emmi jouslehto - arilyn - mindtrek 2016

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WELCOME TO THE WORLD OF

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Page 1: Emmi Jouslehto - Arilyn - Mindtrek 2016

WELCOME TO THE WORLD OF

Page 2: Emmi Jouslehto - Arilyn - Mindtrek 2016

We support interactive storytelling

Robust North is a Finnish

tech startup. Arilyn is an AR/VR platform

Our key focus areas are marketing, media & entertainment

We aim to offer most versatile set of features

Both app & back-end!

Page 3: Emmi Jouslehto - Arilyn - Mindtrek 2016

Consuming has changed ...

Page 4: Emmi Jouslehto - Arilyn - Mindtrek 2016

We have entered into the experience economy

Page 5: Emmi Jouslehto - Arilyn - Mindtrek 2016

People see themselves more as active brand followers than

traditional consumers

Page 6: Emmi Jouslehto - Arilyn - Mindtrek 2016

There is a clear demand for advanced technologies that enable us the meet the modern consumer in interactive and immersive ways.

Page 7: Emmi Jouslehto - Arilyn - Mindtrek 2016

ARILYN OFFERS UNIQUE TOOLSET TO GAMIFY MARKETING

● 360 experience and UI (also see-through)

● Location support● Internet of Things support● Offline support● VR glasses support● Interactive tools● Social Media sharing● Multiple content mix● Real time updates● “Collect them all” feature● Multi-user experience

All available today.

Screencapture from Arilyn

Page 8: Emmi Jouslehto - Arilyn - Mindtrek 2016

CASE LINNANMÄKI AMUSEMENT PARK

Outdoor ad campaign to promote horror theme week “IikWeek”

Outdoor posters in over 300 bus & tram stops.

Also ads in bus seats and Metro magazine.

Voted as the most innovative outdoor ad campaign in Finland in August 2016 by JCDecaux.

Page 9: Emmi Jouslehto - Arilyn - Mindtrek 2016

CASE KIASMA

Part of an exhibition in Kiasma museum of contemporary art by

Arman Alizad and Meeri Koutaniemi

Installation comes alive through Arilyn showing info graphics about

refugee flows.

Info graphics made by Helsingin Sanomat

Page 10: Emmi Jouslehto - Arilyn - Mindtrek 2016

CASE UNION STATION, WASHINGTON DC

Augmented Reality experience to celebrate the

renowation of the iconic main hall in Union Station by

the Premiere Tourist and Landmark Association..

Union Station is the second largest railway station in

USA by 90 000 daily visitors.

Page 11: Emmi Jouslehto - Arilyn - Mindtrek 2016
Page 12: Emmi Jouslehto - Arilyn - Mindtrek 2016

CONTACT:Emmi Jouslehto CEO & Co-founder+358 44 971 [email protected]

Robust North Ltd.Urho Kekkosen katu 8 B 18Helsinki 00100FINLAND

WWW.ARILYN.FI

Screencapture from Arilyn VR-mode