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Emirates (Arabic: ayarn al-Imrt) (also known as by marketing phrase FlyEmirates) is the national airline ofDubai, United Arab Emirates. It is the largest airline in theMiddle East, operating over 2,400 passenger flights per week,[1][2] from its hub at DubaiInternational Airport Terminal 3, to 105 citiesin 62 countries across six continents.[3] Thecompany also operates three of the ten world's longest non-stop commercial flights from Dubai

to Los Angeles, San Franciscoand Houston.[4][5][6]

Emirates is a subsidiary ofThe EmiratesGroup, which has over 50,000 employees, and is wholly-owned by the Government of Dubaidirectly under the Investment Corporation of Dubai.[7] Cargo activities are undertaken by theEmirates Group's Emirates SkyCargo division.[8]

During the mid-1980s, Gulf Airbegan to cut back its services to Dubai. As a result Emirates wasconceived in March 1985 with backing from Dubai's royal family, whose Dubai Royal Air Wingprovided two of the airline's first aircraft. It was required to operate independent of governmentsubsidies, apart from $10 million in start-up capital. The airline became headed by Ahmed binSaeed Al Maktoum, the airline's present chairman. In the years following its founding, the airlineexpanded both its fleet and its destinations.[9] In October 2008, Emirates moved all operations at

Dubai International Airport to Terminal 3, a new terminal exclusively dedicated to Emirates tosustain its rapid expansion and growth plans.[10]

Emirates operates a mixed fleet ofAirbus and Boeingwide-body aircraft and is one of only nineairlines to operate an all-wide-body aircraft fleet, whose centrepiece is theBoeing 777. Emiratesalso has orders for 90 Airbus A380swith 15 of them already in service and became the secondoperator of the Airbus A380-800 afterSingapore Airlineswhen their first aircraft was deliveredon 28 July 2008.[11] Emirates has won numerous awards and is an industry bellwetherfor aircraftpurchases, purchasing over 130 aircraft in 2007 alone.[12]

The airline ranks amongst thetop 10 carriers worldwidein terms ofrevenueandpassenger

kilometres, and has become the largest airline in the Middle East in terms of revenue, fleet size,and passengers carried as of 2007.[13]In 2010 the airline was the sixth-largestairline in the worldin terms of international passengers carried,[14] and largest in the world in terms of scheduledinternational passenger-kilometres flown.[15]The airline was also the seventh largest in terms ofscheduled freight tonne-kilometres flown.[16]

Emirates has built up a strong brand nameas a leader in the aviation industry, particularly interms of service excellence, and its very rapid growth, coupled with consistent profitability.[17][18]

In 2010, Emirates was voted the eighth best airline in the world by research consultancy firmSkytrax.[19]

In February 2011, Air Transport World gave Emirates Airlines the title of Airline of the Year for2011. The award has been given based on recognition of strong commitment to safety andoperational excellence, customer service trendsetters, superb financial condition including 22-year consecutive annual profit.[20]

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IATA

EK

ICAO

UAE

Callsign

EMIRATES

Founded 1985

Commenced

operations25 October 1985

Hubs Dubai International Airport[A]

Focus cities

[citation needed]

Auckland Airport

Melbourne Airport

Suvarnabhumi Airport

(Bangkok) Singapore Changi Airport

Sydney Airport

Frequent-flyer

programSkywards

Airport lounge Emirates Lounge

Subsidiaries

Arabian Adventures

Congress SolutionsInternational

Emirates Holidays

Emirates Tours

Fleet size 146 (+194 orders) excl. cargo[B]

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Destinations 97 (excl. cargo; 105 with cargo) (as of September 2010)

Company sloganFly Emirates. Keep Discovering

Fly Emirates. To over Six Continents

Parent company The Emirates Group

Headquarters

Emirates Group Headquarters, Airport

Road,Garhoud,Dubai,United Arab

Emirates

Key people

Tim Clark (President)

Ahmed bin Saeed Al Maktoum

(Chairman & CEO)

Maurice Flanagan (Executive

Vice-Chairman)

Website www.emirates.com

History

[edit] Origins: 19851992

The Airbus A310 was the first aircraft bought new by Emirates. The airline would operate nineAirbus A310s by 1998. This example is registered A6-EFA, serving Emirates SkyCargo.

During the mid-1980s, Gulf Airbegan to cut back its services to Dubai as it was concerned it

was providing regional feeder flights for other carriers.[21]

As a result Emirates was conceived inMarch 1985 with backing from Dubai's royal family, and was required to operate independent ofgovernment subsidies, apart fromUS$10 million in start-up capital. Emirates leased a newBoeing 737-300, as well as anAirbus 300B4-200,[22] both fromPakistan International Airlineswhich were returned in 1987.[23] The Royal Family's Dubai Royal Air Wing also provided theairline two used Boeing 727-200/Advs.[24] The airline's first flight, flight EK600, was DubaiKarachi on 25 October 1985.[24][25] Flights to Bombay (now Mumbai) and New Delhiwerelaunched by the year's end.

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Maurice Flanagan, who previously worked at British Airways, Gulf Air, andBOAC and at thetime was overseeing Dnata, was appointedchief executive officerof the new airline.[21] Toacknowledge his services for aviation, in 2000, Flanagan was madeCBE in the Queen's BirthdayHonour List, and later honoured with knighthood. He would be joined at the airline bySheikhAhmed bin Saeed Al Maktoum (as chairman) and now-Emirates president Tim Clark. Current

chairman Sheikh Ahmed bin Saeed Al Maktoum has since inherited the role of CEO, as SirMaurice Flanagan became the carrier's executive vice-chairman.

Emirates became profitable within its first nine months.[26] During its first year, it carried about260,000 passengers and 10,000 tons offreight.[26] To highlight the airline's early success, GulfAir, during Emirates' first year of operations, suffered a 30% drop in profits, and a loss thefollowing year.[26] By 1986, the airline was adding new destinations such as Colombo,Dhaka,Amman and Cairo to its route network.[24] On 3 July, Emirates received its first bought aircraft,an Airbus A310 (registration A6-EKA),[24]and with two examples, launched dailynon-stopservices to London Gatwickon 6 July 1987. The airline in 1987 added Frankfurt via Istanbul,andMal (Maldive).[26] This was followed by an expansion into theFar Eastmarket in 1989,

with flights to Bangkok, Manila and Singapore,

[24]

and Hong Kong in 1991.

[26]

During the firstdecade of operations, Emirates recorded strong growths averaging 30%.[21] This was despite thelack of a regional network, as its main competitor Gulf Air dominated traffic in the region.

[edit] Incorporation and growth: 19931999

This section requiresexpansion with:more information about the aircraft's history from 1996 to 1998.

By the early 1990s, Emirates was among the world's fastest growing airlines; revenue increasedapproximately US$100 million each year, approaching US$500 million in the year 1993. The

airline and its cargo division, Emirates SkyCargo, carried 1.6millionpassengers and 68,000 tonsof cargo and in the same year, respectively.[26] With the advent of the Gulf War, businessincreased for Emirates as the war kept other airlines out of the area; it was the only airline tocontinue flying in the last ten days of the war.[26] Following the conflicts, a total of 92 air carrierswere flying to markets internationally and Emirates faced intense competition at its home base. Itcarried about three million passengers a year to Dubai International Airport in the mid-1990s.Emirates continued to expand during the late 1990s. The growing cargo business accounted for16 percent of the airline's total revenues.

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ine)#cite_note-Our_History-23http://www.airliners.net/search/photo.search?regsearch=A6-EKA&distinct_entry=truehttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Our_History-23http://en.wikipedia.org/wiki/Non-stop_flighthttp://en.wikipedia.org/wiki/Non-stop_flighthttp://en.wikipedia.org/wiki/London_Gatwick_Airporthttp://en.wikipedia.org/wiki/Frankfurthttp://en.wikipedia.org/wiki/Istanbulhttp://en.wikipedia.org/wiki/Mal%C3%A9http://en.wikipedia.org/wiki/Maldivehttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-The_Emirates_Group-25http://en.wikipedia.org/wiki/Far_Easthttp://en.wikipedia.org/wiki/1989_in_aviationhttp://en.wikipedia.org/wiki/Bangkokhttp://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Our_History-23http://en.wikipedia.org/wiki/Hong_Konghttp://en.wikipedia.org/wiki/1991_in_aviationhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-The_Emirates_Group-25http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Emirates_Global_Vision-20http://en.wikipedia.org/w/index.php?title=Emirates_(airline)&action=edit&section=3http://en.wikipedia.org/w/index.php?title=Emirates_(airline)&action=edithttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Emirates_SkyCargohttp://en.wikipedia.org/wiki/Millionhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-The_Emirates_Group-25http://en.wikipedia.org/wiki/Gulf_Warhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-The_Emirates_Group-25

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The Boeing 777 has become an integral part of the fleet in recent years. Emirates is the worldslargest operator of the Boeing 777 and the only airline to have bought every version of theaircraft.[27]

Emirates started offering round-the-world services from autumn 1993, after a partnership was

established with US Airways.[26]

It previously had co-operation agreements with CyprusAirways.[26]By 1994, with its 15 aircraft, the airline was connecting 32 destinations. At this timeEmirates was the sixth largest airline in the Middle East. To highlight the carrier's rapid growth,in the financial yearending 30 March 1994, Emirates received revenues of US$643.4 million.The airline's workforce was approximately 4,000 people, carrying two million passengers a yearto 34 destinations using a fleet of 18 Airbus aircraft. An order for seven new Boeing 777s, worthover US$1 billion, were placed in 1992, which started to arrive in the spring of 1996. One of theplanes was used on a new service to Melbourne via Singapore. Emirates placed a large orderwith Airbus later the same year. In spite of the large capital expenditures, the Dubai governmenthad laid out only US$50 million since the airline's inception.

In May 1998, Emirates paid the Government of Sri Lanka US$70 million for a 43.6% stake inSriLankan Airlines (then known as Air Lanka).[28] As part of the deal, Emirates received a 10-year contract to manage SriLankan.[29] In January 2008, Emirates announced that it would endthe management contract, effective April 2008.[29][30] Emirates subsequently sold its stake in theairline to the Government of Sri Lanka, in an estimated US$150 million[28] deal that was finalisedin 2010, thus ending any affiliation the two airlines had with each other. [31]

[edit] Modern history: 2000present

This article may need to be rewritten entirely to comply with Wikipedia'squalitystandards, as section. You can help. The discussion page may contain suggestions.

(January 2011)

Towards the end of the year 2000, Emirates was planning to start long-haul service to theEastCoast and West Coast of the United States, as well as non-stop flights to AustraliaandArgentina. Traffic continued to grow at a rate of 20% during 19992000[citation needed]. In 2001Emirates was voted Airline of the Year.[32] During 2002, Emirates passenger figures increased18% to over 6.8 million against the previous year. [33]

Airbus A330-200 lands atLondon Heathrow Airport.

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At the 2003 Paris Air Show, Emirates signed an order for 71 aircraft at a cost of US$19 billion.The order included firm purchase orders for a further 21 Airbus 380-800s and lease orders fortwo A380-800s. Emirates also announced operating lease orders for 26 Boeing 777-300ERs 14from GE Capital Aviation Services and 12 from the International Lease Finance Corporation(ILFC).[34] In the same year Emirates began flying directly to Sydney using three newAirbus

A340-500s.

In 2004, Emirates began flying non-stop to New York'sJohn F. Kennedy International Airportusing their new Airbus A340-500. These flights meant the resumption of non-stop air servicesbetween the United Arab Emirates and the USA, afterDelta Air Lines's flights since 2001,terminated later[35][36] and restarted again in 2007. In the same year, Emirates signed a 100million deal with English Premiership side Arsenal, which includes naming rights to its newstadium for 15 years and shirt sponsorship for eight years, starting from the 2006/07 season. In2005, Emirates ordered 42 Boeing 777s in a deal worth $9.7 billion, the largest Boeing 777 orderin history.[37]A year later, Emirates SkyCargo signed a $2.8 billion order for 10 Boeing 747-8Fs.

Emirates has been steadily capturing the traffic from South AsiatoNorth America, allowingpassengers to bypass the traditional hubs ofLondon Heathrow,Frankfurt, and Paris-Charles deGaulle Airport; the home bases ofBritish Airways,Lufthansa, and Air France, respectively, witha transit stop at Dubai International Airport instead. South Asia has remained an importantregion for the Emirates network. Pakistan was the first country to receive flights from the airlineand it still does to this day.[38]Indiawas the second country to receive flights from Emirates, andcontinues to expand an extensive network in India. Emirates is the largest airline operatinginternationally in India and operates over 185 flights a week across 10 cities. [39] Similarly,Emirates competes with British Airways, Cathay Pacific, Malaysia Airlines,Qantas, SingaporeAirlines, Thai Airways International, Middle Eastern rivals Etihad Airways and Qatar Airways,and other airlines on the lucrative London to SydneyKangaroo Route.[40]

In 2007, Emirates made an order worth over $34.9 billion, at the Dubai Air Show. The airlinesigned contracts for 120 Airbus A350s, 11 A380s and 12 Boeing 777-330ERs.[41] In the sameyear, Emirates began flights to So Paulo representing the first non-stop flight between theMiddle East and South America[42] and also began operations of its $120 million Flight CateringCentre at Dubai Airport.[43]

Emirates introduced an in-flight mobile phone service in 2008, becoming the first internationalcarrier to do so.[44] Also in the same year, Emirates took delivery of their first A380, and flew itsfirst flight to New York.[45]

In 2009, Emirates became the worlds largest operator of the Boeing 777 with the delivery of the78th plane.[46] In 2010, at the Farnborough Airshow, the airline placed an order for 30 Boeing777s, worth $9.1 billion, bringing total spending for aircraft in the year to over $25 billion.[27]

[edit] Airbus A380

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Airbus A380-800 landing in Hamburg Finkenwerder Airport to receive final paint-job

Emirates announced an order in April 2000 for the Airbus A3XX (later namedAirbus A380), thelargest civil aircraft ever built. The deal consisted of fiveAirbus A380-800s and two AirbusA380-800Fs. The deal was confirmed on 4 November 2001, and Emirates announced orders for15 more A380-800s at the same time. Two years later Emirates again placed an order, this timefor 21 A380-800s. In April 2006, Emirates ordered two more A380-800s, and cancelled their twoorders for the freighter variant. In 2007, Emirates ordered 15 A380-800s, bringing the total

number ordered to 58.[47]Emirates justified its order saying that purchasing the 481- to 656-passengerSuperjumbo was to maximize its use of scarce takeoff and landing slots at crowdedairports such as London Heathrow.

In November 2005, the first A380-800 in full Emirates livery was flown to Dubai, where it wasdisplayed at Dubai Airshow2005.[48] On 20 November 2005, Emirates ordered 42Boeing 777s,to help with its expansion. This order came one day after Airbus announced that the A380-800Superjumbo would be delayed by another six months.[49] A third delay was announced on 3October 2006, pushing the initial delivery of the first A380-800 to October 2007.[50] Theannouncement was met with anger by Emirates'President Tim Clark, who threatened to canceltheir Airbus order as it was affecting the airline's expansion plan, saying that "It's very serious.

This will do us serious damage."[51] In total as of April 2008, Airbus paid as much as $110million during 2007 in compensation for the late delivery of the A380-800 to Emirates for thedelays.[52]During the same year, on 1 August, Emirates flew its first A380-800 flight, with 489passengers, from Dubai to New York City's John F. Kennedy International Airport.[53][54]

In February 2009, Emirates raised many issues concerning itsA380.[55][56] Emirates gave a 46-page presentation in Toulouse, informing Airbus officials about heat-damaged power cables,defective engines and numerous malfunctions, many reportedly caused by the two showersinstalled in the aircraft.[57][58][58][59][60]

On 8 June 2010, at the Berlin Air Show, Emirates ordered an additional 32 A380s worth

US$11.5 billion. The deal was the biggest single order for the worlds largest passenger aircraft.[61][62]This latest order, added to the 58 A380s previously ordered, brings the total to 90.[63]

Emirates expects all 90 superjumbos to be delivered by 2017. None of the additional 32 jets areintended to replace existing A380s; although Emirates received its first A380 in 2008, it does notexpect to retire these early airframes before 2020.[64]Later in June 2010, Tim Clark, the presidentof Emirates, hinted at further orders for A380s.[65]

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Emirates aims to operate over 120 Airbus A380s when new airport space is available. The targetimplies a future Emirates order for 30 of the world's largest airliner, worth US$10 billion at listprices, at an unspecified date. If the airline went ahead with its growth plans it would have anA380 fleet worth over US$40 billion.[66][67]

Emirates A380-800taxiing at Dubai International Airport

The airline now uses theirAirbus A380-800s on flights to Auckland(via Sydney),[68]Bangkok,[69]

Beijing-Capital, Hong Kong (direct[70]and via Bangkok[70]), Jeddah,[71]London Heathrow,Manchester, New York City-JFK, Paris,[72][73]Seoul/Incheon,Sydney and Toronto. The Dubai toJeddah route currently is the shortest route flown by the Airbus A380 taking approximately 3hours, following the introduction and withdrawal of the London to Paris services by Air Franceover summer 2010.

The airline also flew theirAirbus A380-800on a one time flight to the following destinations:

San Francisco on August 4, 2008, for a promotional tour. Birmingham on September 9, 2009, to open the new 'International Pier' and to celebrate

the airport's 70th anniversary. Delhi on July 15, 2010, to open the new terminal. Milan-Malpensa on July, 29, 2010, to launch the new AC Milan kit, and unveil Emirates

as shirt sponsor. Kuwait on February 26, 2011, in honor of Kuwait's 50th National Day.[74]

The airline has also expressed interest in starting A380 flights to Melbourne viaSingapore.[75]

The airline is also looking at adding its second regional A380 route in the next coming year also.The most likely to be served by of these will be Birmingham, Dsseldorf or Houston.

Terminal 3

Main article: Dubai International Airport#Terminal 3

External videos

A promotional video used by Emirates on Terminal 3

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Dubai International Airport's Terminal 3 was built exclusively for the use of Emirates at a cost of$4.5 billion and officially opened 14 October 2008. Terminal 3 is thelargest building in theworld by floor space, with over 1,500,000 m2 (370 acres) of space. The Terminal has annualcapacity of 27 million passengers, and with the expansion of Concourse 3, will have an annualcapacity of 43 million passengers by 2011, once concourse 3 is complete. [76] The new concourse

3 will be exclusively for the A380- 800.[77][78]

[79]

[edit] Corporate management

Emirates Boeing 777-300ER (A6-EML) landing at Glasgow International Airport

The airline is a subsidiary ofThe Emirates Group, which itself is a subsidiary of the Dubaigovernment's investment company, Investment Corporation of Dubai.[80][81][82]The airline hasrecorded a profit every year, except the second, and growth has never fallen below 20% a year.In its first 11 years, it doubled in size every 3.5 years, and has every four years since.[83]

In 2010 Emirates paid dividends worth AED956 million (US$260 million) in 2010, compared toAED2.9 billion (US$793 million) in 2009.[84] The government has received Dhs7.1 billion from

Emirates since dividends started being paid in 1999 for having provided an initial start-up capitalof US$10 million and an additional investmentof about US$80 million at the time of the airline'sinception,[85]the Dubai government is the sole owner of the company. However, it does not putany new money into it, nor does it interfere with running the airline.[83]

Structure and employment

Main article: Emirates subsidiaries

Emirates has diversified into related industries and sectors, including airport services,engineering, hospitality services, catering, and tour operatoroperations. Emirates has seven

subsidiaries and its parent company has more than 50.[86][87]

Emirates employed a total of 36,652 staff at the end of the fiscal year on 31 March 2010.[88] Itsparent company, The Emirates Group, employed a total of 49,950 employees of which 10,785were cabin crew, 2,237 were flight deck crew, 1,904 were in engineering, and 9,084 were listedas other.[89]

Financial and operational performance

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In the financial year 200910 reached passenger numbers reached 27.4 million,[88] up from 22.7million reported in 200809 representing an increase of 20.1% over the previous year. Cargocarried in 200910 also improved, by 12.2% to 1,580,000 tonnes (200809: 1,408,000 tonnes).[90] The airline's profits for the 2009/10 fiscal year rose by more than fourfold to AED 3,538million ($964 million) up by AED 2,852 million (200809: AED 686 million) on the back of

cost cutting and a nearly 21 percent rise in passengers.[91]

Its parent company saw profit up 248%for to $1.1 billion for the year to March 31 compared with a $406m profit for the previous year.[92][93][94] The airline claims it pays market rates for its fuel, contrary to common belief, however ithas a highly successful fuel-price-hedging program.[95]

The airline was the seventh-largestairline in the world in terms of international passengerscarried,[14] and the largest [15] in the world in terms of scheduled international passenger-kilometers flown. It is also the seventh-largest in terms of scheduled freight tonne-kilometresflown (sixth in scheduled international freight tonne-kilometres flown).[96

Emirates Financial and Operational Performance[D][97]

Year

Ended

Passengers

Flown

(thousand)

Cargo carried

(thousand)

Turnover

(AEDm)

Expenditure

(AEDm)

Net

Profit(+)/Loss(-)

(AEDm)

31 March1997

3,114.3 159.4 1,198.7 1,097.1 (+)101.623

31 March1998

3,683.4 200.1 4,089.1 3,826.7 (+)262.413

31 March1999

4,252.7 214.2 4,442.9 4,130.2 (+)312.959

31 March2000

4,775.4 269.9 5,113.8 4,812.9 (+)300.900

31 March2001

5,718.8 335.2 6,417.3 5,970.7 (+)421.825

31 March2002

6,765.1 400.6 7,274.6 6,783.7 (+)468.231

31 March2003

8,502.8 525.2 9,709.7 8,749.6 (+)906.747

31 March

2004 10,441.3 659.8 13,286.3 11,602.1 (+)1,573.511

31 March2005

12,528.7 838.4 18,130.9 15,628.3 (+)2,407.385

31 March2006

14,497.5 1 ,018.5 23,050.9 20,489.6 (+)2,474.999

31 March 17,544.1 1,155.9 29,839.6 26,675.9 (+)3,096.416

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2007

31 March2008

21,229.2 1,282.1 40,196.6 35,121.7 (+)5,020.424

31 March

2009 22,730.9 1,408.3 43,266.3 43,143.4 (+)981.676

31 March2010

27,454.5 1,580.6 43,455.8 39,890.4 (+)3,538.000

[edit] Branding

The calligraphy of the logo in Arabic on the engines

External videos

A promotional video launched in 2008, to promote the

airline's new First ClassAirbus A380-800 product

From 2004, the airline changed its slogan to Fly Emirates. Keep DiscoveringIn 2008, Emirateslaunched a slogan mainly revolving around their route network of 100 destinations in 59+countries across six continents Fly Emirates. Keep Discoveringand Fly Emirates. To over SixContinents.[98] Most recently Emirates launched a campaign to promote Dubai as a destinationusing the slogan Fly Emirates. Meet Dubai.

Other slogans used in the past by the airline include:

Emirates. The Finest in the Sky Be Good to yourself. Fly Emirates When was the last time you did something for the first time. Fly Emirates. Fly Emirates. Keep Discovering

Emirates introduced a new design in August 2008 for its 16,000 uniformed staff, designed bySimon Jersey plc. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts,more fitted blouses and the return of red leather shoes and handbags. For the onboard uniform,

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male and female cabin crew wear service waistcoats in place of the previously worn servicejackets and tabards. The male flight attendants wear a chocolate brown suit, featuring pinstripes,with a cream shirt and a caramel, honey and red tie. Both male and female Pursers wear thischocolate brown color, but with no red featured.[99]

Since its formation in 1985, though to a limited extent until all aircraft were repainted, Emiratesaeroplanes carried a section of theUnited Arab Emirates flag on the tail fins, a calligraphy of thelogo in Arabic on the engines and the "Emirates" logo on the fuselage both in Arabic andEnglish. The colour scheme used since 1985 was changed in November 1999 to the one still inuse today. This change saw the modification of logotype, the enlargement and move of theEnglish logo (the Arabic remaining smaller) towards the front of the aircraft and a different,flowing flag on the tailfin.[100] Some newer aircraft such as the Airbus A380-800, have theEmirates logo painted on the belly of the aircraft. Emirates aircraft also have the FIFA WorldCup logo on them, as Emirates is the official airline sponsor. [101]

[edit] Marketing and sponsorships

Emirates is a sponsor of sports clubs and events, both at its home base and in its overseasmarkets. It sponsors the annual Dubai Shopping Festival, the Dubai Summer Surprises and theWest Australian Symphony Orchestraas well as theMelbourne Symphony Orchestra.[102] As ofApril 2009, Emirates spends 2.7% of its of its total budget on Marketing and Communications.[103] For Emirates, marketing expenses account for a far greater share of its total costs than formost of its competitors.[citation needed] In the English-speaking world the sponsorship always carriesthe words "Fly Emirates".

Emirates sponsors Arsenal F.C. and their 60,000 seaterEmirates Stadium, along withAC Milan,Olympiacos CFP,Hamburger SV,Paris Saint-Germain FC, Asian Football Confederation

(AFC), Emirates Cup and the Collingwood Football Club, as well having sponsored Chelsea F.C.from 200105. As of 2009, they also sponsor the Scottish Junior Cupknown now forsponsorship reasons as the Emirates Junior Cup, which is the top prize in Scottish Juniorfootball (as opposed to the senior football Scottish Cup). Since November2010, they sponsoralso the Moroccan Football Club Raja Club Athletic.

Emirates also funds many events in rugby. They co-funded construction ofThe Sevens, astadium in Dubai purpose-built for the 2009 Rugby World Cup Sevens, with the Dubaigovernment.[104] They also will sponsor the Rugby World Cup 2011, IRB Referees and MatchOfficials, four of the eight events in the IRB Sevens World Series, International Sevens Teams(specifically Englandand Samoa), and the Western Force. Most recently, Emirates signed a

sponsorship deal with USA Rugby that will make the airline the shirt sponsor of the country'sMens, Women's, and Sevens teams through 2016.[105]

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The Emirates Stadiumin London

Arsenalis sponsored by Emirates

Melbourne Cup is a major horse-racing event, sponsored by Emirates

In cricket, Emirates sponsors Cricket Australia,[106] Lord's Taverners,[107] and Pro ArchTournament.[108] Their branding also features on International CricketUmpires shirts.[109]

Emirates has also become an official partner of the International Cricket Council until 2015. Thisdeal gives emirates association with all major ICC tournaments, including the 2011 and 2015ICC Cricket World Cups, ICC Champions Trophy and ICC World Twenty20.[110] They are alsothe major sponsor of the Kings Xi Punjab team ofIndian Premier League, the largest domestic

Cricket tournament in the world. Emirates are the Twenty20 shirt sponsor ofDurham CountyCricket Club and hold the naming rights to the Chester-le-Street Riverside Ground now knownas Emirates Durham International Cricket Ground.

In Power Boat Racing they sponsor the UIM Class 1 World Powerboat Championship.[111]

Emirates are also a major sponsor ofEmirates Team New Zealand, a New Zealand basedYachting syndicate that has enjoyed success in the America's Cup.[112]

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In horse racing they sponsor the National Thoroughbred Racing Association (NTRA).[113] Inraces, Emirates sponsor the Dubai World Cup,Melbourne Cup, Champion Stakes, Newmarket,Yorkshire Cup, York, and The Singapore Derby.[114] They sponsor the Godolphin stables, and theAustralian Jockey Club.[115][116] Emirates also sponsor the Dubai International Racing Carnival,Melbourne Cup Carnival, and the Australian Jockey Clubs Autumn and Spring Carnival.[117]

In tennis the airline sponsors theDubai Tennis Championships,[118]and the Canadian Open tennischampionships held in Montreal andToronto. Emirates also sponsor the Dubai Grand Racing. [119]

In golf, they sponsor 12 events, including the Dubai Desert Classic,Dubai Ladies Masters,Malaysian Open, Hong Kong Open,BMW International Open,Austrian Open, Volvo Masters ofAsia, Hero Honda Open, Australian PGA Championships, Africa Open,Volvo China Open, andthe HSBC Champions.[120]

Destinations

Wikinews has related news: Auckland International Airport may become a hub forEmirates Airline

Boeing 777-300ERtouching down at Perth International AirportMain article: Emirates destinations

Emirates operates over 2,300 flights every week across its network of 103 destinations in 65countries on six continents from its hub in Dubai. [121] Several new destinations are added eachyear.

[edit] Alliance

Emirates is currently not a member of any of the three global airline alliances Oneworld,SkyTeam andStar Alliance. In 2000, however, the carrierbriefly considered joining the latter,[122] but opted to remain independent of the three alliances. The reason for this was later revealedby senior vice-presidentof the airline's commercial operations worldwide that, "Your ability toreact in the marketplace is hindered because you need a consensus from your alliancepartners."[123]

[edit] Codeshare agreements

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