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Emerging Trends in Travel, Tourism And Hospitality.

ByT. Narendra

Reddy BHM

Introduction

What Is Hospitality Industry ? The hospitality industry is a broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry.

What is Tourism Industry ?Tourism is travel for recreational, leis

ure, or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

Emerging Trends in Travel & Tourism in India Recent Trends In Indian Tourism: The tourist numbers and activities in India seem to suggest more of an optimistic scenario. The gloomy phase of 2008-09 has been mediated successfully with focused policy interventions and industry initiatives that in turn added momentum to the growth process

Another pertinent dimension worth noticing is the relationship between the growth in tourist arrivals and the earnings during this period. For instance, in rupee terms, the annual increase in earnings has been much faster to that of arrivals with the figures for 2009/08 and 2010/09 recording 8.3% and 18.1% respectively.

Percentage Change in Monthly International Tourist Arrivals andRevenue- India

Trend in Domestic Tourist Arrivals in India

Indian Nationals Going Abroad

Quest For New Tourism Products

India’s Tourism Policy (2002) has accorded great importance for tourism product development and diversification to increase the numbers of domestic and international tourists.

It goes without saying that India’s ancient civilization, cultural diversity, unmatched heritage sites and other cultural manifestations have allured the tourists through ages and would continue to be its prime USP.

But, the tourist motivation and purpose of holidaying areundergoing fast changes and that makes it imperative to create new tourism product offerings to satisfy the new tourist class.

Rural TourismIndia is a country of

villages and showcasing the rich rural life, art, culture and heritage in villages in responsible manner would be mutually beneficial since tourism and conservation complement each other.

Golf Tourism Golf is considered to be a game of rich and is quite popular in advanced countries. A potentially viable market segment is also emerging in the country. Recognizing the potential to develop golf as a niche tourism product for attracting both international and domestic tourism, Ministry of Tourism took many bold initiatives to identify and strengthen the development. Recently, it organized a workshop (January 2011) in New Delhi on “Promotion of Golf Tourism” to evolve a road map for formulating strategies for development and promotion of golf tourism in India.

Adventure Tourism The urge for adventure is

there in every human-being. Perhaps due to this innate nature of man that adventure tourism is one of the most popular niche segments of tourism industry

Owing to India’s enormous geo-physical diversity, it has taken a big shape over the years. Adventure tourism is very much a part of India’s tourism policy and almost ever State has definite programme to identify and promote its adventure tourism potential.

Camping SitesPromotion of Camping

sites has been encouraged with adequate acknowledgement of its adverse effects on environment. Besides providing unique rewarding experiences, responsible conduct of camping can be a major source for both additional economic opportunities in remote areas as well as an instrument of conservation.

Medical TourismMedical tourism or

health tourism is often described as rapidly growing segment in the country. India is adequately equipped with state-of-the-art hospital infrastructure and facilities to treat many critical illnesses.

Cont…,By now, India has been able to establish

as a favorite destination for many complex surgeries like cosmetic surgery, joint replacement surgery, cardiac surgery and like at very low cost in comparison to the developed countries. This indeed gives great momentum for the hospitals in particular and tourism in general.

Many specialized hospitals and tour operators have already come up to promote themedical tourism.

Wellness Tourism The core of wellness

tourism in India is the ancient medical system of Ayurveda combined with the system of Yoga. Indeed, many states in the country have already taken great strides to promote wellness as a tourist product. Wellness tourism may be described as travelling for the purpose of revitalizing one’s health and spiritual well-being especially through alternative healing practices.

Ecotourism India is often termed as

hotspot of bio-diversity and this rich natural heritage is unparallel in many ways. Such valuable resource base gives impetus for the practice of variety of alternate tourism forms and many of which are already in existence. The national parks, wildlife sanctuaries, biosphere reserves and a multitude of other natural settings are indeed avenues for not only learning and experiencing the natures’ splendidly and life systems but also a major source for great variety of adventure offerings

Highway Tourism

Highways are like veins in the symbolic body of a country. Even in the most ancient times, the kings have well envisaged the importance of highways and constructed numerous inns and wells to facilitate the travelers.

In modern times too, initiatives has been taken to develop tourism infrastructure along the highways so that it caters the travelers and provides income and employment opportunities along the hinterland. Haryana has been pioneering this concept in successful fashion.

Rail tourism: Indian Railway Catering and Tourism Corporation

(IRCTC), a public sector enterprise under Indian Railway, promotes rail tourism in India. From luxury trains to steam locomotive trains, hill charters and Char Dham trains; it offers the tourists with attractive options and at the reasonable costs. Maharaja Express, Mahaparinirvan Express (Buddhist circuits), Bharat Darshan and Bharat Tirth are some of its famous train journeys.

It also has provisions for charters and exclusive tour packages. Besides IRCTC initiatives, state-level corporations and private operators also operate tourist trains. Indeed, the world famous Palace on Wheels and Deccan Odyssey are part of successful rail tourism initiatives in theworld.

Heliport tourismIn India, there are

plenty of exotic places but reaching them out those is an uphill task. Viewing this, the States and union territories with the help of central financial assistance, identifies such places where helipads could be constructed to harness the tourism potential.

Spiritual TourismGlobally people are increasingly mentally

disturbed and looking for solace in spiritual reading, meditation and moments of divine ecstasy. Our country has been known as the seat of spiritualism and India’s cosmopolitan nature is best reflected in its pilgrim centers.

Thus India has been respected as a destination for spiritual tourism for domestic and international tourists. Spiritual tourism is also termed as religious heritage tourism.

Sustainable TourismThe concept of

sustainability means that mankind must live within the capacity of the environment that supports. Sustainable development has been defined briefly as “that which meets the needs of the present without compromising the ability of future generations to meet their own needs”.

MICE Tourism

Top Trends in Airlines, travel & tourism

Low cost In 2012 low cost operators were

responsible for 23% of all US air traffic. However, discount carriers are now finding that they are having to compete on more than just price as customers are demanding higher levels of comfort and entertainment. This has led to the ‘discount diva’ — a customer who has sophisticated tastes in relation to airport and in-flight services, but expects bargain basement prices too.

 The death of distance How about lunch in Paris or dinner in

New York? This isn’t as crazy as you might think (even if you live in London) because people are getting used to going further. What was once exotic is now considered ordinary, which means that travellers are constantly seeking out new and further flung destinations like Latin America and Asia. Part of the reason for this is the growth of low cost carriers pushing routes further out.

US carriers like Jet Blue, Spirit and AirTran are all adding destinations like Jamaica, Costa Rica and the Dominican Republic to their schedules. It’s also got something to do with people having more money to spend and airlines making the experience more comfortable. One could even argue that it’s to do with security post 9/11. If you’ve got to get to an airport 2 or 3 hours before your flight you might as well make the journey worthwhile by going somewhere far away.

Luxury travelAs low cost services spread across the world,

so too does the appeal of the opposite: high-cost, high touch exclusivity and personal pampering. For some, low cost fares leave extra cash to splash out on expensive hotels, while for others business and first class cabins are the new hotels. And, of course, the more travellers get used to luxury, the more of it they want, which leaves them with something of a dilemma. How to set yourself apart from everyone else when almost everyone else seems to have exactly the same idea? 

Planned spontaneityTravellers are taking advantage

of the plethora of no-frills airlines, affordable hotels (also booked at the last moment) and last-minute/find-and-seek websites to increasingly act on a whim. Thus making spontaneous decisions to go somewhere is becoming the norm, especially for the Internet generation who do everything at Internet speed. 

Just relaxThe more life speeds up,

the more people will want to step off for a while. Hence the growth in spa experiences, personal indulgences and stress relief holidays. This trend is even influencing domestic architecture and interior design with bathrooms turning into spa heavens and whole houses turning into tiny resorts of sorts. 

 Experiential travelAccording to the World Tourism Organisation,

cultural holidays are the fastest growing sector of the tourism market. This segment includes everything from backpackers looking for ‘real’ experiences half way up the Amazon, to flocks of retirees booking cultural tours through SAGA or the British Museum. As a result towns and cities are increasingly marketing themselves using whatever nature and history have given them. This dovetails with an increased interest in unusual but ‘safe’ destinations. Examples would include former Soviet bloc countries such as Bulgaria and Balkan countries, especially Croatia. Another emerging segment that is part of this cultural voyeurism is what’s been called religious tourism. 

Mobile: Paper Tickets Will Become Passé One of the most

underrated elements of Apple’s iOS6 launch last fall was the debut of its new Passbook app. An “electronic wallet,” it manages everything from hotel and flight reservations to loyalty and gift cards, and makes it easy to access related electronic documents (boarding passes; tickets; coupons). Passbook has already been embraced by airlines including United, American, and Lufthansa and hotel groups such as Starwood. Given Apple’s extraordinary reach, it won’t be long before other companies join in, transforming the way we travel.

Transportation: You Will Share a RideTo the delight of kindergarten

teachers around the globe, travelers will embrace the idea of sharing this year—at least when it comes to getting around.

By Bike: Ten thousand short-term rental bikes will hit New York City this March—joining 477 other bike-share programs from Seattle to Seoul. 

Cont…,

By Car: The hourly car rental gets even more convenient with Car2go, which lets you locate and drive a nearby vehicle without a reservation—and park it in any legal space of your choosing. The service is available in 17 cities worldwide.

By Taxi: New apps, from Chicago’s Taxi Share to Boston’s GobiCab and New York’s Cab Corner are making it easier than ever to split fares.

By Private Plane: Offering a new twist on fractional jet ownership, Share-a-Jet Exchange lets members hitch a ride on someone else’s jet—potentially halving the cost of a private flight.

Tech: You Will Stay Connected at 35,000 Feet

In-flight Wi-Fi pioneer Gogo is now available on 1,500 planes flown by nine North American carriers, while Singapore is the latest international carrier to begin a fleet-wide rollout using OnAir technology. Up next: faster connectivity, led by JetBlue, which is launching free service early this year—a refreshing change, now that some domestic carriers charge as much as $40 per flight. And there are more innovations in the works, as American, Delta, and a handful of other airlines adopt video-streaming in-flight entertainment.

Six Technology Trends Revolutionizing The Hospitality IndustryCloud / Software as a Service

(SaaS)MobilitySocialPersonalised systemsIntegrationGlobalisation

Top Hospitality Industry Trends for 2013Increase in Travel's Personal ValueExpect More International Visitors Social Media and Mobile Will Be

InseparablePhoto-Sharing Will DominateMore Unrehearsed Marketing VideosContent Marketing Will Replace

Traditional AdvertisingGuests Will Crave Food, Not Celebrity

Chefs More Meeting Planners via Social

Networks

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