emerson spartz digital megaphone social media week chicago presentation on viral marketing
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Hi!I’m Emerson Spartz
I want to change the world
@EmersonSpartz
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“The MuggleNet Kid”
@EmersonSpartz
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I was a weird kid
MuggleNet + biographies = epiphany
Read: One non-fiction book every day – business, politics, technology, economics, and LOTS of neuroscience.
Review: 1 day, 7 days, 1 month, 6 months
Rehearse: 10,000 hours of practice
@EmersonSpartz
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@EmersonSpartz
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“I didn’t know you guys made that site!”
@EmersonSpartz
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“I didn’t know you guys made that site!”
@EmersonSpartz
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“I didn’t know you guys made that site!”
@EmersonSpartz
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Making Things Viral = Human Superpower
1. Viral Coefficient (How Many People They Tell)2. Cycle Time (How Long Until They Tell)
@EmersonSpartz
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The more incentive you give people to share, the more likely they are to
share.
You can’t hum while holding your nose closed.
@EmersonSpartz
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To Be Viral, Be Awesome
More emotion = More awesome = More viral
Piss people off (injustice, wall of shame, welfare)
Use cute animals, humor, and nostalgia
Identity: “Will sharing this make me look good?”
Ride the coattails of what’s hot
@EmersonSpartz
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DON’T Be Original
@EmersonSpartz
http://vimeo.com/50730773 1) Nostalgia 2) Humor 3) Identity 4) What’s hot
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DON’T Be Original
@EmersonSpartz
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Tools
DO: Facebook, Twitter, Pinterest, LinkedInDON’T: #usedumbhashtags or RT self-promotion
Measure: Trends.Google.com(!!!) Alexa.com TwitterCounter.com bit.ly FiveSecondTest.com What’s viral: Topsy.com Favstar.fm SocialBakers.com Reddit.com “Popular” pages.
@EmersonSpartz
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Steal These Good Ideas
Tweet 3xOdd-numbered lists (80%)Periods + $1000 words + ParagraphsNext buttonHoneymoon PeriodFacebook Pics
@EmersonSpartz