eminenture’s strategy of internet marketing
DESCRIPTION
Eminenture Technologies has joined the regime of rendering web promotion services. Through initial review and analysis, on-page, off page and search engine optimization, content marketing, social media marketing, search engine marketing, Email marketing and analysis in reports, it contributes its effort in web promotions. - PowerPoint PPT PresentationTRANSCRIPT
Eminenture’s Strategy of Internet Marketing
What Will We Do?
Eminenturetech.com
Initial Review and AnalysisOn Page OptimizationOff Page OptimizationContent MarketingSocial Media OptimizationSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Email Marketing Reporting and Analysis
1. Initial Review and AnalysisNumber of Keywords/Phrases:
Researching keywords Suggesting keywords Sending for client’s approval Considering his/her recommendationsFinalizing the most accurate keywords
Eminenturetech.com
1. Initial Review and Analysis In-depth Site Analysis:
Visiting website Report making of its strategy for traffic Checking visitor’s loyalty and crawling Analyzing shortcomings, like broken links Quality check of the content Analyzing targeted keywords Need of campaigning or not To whom are targeting To whom should be targeted
Eminenturetech.com
1. Initial Review and AnalysisBack Link Analysis:
Total number of links Unique domain Number of unique domain Anchor text usage Fresh/incoming links Page performance Link quality
Eminenturetech.com
1. Initial Review and AnalysisCompetitor Analysis:
keyword researchIdentify top competitors Analyze competitorsAnalyze topical authorityEstablish industry averages Social media and content audit Determine your barrier to entry and strategy
Eminenturetech.com
1. Initial Review and AnalysisGoogle Penalty Check:
Google AnalyticsGoogle Webmaster ToolMoz Rank Tracker Search Metrics Algorithmic penalty Check indexing
Eminenturetech.com
1. Initial Review and AnalysisDuplicate Content Check:
Track down plagiarist Get a list of sources Percent of matched content Check the originality of content Automatically monitor content for plagiarism
Eminenturetech.com
2. On Page Optimization Title Tag Optimization Meta Tag Optimization Image ALT Tag Optimization Anchor Tag Optimization H1/H2 Tag Optimization Canonicalization Sitemap Generation URL Optimization Internal Interlinking
Eminenturetech.com
XML Sitemap Generation & Generation
ROBOTS.TXT Implementation Website Page Load
Optimization Recommendations
Existing Content Optimization Google Analytics Set Up Google Webmasters Set Up
3. Off Page Optimization High PR Directory Submission Local Listing Optimization Social Bookmarking Classified Submission Image Promotion & Submission Google+ Local Page Set-up SEO Targeted Blog Comments Manual Search Engine Submissions Question & Answer Submissions Business Listing
Eminenturetech.com
4. Content MarketingArticle Writing & SubmissionsPress Release Writing & SubmissionBlog PostingGuest Blog PostingWeb 2.0 Profile CreationInfographic Creation & Distribution Video Creation & Submission
Eminenturetech.com
Major Social Media A/C’s Set UpFacebook Posts Twitter Tweets Google Plus Posts Facebook Genuine LikesYoutube Account Set UpVideo Marketing Facebook/ Twitter/ Youtube Design Set Up
5. Social Media Optimization
Eminenturetech.com
SEO AutomationAssessing your industry traffic potentialIdentifying keyword opportunities for your sitesIdentifying related relevant terms Interlinking site’s pages and linksGetting all key optimization
Eminenturetech.com
6. Search Engine Optimization (SEO)
7. Search Engine Marketing (SEM) PPC:
Campaign Marketing Target keywords via PPC ads Maximum CPA target Setting up Adwords account Running campaign with tracking of conversion Optimizing campaign settings Running re-marketing campaign Accessing negative keywords Optimizing ad copies & landing pages
Cost per impression
Eminenturetech.com
8. Email MarketingSelecting an email providerSending NewslettersPreparing streamlined contactsDetermining the purposeInvesting in great copyKeeping the subject in spotlightSetting up trackingTesting and Refining
Eminenturetech.com
9. Reporting and Analysis
Fortnight report generationMonthly report generationSuggestions to improveTailored solutionsSearch AnalyticsWeb Analytics
Eminenturetech.com
OUR SEO PLANS
Eminenturetech.com
BASIC
Rs. 6,608
STARTER
Rs. 13,216
ADVANCED
Rs. 19,824
PREMIUM
Rs. 26,432
