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All Content Company Confidential ©2013 Dynamic Signal Creating Brand Advocates via Employee Engagement With Jim Larrison Co-Founder & GM Dynamic Signal

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All Content Company Confidential ©2013 Dynamic Signal

Creating Brand Advocates via

Employee Engagement

With Jim Larrison Co-Founder & GM

Dynamic Signal

All Content Company Confidential ©2013 Dynamic Signal

About Dynamic Signal

Dynamic Signal is a social software company that helps brands connect

with and manage their relationships with influencers, customers and

employees to turn them into social marketers on behalf of the brand

• Founded in 2010

• 50 people based in San Francisco, NY, LA

• $24m funding: Venrock, Time Warner, Trinity, Cox

All Content Company Confidential ©2013 Dynamic Signal

All Content Company Confidential ©2013 Dynamic Signal

Fans

Advocates

Passionate Voices

Influencers

All Content Company Confidential ©2013 Dynamic Signal

So Many Tools….

All Content Company Confidential ©2013 Dynamic Signal

Quality

All Content Company Confidential ©2013 Dynamic Signal

Participation

All Content Company Confidential ©2013 Dynamic Signal

Incentives & Prizes

All Content Company Confidential ©2013 Dynamic Signal

Legal Disclosures

All Content Company Confidential ©2013 Dynamic Signal

Incentives

All Content Company Confidential ©2013 Dynamic Signal Just Add Water….

All Content Company Confidential ©2013 Dynamic Signal

Why Engage

Employees?

Knowledge Base

Enjoy Sharing

Recognition

Team Building

Gamification

Job Satisfaction

Low Risk

Participation

All Content Company Confidential ©2013 Dynamic Signal

Good News…

Employees Like

talking about their

job and company

Bad News…

What?

Who?

When?

How Much?

Where?

All Content Company Confidential ©2013 Dynamic Signal

• Send out emails

• Random lists

• Measurement?

• Rely on PR firm

All Content Company Confidential ©2013 Dynamic Signal

Tap into earned media power of…

Employees

Investors/ Advisors

Partners Franchises

All Content Company Confidential ©2013 Dynamic Signal

How It Works

All Content Company Confidential ©2013 Dynamic Signal

Employee View

All Content Company Confidential ©2013 Dynamic Signal

Community Email Invitation

All Content Company Confidential ©2013 Dynamic Signal

Claim Your Account

All Content Company Confidential ©2013 Dynamic Signal

Register Social Channels

All Content Company Confidential ©2013 Dynamic Signal

Explore Your Community

All Content Company Confidential ©2013 Dynamic Signal

Share Content

All Content Company Confidential ©2013 Dynamic Signal

Management Dashboard

All Content Company Confidential ©2013 Dynamic Signal

Community Settings

All Content Company Confidential ©2013 Dynamic Signal

Manage Employees

All Content Company Confidential ©2013 Dynamic Signal

Manage Posts

All Content Company Confidential ©2013 Dynamic Signal

Measure Sharing