

WHERE TO GO FROM HERE?

Too Many Choices

Boostin

g O

rgan

ic Ran

kin

gs

Search Engine Optimization

Pay Per Click

Social Media

Linking Strategy

Bra

ndin

g

Banner Campaigns

video

podcasting

Press Releases

And Lots of So Called SEO and SEM Experts….

Hint: He promises to make you #1 on Google! Now!

Intelligence

• Competitive research• Long (and then even longer) talks with you & your team• Detailed analysis of all approaches• Careful planning – “Fail to Plan, Plan to Fail”

Integration

• Using all of Emerging Media’s creative talents and services• Video Ad Design, Production and Website Integration• Email• Graphics• Website Development

Integrity

• Open about our methods and planning• Measuring and analyzing data, then reporting on results

© 2010. Emerging Media, Inc. All Rights Reserved.

Outlining your goals Determining barriers and challenges Proposing solutions Taking the Next Steps

Plan Summary

© 2010. Emerging Media, Inc. All Rights Reserved.

Bringing more traffic to the website Qualified traffic: ie: motivated, eager

parents & students need text prep Converting those website visitors to paying

clients

Establishing Needs and Goals

Established competition that already has websites Lack of awareness by community of your business Website not fully and continually optimized(it

takes time to attract traffic and Search Engine rankings!)

Rough economic climate A smaller marketing budget

Barriers to these Goals

© 2010. Emerging Media, Inc. All Rights Reserved.

Updating and expanding Search Engine Optimized content

Removing any on-site barriers to Search Engines Establishing a metrics program to measure

success Listings and Links on Important Local Business

Directory Sites Geo-targeted Pay Per Click Campaigns Blog content creation – and other social media

tools

Solutions

© 2010. Emerging Media, Inc. All Rights Reserved.

Why? Search engines love content that is relevant and up to date. The more copy – and the better quality – the better.

What? Expanding the amount of content on your website. The copy will be Search Engine optimized to highlight the keywords that Search Engines are looking for. And: refreshing and updating the HTML tags on your site’s web pages.

Solution: Updating and expanding Search Engine Optimized content

© 2010. Emerging Media, Inc. All Rights Reserved.

Why? Search Engines regularly check your site, so it’s important to keep the site Search Engine-friendly.

What? Examining and cleaning any code that is blocking site crawlers. Checking for error pages. Installing a site map, robot.txt files and crosslinks…and a host of other recommendations to make your site spiffy!

Solution: Removing any on-site barriers to Search Engines

© 2010. Emerging Media, Inc. All Rights Reserved.

Why? We need to know if your marketing program is working – and how to improve it. Metrics is the only way to measure the success, and provide ideas on improvements.

What? Creating regular, automated reports with Google Analytics that will help you measure how your website is meeting goals – and what needs to be improved. It is vital to help determine how both the paid and non-paid site marketing solutions are working.

Solution: Establishing a metrics program to measure success

© 2010. Emerging Media, Inc. All Rights Reserved.

Why? Search Engine rankings depend on two items: quality content AND links to your site from reputable other sites.

What? Setting up accounts in free and paid local business directories and listings, including Google, Yahoo, Bing, Yelp, etc.

Solution: Listings and Links on Important Local Business Directory Sites

© 2010. Emerging Media, Inc. All Rights Reserved.

Why? Geo-target Paid online advertising campaigns to reach the exact audience you want: parents located in the Phoenix area.

What? Setting up paid campaigns on Google, Yahoo, Bing!, CitySearch.

Solution: Geo-Targeted Paid Campaigns

© 2010. Emerging Media, Inc. All Rights Reserved.

Why? Search Engines want fresh, up-to-date content on web sites. Social media efforts will also attract more traffic and word-of-mouth referrals.

What? Regular, long entries to your blog. Optimizing the blog coding and widgets. Creating a blogger outreach program. Setting up Facebook, Twitter and Buzz accounts to bring attention

to your site. Creating optimized press releases. Submitting blog entries to be

indexed and bookmarked.

Solution: Social Media

© 2010. Emerging Media, Inc. All Rights Reserved.

What does Success Look Like?

Paid Ad Free Business Listing

Free Organic Search Result

© 2010. Emerging Media, Inc. All Rights Reserved.

TimelineAgree on Goals

Set up Plan of Action

Create Metrics Reports

Create new content/pages/tags

Submit Site Barrier Plan

Establish Local Listing Accounts

Set up PPC campaigns

Create blog entries

Set up social media accounts

Agree on maintenance, update plan

© 2010. Emerging Media, Inc. All Rights Reserved.

Next Steps

• Agree on plan of action and timeline

• Set up access to the website a

• Establish Google Analytics

• Establish a weekly meeting time to go over updates and reports.

• Make modifications and changes as needed