emotive analytics – confidential - 2015 1 ie pro ™ the following is a brief example of an ie pro...

Emotive Analytics – Confidential - 20151

IE PRO™

The following is a brief example of an IE Pro survey. It is one example of a respondent survey experience as they complete the implicit and explicit “trials” of an IE Pro survey. The demo

begins with the set up and instructions for the survey…


Because companies often use “artistic” designs in

marketing their products, we’d like you to evaluate

some artistic designs.


To do this we’re going to show you a series of artistic designs like the one below and

have you indicate what they convey.


You’ll do this by selecting the word on the screen that best fits what you think the

artistic design conveys. In this example, you would select either POSITIVE or NEGATIVE.

POSITIVE NEGATIVE


In addition to POSITIVE or NEGATIVE, we’ll also be asking you to select from among a larger,

more specific set of words depending on if you selected POSITIVE or NEGATIVE first.


For instance, if you select POSITIVE first, you may be asked to select which word best fits what the artistic

design conveys from among these words.


Also, you’ll notice that there may be images behind the artistic designs (like the fishing lure below). They’ll be there

to potentially distract you from evaluating the artistic designs because in real life you may be distracted, too.


We want to see how well you can focus on the artistic designs and not be influenced by

potential distractions. So it’s important that you focus on the artistic designs and not be

influenced by what’s behind them.


Furthermore … and this is very important … we ask that you respond as quickly as possible for

two reasons. First, we want your first impressions. Second, if you take a long time to

respond, this part of your survey will take a long time to complete.


Lastly, the artistic designs have been shown to convey a variety of characteristics, both positive and negative. Given this, we expect that you’ll be selecting a variety of positive and negative

words, but in no particular order.


To see how this will work, you’ll now have three practice trials. Again…

• Focus on and answer only about the artistic designs.

• Ignore and don’t be influenced by what’s behind them.

• Respond as quickly as you can.

Click >> when you’re ready to begin.


Note to Demo Viewer (not respondent):When you advance to the next slide, the priming for the implicit trials will move automatically. Advance the demo when

movement stops. Example attribute selections are indicated in red; that is, assume that a

respondent is selecting the attributes in red. Once you advance, let the next trial play out

automatically and don’t advance on your own until the slides stop moving.


POSITIVE NEGATIVE


InnovativeHelpful

Admired

TrustworthyCompetentBusinesslike


POSITIVE NEGATIVE


ObsoleteUnfriendly

Rigid

DishonestIrresponsibleIncompetent


POSITIVE NEGATIVE


ObsoleteUnfriendly

Rigid



Now that you see how this will work, you’re ready for your real trials. Overall, you’ll be

completing X groups of X trials each. You’ll have a brief rest period between each group of trials.


Remember…




Click >> when you’re ready to begin.


Note to Demo Viewer (not respondent):When you advance to the next slide, the priming for the implicit trials will move automatically. Advance the demo when

movement stops. Example attribute selections are indicated in red; that is, assume that a

respondent is selecting the attributes in red. Once you advance, let the next trial play out

automatically and don’t advance on your own until the slides stop moving.


POSITIVE NEGATIVE


InnovativeHelpful

Admired



POSITIVE NEGATIVE


InnovativeHelpful

Admired



Note to Demo Viewer (not respondent):We have not included all of the implicit trials

that may be involved in an actual study. Please advance now to the next slide.


You’ve now completed your 1st of x groups of trials. Take a few seconds (maybe 5-10) and rest before continuing. When you’re ready to continue, remember…




Click >> when you’re ready to continue.


POSITIVE NEGATIVE


ObsoleteUnfriendly

Rigid



POSITIVE NEGATIVE


ObsoleteUnfriendly

Rigid



POSITIVE NEGATIVE


InnovativeHelpful

Admired



Note to Demo Viewer (not respondent):We have not included all of the implicit trials

that may be involved in an actual study. Please advance now to the next slide, which introduces you to the explicit trials.


You’ve now completed your x groups of trials. To get an accurate read of your answers, we have to ask you a few questions about the images that

were displayed behind the artistic designs.


To do this, we’ll show you these images by themselves. Please answer as you did for the artistic designs, selecting one word that best fits what the image conveys. When you’re ready to continue, click >>.


POSITIVE NEGATIVE


InnovativeHelpful

Admired



POSITIVE NEGATIVE


ObsoleteUnfriendly

Rigid



POSITIVE NEGATIVE


InnovativeHelpful

Admired



POSITIVE NEGATIVE


ObsoleteUnfriendly

Rigid



Note to Demo Viewer (not respondent):Once these explicit trials are complete, the respondent moves to additional questions

within the survey.

emotive analytics – confidential - 2015 1 ie pro ™ the following is a brief example of an ie pro...

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