emetrics boston 2014 - analytics hygiene ii
DESCRIPTION
A more visual representation of the analytics hygiene presentation! These are slides to go along with my thoughts around non-human entities, being a non-human entity, monitoring, the secondary system of record, abstracting reports from data/tools, data layers, and building things to solve pain points.TRANSCRIPT
Hi, I’mtodd
( @toddmetrics )
Hi, I’mtodd
I’m a digital analytics manager / generanalyst.
talkin’ about:
① Safety
② Abstraction
③ Building (things)
What about
Analytics Hygiene?
What of those diseased reports,
stinky processes,
and rotten data?
The principles are embedded within.
The goal is always to improve and prevent.
The principles are embedded within.
The goal is always to improve and prevent.
wait what?
wait what?
Good Stuff
Bad Stuff
• Trust in data and analyses• Spending time on actionables,
improvements, prevention• Collaborative analytics
environment (involvement, participation, inquiry)
• +$ …
• Misinterpretations of data• Treading water• Stagnating analytics
environment (ignorance, repetition, degrading in quality)
• -$ …
① Safety
flickr/alvarogalve
“Safety will be an indicator that we’re making progress in changing our habits across the entire institution.”
--Paul O’Neill, former CEO, Alcoa
via Charles Duhigg, The Power of Habits
① Safety
protect yourself
fromnonhuman
entities
① Safety
flickr/alvarogalve
#measure forconversions
and quality
① Safety
flickr/alvarogalve
#measure forconversions
and quality
① Safety
flickr/alvarogalve
www.slideshare.net/ToddBelcher
① Safety
① Safety
① Safety
① Safety
① Safety
the secondary system of record
?
① Safety
① Safety
② Abstraction“the process of considering something independently of its associations, attributes, or concrete accompaniments”
-”Google”
② Abstraction
② Abstraction
② Abstraction
③ Building
“I don’t think we should be so risk averse.”
--Matt Gershoff, CEO of Conductrics
via eMetrics Boston 2014 (Monday!)
③ Building
③ Building
Meta data entry point
User
Marketing automation / MDB
Testing
Log / datastore
scheduled/live read
scheduled/immediate push
③ Building
③ Building
③ Building
Thank you!
tbdac.com/emetrics