EMPLOYEE ADVOCACY ON SOCIAL MEDIA

Newsio 19.05.2016

astridhaug.dk @astridhaug

ABOUT ME

astridhaug.dk @astridhaug

Sender-oriented

Network-oriented

Buy our product

Learn about our business

We talk about our passion

How can we help you with your passion?

How can we change the world

together?

VALUE LADDER - ENGAGEMENT

astridhaug.dk @astridhaug

FIND YOUR AUDIENCE

astridhaug.dk @astridhaug

Fans

Friends of fans Your market

3 TRENDS -> EMPLOYEE ADVOCACY

• People vs. brand• Visible leaders• From earned to paid media

astridhaug.dk @astridhaug

WHERE DO EMPLOYEES SHARE?

astridhaug.dk @astridhaug

http://www.altimetergroup.com/pdf/reports/Social-Media-Employee-Advocacy-Altimeter.pdf

WHY EMPLOYEES SHARE

astridhaug.dk @astridhaug

LEADERS LEAD THE WAY

astridhaug.dk @astridhaug

MOTIVATION -> RANKING

astridhaug.dk @astridhaug

WHAT DO WE SHARE?

astridhaug.dk @astridhaug

CHALLENGES: CONTENT & MOTIVATION

astridhaug.dk @astridhaug

• Photos

• Infographics

• Video

• Headlines

• Personality - storytelling - emotions

astridhaug.dk @astridhaug

WHAT CONTENT WORKS?

LEARN FROM THE BEST - BLOG

astridhaug.dk @astridhaug

LEARN FROM THE BEST

astridhaug.dk @astridhaug

IN SUM -> WHAT’S THE VALUE?

astridhaug.dk @astridhaug

&Strategy - vision

Recruitment

Motivation - recognition

Digital and social skills

InternalBranding

Sales

Thought leadership

Personal branding

External

astridhaug.dk @astridhaug #sigdukanlimig

THANKS - QUESTIONS?

astridhaug.dk Twitter: @astridhaug

LinkedIn:/in/astridhaug

astridhaug.dk @astridhaug