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PI 16-11-2009M T ASSINGMENT-M A N D I

EMPLOYEE MOTIVATION IN AN ORGANIZATIONGOBIND

ON

GARH

PUNJAB

SUBMITTED TO---MS. VANDANA SHARMA

SUBMITTED BY SUHAIL AKHTER MBA-I(B)

Motivation is the activation or energization of goal-oriented behaviour. Motivation may be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behaviour as well. This article refers to human motivation. According to various theories, motivation may be rooted in the basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons such as altruism, morality, or avoiding mortality. MOTIVATIONAL CONCEPT Intrinsic motivation comes from rewards inherent to a task or activity itself - the enjoyment of a puzzle or the love of playing. This form of motivation has been studied by social and educational psychologists since the early 1970s. Research has found that it is usually associated with high educational

MOTIVATION

achievement and enjoyment by students. Intrinsic motivation has been explained by Fritz Heider's attribution theory, Bandura's work on self-efficacy, and Ryan and Deci's cognitive evaluation theory. Students are likely to be intrinsically motivated if they: Extrinsic motivation comes from outside of the performer. Money is the most obvious example, but coercion and threat of punishment are also common extrinsic motivations. In sports, the crowd may cheer on the performer, which may motivate him or her to do well. Trophies are also extrinsic incentives. Competition is in general extrinsic because it encourages the performer to win and beat others, not to enjoy the intrinsic rewards of the activity. Social psychological research has indicated that extrinsic rewards can lead to over justification and a subsequent reduction in intrinsic motivation. In one study demonstrating this effect, children who expected to be (and were) rewarded with a ribbon and a gold star for drawing pictures spent less time playing with the drawing materials in subsequent observations than children who were assigned to an

unexpected reward condition and to children who received no extrinsic reward.

COCA-COLA

INTRODUCTIONCoca-Cola is the most popular and biggestselling soft drink in history, as well as the

best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola bottling Company began franchised

operations in the United States. Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, we can find coca-cola in virtually every part of the world. The CocaCola Company markets more than 2600 beverage products and operates in more than 200 countries. This includes sparkling and still beverages, such as water, juices

and juice drinks, teas, coffees sports drinks and energy drinks. Four of the top five sparkling beverage brands are: Coca-cola, diet coke, Sprite and Fanta. Available in the following flavors: Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

AWARDS: AWARDS: GOlden Peacock National Quality Award 2003 Vijayawada, March 13, 2004: Hindustan Coca-Cola Beverages Private Limited (HCCBPL) announced that its Atmakuru unit in Guntur District, Andhra Pradesh has been awarded the prestigious "Golden Peacock National Quality Award 2003" for excellent

quality standards, high productivity and Community relationships. Golden 2004 Coca-Cola India Division President, Mr. Peacock National Quality Award

Sanjiv Gupta(seen top, extreme right in the photograph) receiving the Golden Peacock National Quality Award 2004 along with the Coca-Cola team at the 15th World congress on Total Quality in Mumbai on January 14, 2005. Government Acknowledges Coca-Colas

Concern for The Disabled Chennai 16th August 2004: Hindustan CocaCola Beverages Pvt. Ltd. has been honoured as the BEST PRIVATE COMPANY in the State by the Government of Tamil Nadu for its contribution to the communities in

providing

employment

opportunities

to

physically challenged people. Patna Unit wins CSR Award 2004-05! Patna Unit has been awarded 'Corporate Social Responsibility Award' for the year 2004 05 by the J.M. Institute of Speech and Hearing, Patna. The award was given to the Patna Unit for the continued support provided towards upliftment of physically challenged children. World Environment Foundation Awards 2005 Golden Peacock Environment Kaladera unit The World Environment Foundation (WEF) awarded the prestigious Golden Peacock Environment Management Award 2005 (GPEMA) to the Coca-Cola bottling plant at Management Award to

Kaladera, near Jaipur, in recognition of its world-class environment practices.

The

Golden

Peacock

Environment

Management Award The GPEMA is designed to encourage and recognize effective implementation system of and environmental management

this achievement has been made possible by the plants adherence to Coca-Colas total quality Quality program system called (TCCQS). The Coca-Cola is all TCCQS

encompassing management system (Total Quality) covering environment management and other business aspects such as safety and loss Prevention (SLP), product quality, packaging quality, process capability improvement and customer satisfaction.

Coca-Cola honoured with 'Best Management Award' Pradesh Hindustan Coca-Cola Beverages Pvt. Ltd. has been honoured of Andhra with the 'BEST for its MANGEMENT AWARD' in the State by the Government Pradesh people's management practices following a review by the State Labour Department. Mr. Y.S. Rajasekhara Reddy, Honourable Chief Minister of Andhra Pradesh will present the award to the company at a simple function in Hyderabad on the occasion of Labour Day, May 1, 2005. Best Organisation Award to Coca-Cola India giving equal opportunity to differently-abled people. The State Government of Uttar Pradesh, under the aegis of Directorate,Handicapped by the Government of Andhra

Welfare

conferred

Hindustan

Coca-Cola

Beverages Pvt. Ltd.,Varanasi with the Best Organisation Award for allowing differentlyabled people to prosper & carve a niche for themselves in the professional world. All India Division COBOs are now ISO 14001 certified All 25 of the India Divisions Companyowned bottling plants have gained the international Environment certificate. The ISO 14001 certificate is the of internationally recognized standard standard ISO 14001 System Management

Environmental Management.

COMPANY PROFILE:

COCA-COLA IN INDIA

Brings back fizz to India: Coca-Cola, the corporation nourishing the global community with the worlds largest selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year hiatus, giving a new thumb up to the Indian soft drink market. In the same year, the Company took over ownership of the nations top soft-drink brand and bottling network. Its no wonder coca-cola brands have assumed an iconic status in the minds of the worlds consumers.

A healthy growth to Indian economy:

Ever

since,

Coca-Cola investments

India to

has build

made and

significant

continually consolidate its business in the country, including new production facilities, waste water treatment plants, distribution systems, and marketing channels. Coca-Cola India is among the countrys top international decade, and investors, further having pledged invested another more than US$ 1 billion in India in the first US$100 million in 2003 for its operations.

A pure commitment to the Indian economy:The Company has shaken up the Indian carbonated drinks market greatly, giving consumers the pleasure of world-class drinks to fill up their hydration, refreshment,

and

nutrition

needs. in

It

has an

also

been

instrumental

giving

exponential

growth to the countrys job listings. Creating enormous job opportunities: With virtually all the goods and services required to produce and market Coca-Cola being made in India, the business system of the Company directly employs approximately 6,000 people, and indirectly creates employment for more than 125,000 people in related industries through its vast procurement, supply, and distribution system. The Indian operations comprises of 50 bottling operations, 25 owned by the Company, with another 25 being owned by franchisees. That apart, networks of 21 contract packers manufacture a range of products for the Company.

HERITAGE:

This

magic

runs

throughout

our

rich

heritage, which continues to fascinate and delight people all over the world. Every year, over a million people travel thousands of miles to visit The World of Coca-Cola Atlanta. They walk through rooms filled with memorabilia to see and hear of how our Company grew from a wonderful idea, into a great global business.

CORPORATE GOVERNANCE

INDIA ADVISORY BOARD (IAB):

Coca-Cola India has set up India Advisory Board to guide the company on various issues including future strategies, corporate citizenship, broad. HEALTH AND WELLNESS ADVISORY COUNCIL (HWAC): Coca-Cola Compa