Emerging Research Areas in Sustainable Tourism Energies

TOURISM SUSTAINABLE ENERGIES

By

Dr. Madhuri SawantAssistant Professor,

Dept. of Tourism Admin.,Dr. Babasaheb Ambedkar Marathwada University,

Aurangabad.

Sustainable Tourism

• Definition:

“Sustainable energy is the a sustainable provision of energy that meets the needs of the present without compromising the ability of future generations to meet their needs.”

• Sustainable tourism is not a distinct type of tourism rather , all forms of tourism should strive to be sustainable, including “mass tourism.”

Major Research Areas

• “Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other industries.”

• Types of Benchmarking:- Internal Benchmarking

- External Benchmarking

- Functional Benchmarking

- Generic Benchmarking

Benchmarking:

Research Areas• Green Marketing

• Corporate Social Responsibility

• Ecotourism

• Green economy

• Role of ICT

• Industry energy solutions

• Policy formulation

Green Marketing:

Green Marketin

g

Protection

Positioning

Product

Physical Evidence

Process

PromotionPrice

Pace Place

People

Pull

Packaging

Purpose

• Protection:

- Zero impacts and rejuvenation

• Pace:

- Slow and Savour

• Pull:

- As in attract and Support not Push

• Purpose:

- Purpose to drive preservation of environment

Brand Image: green branding

• Positioning a brand as a green brand entails an active communication and differentiation of the brand from its competitors through its environmentally sound attributes.

Brand Strategy

Green Tourism Destination Brand

Development and Competition

Networking

Energy Participants/ Stakeholders

Green features

Select Strategy

Analyze existing image

Determine goals

Strategic Networks

Branding:

Daulatabad Fort

Ellora

Ajantha

AjanthaLonar CraterBibi Ka Maqbara

Green Branding:

Ajantha

Daulatabad

Lonar

MhaismalGautala Ellora

Aurangabad Caves

Bibi Ka Maqbara

• Future areas of research:

- To develop standardized instruments for measuring the perceptual and attitudinal effects of alternative green positioning strategies

- To the development of more competitive green branding initiatives

- To enhance the value of biodiversity, ecosystems and cultural heritage.

Corporate Social Responsibilities:

Envi-ron-

ment 35%

Social28%

Economic16%

Multi-faceted

21%

Major CSR Areas in Tourism

- Result of Survey of 20 major Tourism Companies

Recycling21%

Water westage 14%

Energy Conservation27%

Wildlife & ecosys-tem Conservation

38%

Major CSR Activities in Environmental Concerns

Major Research Areas in CSR:

- Scope of Research in CSR

- Recycling of waste material

- Conservation of water

- Energy conservation

- Competition and branding through CSR activities

Climate Change Challenges

• Tourism accounts 5% of Global CO2 emission. (UNWTO/ UNEP Climate Change and Tourism,2008)

40%

4%3%21%

32%

CO2 Emmission

Air TransportActivitiesOther TransportAccomodationCar Transport

Research Areas in Climate Change and Tourism:

• Promotion of investments in energy efficiency tourism programmes by Tourism sector

• Promotion of environment- friendly activities to reduce Carbon footprints by consumers

Ecotourism- Products

Ecotourism Resources

Caves

Monuments

Lakes

Bird Sanctuary

Hill Station

Wildlife Sanctuary

Beaches

Major Research areas in Ecotourism:

• Impact assessment• Regular monitoring mechanism• Economics of Ecotourism• Ecotourism Policy• Ecotourists,etc

Green Economics of Tourism:

• The United Nations Environment Programme (UNEP) defines a green economy as one that “results in improved human-wellbeing and social equity, while significantly reducing environmental risks and ecology sacracity

• Much of the economic potential for green tourism is found in small and medium-sized enterprises (SMEs), which need better access to financing for investing in green tourism.

Tourism is one of the ten economic sectors best able to kick-start the transition to a sustainable and inclusive green economy.

• According to the UN Green Economy Report, the greening of tourism, which involves;

1. Significant investment in efficiency improvements in energy, water and waste systems

2. Stimulate job creation, especially in poorer communities, with increased local hiring and sourcing

3. Increase in the direct economic contribution of tourism to local communities

4. Maximizing the amount of tourist spending

Slow tourism• Slow” travelling means sustaining the protection and promotion of the environment

• Slow Tourism means “taking one’s time”.

• Prefer less travelled routes, along which the soul of local places and cultures emerges more authentically

• Helpful to reduce impacts of “Mass tourism”

Capacity Building:Research areas

• Designing of training programmes for stakeholders focused on the activity

.• Evaluation of the training programmes

• Human Resourse strategies for sustainable tourism.

Legal Aspects:

Areas of Research:

• Improvements in legal and regulatory aspects for sustainable tourism

• Modifications required in Tourism policy of Country and State to promote and develop sustainable tourism

• Strict rules and implementation of laws

Sustainable Tourism Eco certification

• An internationally applicable sustainable tourism certification program available to hospitality providers, tourism operators, attractions, and transportation providers.

• Research Areas-

• Convertion of intangibility to tangibility of tourism products.

• Ensure sustainable travel

• Role of eco-certification for sustainable development

Role of ICT in Sustainable Tourism:

ICT tools/ Application Opportunity

Carbon Calculator Energy Consumption

Community Informatics Community Participation

Computer Simulation Information Management, Community participation

Destination Management System

Information Management, Tourist satisfaction, Partnerships

Virtual Tourism Energy Consumption

Economic Impact Analysis Software

Information Management

ICT tools/ Application Opportunity

Tourism Information System Information Management

Environment Management Information Management

Information Management

Energy Consumption Geographical Information Systems

Information Management Community Participation

Global Positioning System Information Management

Location Based Services Tourist Satisfaction Interpretation

Industry Energy Solution:

1. Hotel:

- 20% increase in energy efficiency

- 10% increase in usage of renewable energy

- Tourist behavior

2. Airlines:

- Technological innovation

- Reduction in CO2

3. Travel Agency:

- Carbon labeling

- Tourist education

The End

Research Never Ends

But