emotionally intelligent design

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Emotionally Intelligent Design Pamela Pavliscak @paminthelab

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Page 1: Emotionally Intelligent Design

EmotionallyIntelligent

Design

Pamela Pavliscak@paminthelab

Page 2: Emotionally Intelligent Design

Long ago, we started

with one emotion

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Then we were given

one more

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and more

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Really it goes back further

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Our emotional connection with technology is complicated

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We emotionally attach to our devices

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Whether we talkto a voice

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to the barely visible

max braun

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useful

easy

enjoyable

functional

reliable

usable

pleasurable

useful

usable

desirable

So we’ve developed a (mountain) range of ways to

design for emotions

forrester walters von gorp & adams

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Often it looks like this

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or this

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sometimes it turns out like this, or worse

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We move people from sad to happy

again and again

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PHYSICALfood, shelter, water, clothing, sleep

SAFETY AND SECURITYhealth, employment, social stability

LOVE AND BELONGINGintimacy, family, friendship, connection

SELF-ESTEEMconfidence, achievement, respect

SELF-ACTUALIZATIONpurpose, potential,

acceptance, morality

but it feels

too flat

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The role of technology in our lives is bigger

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Design needs to go bigger

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BASICSfunctional, easy to use, reliable

TRUSTprivacy, transparency, control, governance, access

CONNECTIONintimacy, family, friendship, community, participation

IDENTITYconfidence, achievement, respect

MEANINGpurpose, potential,

creativity, challenges

Design for

PLEASURE+ PURPOSE

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social awarenessEmpathy

self social

regu

latio

n

re

cogn

ition

social skillsInfluenceCollaborationConnectionInspiration

self-managementMotivationResilienceTrustworthiness

self-awarenessConfidenceIdentity

What if we take what we know about

emotional intelligence

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1. IDENTIFY2. COLLECT3. COMMUNICATE4. ADAPT

And principles of

affective computing

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ADAPT

Continue to evolve as the emotional

relationship changes

Translate emotion in context to design

without oversimplifying

INTERPRET

Recognize emotional complexity in-the-moment and on

reflection

IDENTIFY

To create

emotionally intelligent design

@paminthelab

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IDENTIFYunderstanding emotional signals

cvdazzle

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EXPLORE

MULTIPLE DIMENSIONS

Thanks Don Norman!

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in-the-moment

How do people feel during the experience?

turbotax

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SELF REPORT

FeelixMoodnotes

Mitra

FACIAL RECOGNITION

AffectivaKairos

Project OxfordEmoVu

VOICE RECOGNITION

Beyond VerbalWithings

PHYSIOLOGICALEEG, ECG, EDA

FeelMoodMetric

iMotions

TEXT/IMAGEANALYSIS

IBM WatsonWolfram Alpha

AlchemySynesketch

Soon we may use

emotion-sensing technology

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moodnotes

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IBM watson

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beyondverbal

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sproutling

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Emotion-sensingmight not be quite ready though

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How will knowing what people feel

change how we design?

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summative

How do people feel overall, after an experience?

happyornot

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Be open to new methods of

emotional research

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CREATIVE

ENGAGED

EMPOWERED

ENTERTAINED

+ 7 MORE

diaries

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Notice the emotion

Why am I having this feeling?

Can I do something about it?

What can I do? When? How? Where?

CBT

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valence

Is the emotion positive or negative?

We are already pretty good at this

rownbakerdesign

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granularity

What are the nuances of the emotion?

pieter desmet

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EMOTIONFear

HappinessSadness

Anger Disgust

COGNITIONConfusion

ConcentrationDoubt

IntrigueConsideration

EMOGNITIONAmusement

SurpriseGuilt

EmpathyAnxiety

FrustrationEmbarrassment

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relationships

What emotions are associated with the primary

felling?

wefeelfine

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love guilt delight

submission curiosity sentimentality

alarm despair shame

disappointment ? outrage

remorse envy pessimism

contempt cynicism morbidness

aggression pride dominance

optimism fatalism anxiety

amazementsurprise

sadness

disgust

anger anticipation

joy

trust

fear

robert plutchik

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delft institute of positive design

Page 47: Emotionally Intelligent Design

intensity

How intensely are the emotions felt?

Technical term is arousal

active

not active

pleasantunpleasant

tensejittery

upset distressed

elatedhappy

excited ebullient

tiredlethargic

placid calm

sadgloomy

serenecontent

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choice

How much choice is involved in the feeling?

Technical term is dominance

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emotions choice intensity

Curious, empowered, guilty.

proud +

-Inspired, compassionate, worried

afraid

Go beyond the binary (happy/sad), recognize

emotional complexity

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INTEPRETmapping emotion to experience

bubelle

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CHOOSE

MOMENTS OF TRUTH

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gorrone engstrom

Page 54: Emotionally Intelligent Design

FOMODistractedDisjointedStoryless

Fragmented

MEANING

Lack of presenceFear of forgetting

StressedAlways behind

Tethered

TIME

ComparativeObligatedDistanced

AntagonisticTogether but Alone

RELATIONSHIPS

Lows distort what we feel to be real

@paminthelab

Page 55: Emotionally Intelligent Design

GratitudeCompassionInspiration

PurposePotential

MEANING

CompetenceMastery

ContinuityCreativityAbilities

SELF

AuthenticVulnerable

IntimateWeak ties

Connection

RELATIONSHIPS

Highsamplify or extend the best in us

@paminthelab

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source

How can design be a source of happiness?

obligatory mailchimp reference

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support

How can technology support happiness?

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nest

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modcloth

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pplkpr

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crystal

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symbol

How will the device, design, or experience become

symbolic of an emotion?

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FOMO

angry

competent

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THINK FEEL

CONTEXT

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PHYSICAL

psychological

physical

ideological

social

Consider the

emotional context

patrick jordan

Page 68: Emotionally Intelligent Design

machine intelligencedevices, algorithms, bots

social intelligencefamily, friends, neighborhoodscommunities,

social networks

cultural intelligencenorms, beliefs,

values, customs, possessions

system designgovernment, policies,

environment

humanfeelings, thoughts,

words, actions

@paminthelab

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ADAPTgrowing and changing with emotion

jibo

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RECONSIDER

THE JOURNEY

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short-term

How can we support a one-time or short-term

relationship with respect?

How can we move beyond just sad to happy?

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long-term

How can we evolve with the technology, emotionally

and otherwise?

anticipation

evolveexpress

reflect

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I DO

I THINK

I SAY

I FEEL

I SENSE (see, hear, touch)

I WANT

short-termINTERACTING

I ASPIRE

I HOPE

I CARE

I REMEMBER

I VALUE

I APPRECIATE

I AM(human)

long-viewBECOMING

I AM(user)

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cicret

hybrid self

human being becomingalgorithmic selfextended intelligenceinteracting user

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values-based

How can we design for long-term value and human

well-being?

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PERSONALCreativity

VarietyAutonomy

CompetenceMotivation

PerseveranceResponsibility

CourageConnectionBelongingGratitudeHumility

GenerosityLearning

Self-AwarenessGrowth

COLLECTIVETransparency

TrustRespectPrivacySecurity

SustainabilityEqualitySharing

ContinuityUnity

AltruismCompassionForgivenessMentoring

Loyalty

Go beyond marketplace metrics, choose measures for

personal and collective well-being

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PRACTICE GRATITUDE

EMBRACE INTENSITY

• What memories are already present?

• How can we foster recall?

CONJURE MEMORIES

SAVOR

• Where are the spaces for people in the story?

• How can people be creative collaborators?

INVITE PARTICIPATION

INVOLVE SENSES

• Is there a place for gratitude in the experience?

• How can we cultivate it?

• What are the most intense moments, positive or negative?

• How can we participate in these moments, if it’s appropriate?

• Where can we build in moments to pause or reflect?

• What other ways could we encourage savoring?

• How can we enrich the experience with all the senses?

• What senses could be evoked?

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moodwings

Together we can create a future of

emotionally intelligent design

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Pamela [email protected]