emiratization one approach. emiratization formal education is the foundation, now... it is time to...

Emiratization

One Approach

EmiratizationFormal education is the foundation,

Now . . .it is time to apply this education!

“If you can’t do it, you don’t know it.”

2Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

EmiratizationNOW is the time . . .

for Emirati College and University graduates to create and operate

consistently successfulsmall businesses that nurture, challenge,

and support their dreams


OneSuggestion

Business “Soft Skills”Training Centers

owned and operated byyoung Emirati women



Project Proposal

To conduct a 16 week Training Center Skills program to prepare 8 to 10 young Emirati women to set up and operate a Business “Soft Skills” Training Company.

To oversee, with an Emirati female assistant, the operation of that Center for the 8 months following the training program.


Why a project to create a Business “Soft Skills” Training Center?

By creating their own Training Center,our young entrepreneurs will bring

a passion and a focus to the program.

They will be totally engagedin the birth of their business.

Their success will be determinedby the center’s success!



Key Requirement:To hire a mature, enthusiastic, Arabic/English speaking, educated Emirati woman to be Training and Management Assistant to the Program Director.

Interview and select candidates

Provide Arabic translation during the program

Supervise the Center’s operation for one year



Important features of the program:1. Very careful selection of participants (with ongoing

family contact).

2. Constant and continuous practice.

3. Weekly “public” presentations or workshops for family, friends, and potential customers.

4. Entrepreneur visits and presentations.



Important features of the program

5. A small group of 8 to 10 participants to allow for personal coaching.

6. Interviews with parents and/or spouse to explain the program.

7. Participant in-program interviews with family, friends, business associates and potential customers in the training workshops.



Important features of the program8. Ongoing training skills improvement, consulting

and new program creation.

9. Very little publicity for this first program.

10. Director will work with exceptional program graduates to become instructors.

11. If successful, additional programs will be offered.



Program topics: (for details, please see pages 20 to 30)

1. Presentation Skills – Head and Heart

2. Training Methods for exceptional learning

3. Marketing the Center

4. Sales Skills to “sell” the workshops

5. Entrepreneurship – from “idea” to “ Our Center”

6. Organizing the Center

7. Operating the Center

8. Managing the Center11Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence


Director: Tom Pattillo has resided in the UAE for over three

years, and has observed, read about, and researched the challenge of Emiratization.

12

has real life experience. His company, Catalyst Consulting Limited (1985 - 1999) worked with over 20,000 individuals and hundreds of companies throughout Canada, the USA, and Bermuda.

Tom PattilloBA, MBA

Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence


Tom Pattillo (continued)

taught University level business courses for 8 years in Canada

primary profession is Business Soft Skills Trainer.

recommendations (following) confirm that young Emirati men and women enjoy and benefit from Tom’s teaching methods.



Tom Pattillo References “Tom has been actively engaged in conducting Presentation Skills, Business Etiquette and Multicultural Awareness Workshops for our young aspiring national trainees. We thank Tom for his contribution and recommend him for any future programs especially for training and grooming young Emiratis who are entering the professional field.”

Shekar SawantHead Learning & Development

Emirates National Bank of DubaiApril 21, 2009

(Tom) “ . . . you are a very fine trainer, plus your dedication and attitude towards Emiratization in UAE is unsurpassed amongst the expatriate population here. If you there is anything else I can do for you towards your project, I would be most happy to oblige.”

Ayadh FarooqHead of National Development

10 December 200914Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence


Request:• I would like to work with an organization

(public or private) to implement this project.

• Please contact me at:• [email protected]

A UAE based friend will contact you directly as appropriate.



mailto:[email protected]

Program Details



Training Center SkillsPresentation Skills – Head & Heart1. Developing knowledge, skills, attitude and confidence

2. Practicing concepts vital to balance of course

3. Weekly “live” presentation

4. Mastering the Communication Process

5. Building effective PowerPoint presentations

6. Establishing and maintaining control

7. Always creating engagement

8. Creating interactive presentations

9. Using “your” talent effectively


Training Center SkillsTraining Methods for exceptional learning1. Mastering a variety of training processes

2. Creating coaching intensity

3. Perfecting the sample workshop

4. Creating a workshop based on our expertise

5. Practicing workshop skills: free workshops

6. Constantly engaging your participants

7. Walking the talk: living the principles18Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center SkillsMarketing the Center1. Profiling our best customers

2. Creating a marketing plan

3. Insuring effective research

4. Creating customer surveys

5. Conducting focus group activities

6. Building “marketing kits” for sales team

7. Effectively using social media

8. Finding and leading our “tribe”


Training Center SkillsSales Skills to “sell” the Workshops1. Mastering one-on-one selling skills

2. Building client relationships

3. Focusing on consultative selling

4. Using prospect triangulation

5. Making your own marketing tool kit

6. Understanding our strengths

7. Demonstrating selling skills to outside audiences


Training Center SkillsEntrepreneurship1. Focusing on the process of success

2. Translating ideas into actions

3. Finding mentors

4. Creating the Advisory Board

5. Becoming aware of the E-Myth

6. Gaining insight and advice from entrepreneurs

7. Making plans and presentations based on “ideas and actions”


Training Center SkillsOrganizing the Center1. Using the SWOT analysis to formulate and focus

objectives, strategy and tactics

2. Finding, developing, and managing trainers

3. “Creating” sales professionals

4. Building the management process and team

5. Planning for training facilities

6. Shaping Business processes

7. Coordinating Community Relations


Training Center SkillsOrganizing the Center (continued)

8. Utilizing banking advice and raising capital

9. Licenses, government regulations

10.Establishing computer systems

11.Forming an advisory group

12.Planning the first 100 days of operation

13.Arranging opening ceremonies

14.Creating a Publicity Plan


Training Center SkillsOperating the Center1. Planning and living day-to-day activities

2. Knowing what we must accomplish: yearly, monthly, weekly, and daily

3. Setting security standards

4. Establishing Opening and Closing times

5. Preparing and “living” accounting activities

6. Overseeing customer service: day care, cafeteria, complaints, problems, and perception


Training Center SkillsManaging the Center1. Understanding and applying:

1. Planning

2. Organizing

3. Leading

4. Controlling

2. Being efficient and effective

3. Setting and meeting objectives


Training Center SkillsManaging the Center (continued)

4. Developing employees

5. Maximizing information technology benefits

6. Course Development

7. Business


Potential Program Components and Time Line Preparation Program Tom E. A. Girlshours days hours days

Sponsor Approval (time, fees, expenses, location) 18 3 7,500Select Training and Management Assistant 30 5 12,500Program Promotion 18 3 7,500 7500Participant Selection: Interviews with family as appropriate 24 4 10,000 10,0001. Presentation Skills – Head and Heart 42 7 17,500 17,5002. Training Methods for exceptional learning 72 12 30,000 30,0003. Marketing the Center 36 6 15,000 15,0004. Sales Skills to “sell” the workshops 30 5 12,500 12,5005. Entrepreneurship – from “idea” to “ Our Center” 36 6 15,000 15,0006. Organizing the Center 42 7 17,500 17,5007. Operating the Center 30 5 12,500 12,5008. Managing the Center 30 5 12,500 12,500Move to and set up Training Center 24 4 10,000 10,000Evaluating Progress: Throughout the Program 12 2 5,000 5,000Opening Celebration: Prepare and Conduct 24 4 10,000 10,000

Total 90 15 390 65Weeks 3 13



emiratization one approach. emiratization formal education is the foundation, now... it is time to...

Documents

training program

confidence slide

training workshops

program interviews

program director

business associates

personal coaching

approach slide