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“People don’t leave jobs, they leave managers.”

-Marcus Buckingham, First Break All The Rules

Managing

MANAGER

In a CPA firm the title “Manager” is very misleading!

• Who is here because of you?

• How are they doing?

• What’s the plan for them in

the year ahead?

Partners Are Being Held Accountable For Employee

Engagement

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“Managers must, above all else, have the skills of being net creatorsof energy, passion, drive, and enthusiasm in other people.”

– David Maister

Think about a baseball team…..

Have you ever lost an employee because of a Manager/Partner?

1.Yes

2.No

3.Not Sure

Polling Question

12

Engage Your People In…

Marketing & Practice Growth

What picture comes to mind

when your peoplethink about

selling?

Marketing – It’s a Mix of Old & NewEducate & Include Your People – It’s Not Just A

Partner Game!

NetworkingPipelinesAdvertisingDirect MailWebsiteSocial MediaSeminars/WebinarsMarketing Reports

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Marketing = Moving From Old to New...

PUSH TO PULL

“The times they are a-changin’”

--Bob Dylan

People

People Have DRAMATICALLYchanged how they live and work

THEN NOWFOCUS Pension Purpose

NEED Good Boss Great Colleagues

HOURS 9-5 Whenever

WORKPLACE Office Wherever

TENURE Whole Career Whatever

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Per the Catalyst (2013)

• 61% of all accountants and auditors

• 50% of all accounting new hires

• 40% of all CPAs

• 21% of all partners in firms

• 8.7% Fortune 500 CFOsPer Rosenberg Survey

• 15% of all partners in firms

• 25 Top Chicago Firms – 4%Big Four Firms

• 18% of equity partners

Top Talent = Women!

Thriving in Times of Change

“The pipeline that supplies the educated workforce is chock-full of women at the entry level, but by the time that same pipeline is filling leadership positions, it is overwhelmingly stocked with men.”

- - Sheryl Sandberg

Strategies for Keeping Young Women in the Pipeline

• Equip them with business and career development skills from the start, ensure they have a variety of paths to success and understand these paths

• Rotate them into positions where they can meet and learn from those just a few steps ahead, provide tracks to leadership via targeted initiatives until a critical mass of women are represented at all levels of leadership

• Transparency in pay equity and advancement of women in the company

• Ensure influential leaders form sponsorship relationships with female talent; everyone learns from this

• Ensure access to role models who take diverse approaches to career, business development and leadership

Women in Accounting

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The New Normal – It’s NOT Just Women

Mom & Dad negotiate responsibilities

This is not just a woman’s story

Families need flexibility

The Changing Face of Business and Accounting• By 2042 Minorities will be the Majority

• By 2050, it is forecasted that 29% of the population will be Hispanic and 9% will be Asian. By 2015, 26% of the U.S. buying power will be non-Caucasian

• Gay and lesbian consumers will represent a 6.4% market share, or $835 billion

• In the accounting profession, hiring of minority graduates increased from 17 percent in 2001 to 25 percent in 2010, only six percent of firm partners are ethnically diverse.

• The AICPA’s “2013 Trends in the Supply of Accounting graduates and the Demand for Public Accounting Recruits showed that ethnic diversity in accounting graduates is trending at 30% for minorities.

The Changing Face of Business and Accounting

•Increasing the inclusiveness of your firm’s culture is essential in attracting, retaining and advancing the talent that represents the future face of accounting.

•Until the firm’s culture fully supports the engagement and development of all top talent the firm’s sustainability is at risk.

•Is your firm strategically preparing for the changing nature of the marketplace and workforce?

•Are new market slipping away from you today as a result of a lack of awareness about the changing face of business and accounting?

•Diversity and Inclusiveness is a major element of employee engagement.

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The Challenges…Public Accounting

PCPS Survey:

81% of firms said they had no documented

succession plan

EMPLOYEE ENGAGEMENT SOLVES THE

BIG Dark Cloud ISSUE:

Succession

• Productivity

• Retention

• Customer Satisfaction

Benefits Of Engagement

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How many female equity partners in your firm?

1. Over 15

2. 10 to 14

3. 5 to 9

4. Less than 5

5. None

Polling Question

EmployeeEngagement

Is Simply: Proactively & Effectively Managing Your Firm!

MBWA 8:

What do you think?How can I help?

Change your company with 8 words

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“The team with the best players wins.”

- - Jack Welch

“Intelligent people can always come up with intelligent reasons … to do nothing.” —Scott Simon

In closing, don’t wait to ENGAGE your PEOPLE.

MaryBennett

RitaKeller

MLBennett Consulting

mbennett@mlbennettconsulting.com

Phone: 838 447 0269

www.mlbennettconsulting.com

President, Keller Advisors, LLC Co-Founder, SurveyCPA, LLC

rkeller@ritakeller.com

Phone: 937 608 0202

www.ritakeller.com/blog