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Emerging wholesale marketplace opportunities in Denver Metro CO Fruit and Vegetable Growers Association Annual Meeting February 26, 2019 Denver, CO

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Panelists

• Laine Cidowski, Food Systems Administrator/Tristan Sanders, Program Manager, City and County of Denver

• Paige Cheney, Associate Buyer, City and County of Denver

• Adam Schlegel and Catherine Compitello, SunValley Eco District Wholesale Market Project

49% of Denver low and moderate income

neighborhoods lack convenient access to grocery stores

69.7% of DPS students qualify for free or

reduced priced lunch

1 in 4 children/youth in are food insecurity or

hungry

$7B per year industry

$312M in tax revenues

56,000+ workers in the Denver Food

System,10% of all Denver jobs

Economy Health Community More than 1 in 3 children in Denver are overweight or

obese

33.2% of Denver families consume <1 serving of fruits and vegetables per day

Obesity-related diseases cost Denver $284M per

year

Baseline Assessment

Outreach & Engagement

https://www.denvergov.org/foodplan

Vision Overview

https://www.denvergov.org/foodplan

PRIORITIES STRATEGIES

WINNABLE FOOD GOALS SUPPORTING INDICATORS

Vibrant

https://www.denvergov.org/foodplan

PRIORITIES Promote Denver as an epicenter for the regional food economy Support the creation, expansion, and success of food businesses in Denver Spur innovation and entrepreneurship across food and agriculture industries

Future Policy Options and Potential Food Policy Changes

Denver Sustainability Goals

Livewell Colorado – local purchasing incentive legislation

Denver Government Institutional Procurement Practices

Healthy Food for Denver Kids – Ballot Initiative 302

Good Food Purchasing Program

Sustainable Food Policy Council

Food Matters project

Food Action Plan

National Western Center

Sun Valley Public Market

Selected Denver and Surrounding Area Total and Local Spend on Food Procurement

Total Spend Local Spend Denver County Jail $ 3.5 M $1.5 M Boulder Valley School District

$ 3.5 M

Denver Public Schools $ 20.0 M $4.0 M Greeley-Evans Weld 6 $ 4.0 M $0.8 M University of Denver $ 3.3 M Regis $ 1.7 M $ 200 k Children’s Hospital $ 3.5 M $ 100 k Longmont United Centura (SAH, OrthoColorado)

$ 1.4 M $ 70 k

$ 40.9 M/year $ 6.7 M/year

Acquire at least 25% of food purchased through Denver’s municipal government supply chain from sources that are produced (grown or processed) entirely within CO.

Notes: This goal was not able to be tracked until 2016. Data does not include catering services.

2020 Sustainability Goals: Food – Government Operations

0%

5%

10%

15%

20%

25%

30%

35%

2016 2017 2018 2019 2020 (Goal)

% of Food Purchased From Sources Within Colorado 2020 Goal

Sustainable Food Policy Council Our mission is to influence policy that fosters food security for all community members and promotes a healthy, equitable, and sustainable local food system with consideration for economic vitality and environmental impact. 1. Promote and Oversee Progress on the Denver Food Vision and

Action Plan 2. Advise City on Food-Related Plans, Reports, and Programs 3. Provide Recommendations to the City on Regulations and Policies 4. Build public and political will to support innovation and positive

policy changes within the food system. Working on City Food Purchasing Mayoral Advisory Committee now…

The Good Food Purchasing Program Local Economies Support local family- and cooperatively owned, small and midsize agricultural and food processing operations. Environmental Sustainability Source from producers that reduce synthetic pesticides and fertilizers; protect natural resources, biodiversity; etc.

Valued Workforce Source from producers and vendors providing safe and healthy working conditions and fair compensation. Nutrition Make minimally-processed, health-promoting foods more available; reduce ingredients such as added sugars and saturated fat. Animal Welfare Source from producers that provide healthy and humane conditions for farm animals.

Local Food Purchasing Incentive - State

• Local School Food Purchasing Program (House Bill 19-1132) sponsored by Representatives Bri Buentello (D, Pueblo), Rob Pelton (R, Cheyenne Wells), and Sen. Don Coram (R, Montrose).

• Any Colorado public school participating in the National School Lunch Program is eligible for the program

• $0.05 cents/meal incentive for more than 2% local purchases • Grants for:

• Helping school districts with changing cooking practices, equipment etc.

• Growers for GAP/GHG certifications training on selling to schools • Building capacity for local processing • Growers/Growers associations to communicate with schools on

benefits of local

Institutional Procurement Practices - Healthcare

Colorado Healthy Hospital Compact • 4 programs: Healthier Food, Healthier Beverages, Marketing and Breastfeeding

Healthy Food in Healthcare Pledge • Kaiser Permanente, including: 37 facilities in CA, CO, GA, HI, OH, OR, WA • Grand River Medical Center, CO • Littleton Adventist Hospital, CO • Parker Adventist Hospital, CO

Healthcare Without Harm • Children's Hospital, Denver Health Medical Center, Boulder Community Health, Yampa Valley Medical Center,

etc. • Hospital leadership teams – focus on healthy foods, regenerative agriculture with Savory Institute, local

purchasing pilot

Healthier Hospitals Initiative • Delta County Memorial Hospital, University of Colorado Health - North - Medical Center of the Rockies, CHI -

Littleton Adventist Hospital, CHI - Centura - Saint Francis Medical Center - CO Springs, University of Colorado Health - North - Poudre Valley Hospital, CHI - Alegent Creighton - Memorial Hospital – Schuyler, Mt. San Rafael Hospital, Parker Adventist Hospital

Healthy Food for Denver Kids

What: The Healthy Food for Denver Kids (Ballot Initiative 302) proposed to increase sales and use taxes by $11.2 million dollars annually. Sales and use tax is in the amount of 0.073% and can be used for healthy food and food-based education to Denver’s kids. The funding should be aimed primarily at low income and at-risk youth, and the funding should be distributed through a Denver Food Commission made up of non-profit and government volunteer appointees.

Timeframe: January 1, 2019 through December 31, 2029

Purpose of the Funds:

• Help Denver’s kids (primarily low income or at-risk) have year-round access to up to 3 meals and healthy snacks/day

• Hands-on experimental education and public health programs about farming, gardening, cooking, home economics, and healthy eating

• Preferential procurement of food from Colorado farms, ranches, and food manufactures

• Organizations must conduct a majority of their activities within the city and county of Denver, and principally benefit the city

• Funds must go to non-profits, or agencies of local governments, including Denver Public Schools

DENVER PUBLIC MARKET IN THE 1909 STADIUM ARENA

December 2018

1909 STADIUM ARENA: ORIGINAL CONDITION

“A Public Market is a year-round, carefully crafted, intentional and diverse medley of owner-operated shops, stalls and/or “daytables”. Public Markets exist to fulfill a public purpose, showcase a community’s unique character and culture while serving its everyday shopping needs.”

- Aaron Zaretsky, Public Market Development

WHAT IS A PUBLIC MARKET?

Public markets typically have three characteristics: (1) public goals, (2) are located in and/or create a public space in the community, and (3) are made up of locally owned, independent businesses operated by their owners.

- Ford Foundation

BEIJING TORONTO

SYDNEY, AUSTRALIA

SAO PAOLO BRAZIL

MILWAUKEE, WI

BOSTON, MA

CLEVELAND, OH

PORTLAND, ME

New Staff: Connecting Farmers & Institutional Buyers

• Local food purchasing policy development – including integrating producers more fully into the conversation

• Documenting metro Denver market needs • Prices • Quantities • Attributes

• Planning and implementing January 2020 Denver Food Summit to present new/emerging market opportunities to producers

• What would be helpful to you (data, specs, research)?

Laine Cidlowski

• Food Systems Administrator, Denver Department of Public Health and Environment

• 720-865-5357 • Laine.Cidlowski@denvergov.org

City and County of Denver Purchasing Overview

$0-$10,000: Open Market

$10,000-$50,000: Informal Bid

$50,000+: Formal Bid

RFP: Technical and Price

evaluated

Purchasing Overview

Local Food Goals

• Goal to acquire at least 25 percent of food purchased through its supply chain from sources that are grown or processed entirely within Colorado, by 2020.

Local Food Definition

“Food” as used here includes both food and beverages, e.g. milk, juice, soda, etc. • Total dollar value of all locally grown or processed food • Food is deemed “grown” in Colorado if the farm, ranch or orchard on which the food is grown is located in Colorado. • Food is deemed “processed” in Colorado if the plant at which processing takes place is located in Colorado.

City of Denver Needs

Internal Departments

Jails

Head Start

CONTINUOUS IMPROVEMENT

• One- Time Bids, no

contracts

• Multiple Vendor Contracts

• Weekly/Monthly Bids

• Increase spot buys

• Increase local buys to 25%

Questions or Clarifications

DENVER PUBLIC MARKET

FOOD LOVERS DESTINATION THE ISSUE:

Denver is the only city of the largest 35 in US without a public market Public Markets in Seattle, Cleveland, Detroit, Pittsburgh and beyond are #1 tourist attraction Anthony Bourdains Travel Tip #1: Head straight to the central market. “You see what’s for sale, you see what’s in season, you see the fundamental color palette of a cuisine. You really get a sense of what a culture loves most dear.”

DPM SOLUTION: Create a true public market, celebrating our regions rich cultural heritage and diversity Establish a “must see” destination for locals and tourists

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• Convenient proximity to I-70 & I-25, core of CBD, easy access to Lightrail, Federal, and 6th Avenue

• Culturally diverse community that is poised for regenerative development

• High community focus on employment, training, entrepreneurial and food incubation

• Strong existing partnerships in public and private sectors

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Elitch Gardens Redevelopment Meow Wolf Mile High Stadium Development Denver Public Market Sun Valley Eco District

Recommission existing Steam Plant - Iconic “Tate Modern” Building - 65,000 SQFT ground floor space

- 40,000 SQFT Public Hall; 25,000 SQFT Event and Makers Hall - 2nd Floor Office, Commissary, Entrepreneur Center

Planned Build: Produce & Protein Processing Center - 100,000 SQFT custom built, USDA aggregation, processing,

and distribution center

Planned Build: “Producers Alley” - 50,000 SQFT custom built facility to house small to mid scale:

Dairy, Specialty Meats, 2nds Market, Seafood, Spirits

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As with any ecosystem, it’s the array of components that create synergy and cohesion essential to its life. For the Denver Public Market, farmers, processors, distributors, retailers, and food entrepreneurs will work side by side bringing together all parts of the food system from harvest to consumer. These businesses all rely on each other. Through this collaboration we’re creating a model that’s good for people, planet, and profit. Certain components stand economically strong on their own, some the guidance and education to create cohesion, all brought together through a great public hall.

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This Photo by Unknown Author is licensed under CC BY-SA-NC

This Photo by Unknown Author is licensed under CC BY-SA

GREAT PUBLIC HALL 40,000 SQFT with over 50+ curated food stalls:

Fresh fruits & vegetables Seafood, Chicken, Beef, Lamb stalls Bakeries & Pastries Specialty food (Olives, Honeys, & more) Prepared Foods Wine, Beer & Libations

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This Photo by Unknown Author is licensed under CC BY-SA

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30,000 SQFT of Flexible Space

1 Dedicated 15,000 SQFT with over 30 stalls geared at arts, crafts and individual maker components

2 Moveable stall space to open up for large or small events

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25,000 SQFT dedicated to innovation and operations for emerging & existing businesses

10,000 SQFT commissary kitchen to enable food entrepreneurs dedicated, certified space for food production

Catering kitchen for event center

10,000 SQFT of commercial office space geared at food businesses, from restaurant to farm

5,000 SQFT center focused on developing tomorrows food business: OED facilities, DEH, touch down desks, conference and small speaker rooms

PRODUCE & PROTEIN CENTERS

100,000 SQFT to production center

70,000 SQFT dedicated to produce

Facilities include: Receiving and Distribution Docks Cold (including frozen) & Dry Storage Produce processing line Washing, Chopping, Bagging, Canning, Preserving IQF (individual quick freezing) Facility USDA certified animal processing facility, enabling breakdown of previously slaughtered animals

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PRODUCERS ALLEY

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40,000 SQFT split between established

and growing food producers

Individual 5,000 to 10,000 SQFT site users from: • Fruition Farms Creamery • Women’s Bean Project • Seattle Fish Company • XYZ Brewery/Distillery • Waste Farmers Soil

Production • … and more

This Photo by Unknown Author is licensed under CC BY-ND

Produce ColoPac Growers Organic To Market From The Farmer Rocky Mountain Farmers Union CO Fruits & Vegetable Assoc

Protein Western Daughters Savory Institute Pasture Provisions Seattle Fish Company

Community Partners LiveWell Colorado Denver Botanic Gardens Office of Economic Development Slow Foods Colorado Impact Finance Kaiser Permanente Square Root Noble Grains Good Food 100 Greenway Foundation Historic Denver

Events & Catering Hobnob Events Two Parts Big Wonderful Catering By Design Catered Concepts Footers Catering

Public Market Boulder County’s Farmers Market Pearl Street Farmers Market Colorado Fresh Markets Colorado Proud Boston Public Market

Producers Alley Fruition Dairy Tamburello Productions Stanley Marketplace UpDig Food Maven

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PHASE 1: TEAM &

PLAN

Team Denver Public Market

Adam Schlegel, Executive Director

Catherine Compitello, Senior Advisor

Community Partner Sun Valley EcoDistrict

Real Estate Consultant Susan Powers, Urban Ventures, LLC

Shannon Cox Baker, Urban Ventures, LLC

Architects SAR

Plan & Key Deliverables Complete thorough business plan with accompanying in-depth financials Complete community needs assessment, secure strategic partners

Complete thorough site assessment and feasibility, develop conceptual design

Complete land and steam plant acquisition

Secure development capital

Timeline: April 2019 – December 2019

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We want to hear from you!

• Are you excited about any of these opportunities?

• Do you think a wholesale market place in Denver would help your business?

• Are there any infrastructure gaps?

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We are establishing a farmer and rancher metro market opportunities committee!