employee value proposition
DESCRIPTION
Current EVP research, EVP strategies and HR role.TRANSCRIPT
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Tony Wiggins
Queensland Health27 November 2012
Tonkin
Employee Engagement Conference
Good Employee Proposition:
Attract, Engage and Retain the Best
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My Contribution Today
… discuss the Employee Value Proposition strategies used at the Queensland Building Services Authority (BSA) and possibly your organisation to ensure best long term business results.
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Key Points
• Examine current research about EVP • Discuss the BSA case study and the EVP strategies
used• HR role in driving the EVP bus• How the “General Manager” influenced the BSA way of
life and EVP
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Employee Value Proposition is …
• Commonly used jargon to describe characteristics and appeal of working for an organisation
• Mix of characteristics, benefits, and ways of working in an organisation
• Enables an organisation to stand out as different to drive attraction and commitment
• Examples - compensation, health benefits, work life balance, career opportunities, location, respect, retirement benefits, leadership, values …
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Employee Value Proposition
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BSA - A Snapshot
• Established 1992• Queensland government statutory authority• Sets QLD home building construction standards• Coordinates completion of defective work• Provides support, education and advice on homes • Funded by builders fees
• 326 employees (2007)• Head office - Brisbane + 7 regional offices• Staff - building construction, insurance and legal • HR function - head office
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Restraining Forces< 2001
• Funding problems• No business direction• Inadequately skilled staff • Reactive - bad news
headlines • No quality and customer
focus• Externally driven by
builder associations
Driving Forces2001 >
• Visionary General Manager
• Quality and customer value framework
• Strategic and operational plans
• People - greatest asset• Balanced board
membership
The Road to Recovery
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GM Vision
“Our goal is to strengthen our position as a people-oriented employer where staff are developed, valued and involved.
BSA operates in an environment where our people are our greatest asset, so we are serious about providing a positive, motivating and challenging work environment and creating the talent for the future.”Ian Jennings – General Manager
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Why I work at BSA ...
“sense of belonging to a family”
“working for a respected organisation”
“the caring attitude of the team”
“everyone is a leader here”
“I love the General Managers vision for 2011”
“morning teas, room to advance, challenging”
“being able to make a difference”
“it’s a people workplace”
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BSA Employment Proposition
Values Based CultureValues affect every thought we have, every decision wemake and every action we take.
I
C
A
R
E
Innovative
Collaborative
Accountable
Respect and trust
Energy and fun
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Live it and they will come
Learning Opportunities
(Outdoors)
Educational Assistance
RewardAnd
Recognition
Fun Work
Environment
Learning Opportunities (Classroom)
Work/LifeBalance
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BSA Employment Proposition
Learning and Development (classroom)
• Silent driver - behavioural change
• 3 core learning areas
• Behavioural + attitudinal change
• Transfer of learning / ROI model
• Partnerships
Learning Opportunities (Classroom)
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BSA Employment Proposition
• Transferred classroom learning to the outdoors • Reinforced BSA values and behaviours• Took workers out of their comfort zone• What happened, so what, where to from here?
Great Keppel IslandCentral Queensland
Mt CoolumSunshine Coast
Mt GloriousBrisbane Forest Park
Learning Opportunities
(Outdoors)
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BSA Employment Proposition
• Financial and leave assistance - professional qualifications
• Based on relevancy to BSA and the skills and knowledge to be acquired
• Career path driven• Assisting staff to be part of and contribute to success
management or operation of BSA
Tertiary Educational Assistance
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BSA Employment Proposition
Rewards + Recognition• Australia Day Awards - exceptional performance
• Business Improvement Council Awards - “thinking outside of the square”
• Breakfasts/lunch/dinners - recognise rising stars
• Letters of appreciation - job well-done
• Years of service awards - commitment to BSA
• Newsletters/emails - on-the-job recognition
RewardAnd
Recognition
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BSA Employment Proposition
Family/Maternity Leave
Community Sporting Events
Carers Leave
Work/LifeBalance
Corporate Health
Flexible Work Practices
Transition to Retirement
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BSA Employment Proposition
Fun Environment• “employees who laugh together stay together”
• serious about having fun at work
• fun makes difficult situations less stressful
• our General Manager sets the tone
• “fuzzier” benefits - key to our success
Fun Work
Environment
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Success @ Time
National RecognitionHuman Resource Magazine Awards• Best Learning and Development Strategy 2004 + 2005• Best HR Champion (CEO) 2005• Best Change Management Strategy (Finalist) 2005• AHRI QLD HR Award Finalist 2005
Organisational ROI Benefits• Linked to performance management competencies• Lifelong learning culture• Leadership Development Pipeline
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• Small flexible agency - change ready• Visionary General Manager - people as assets • Board and Executive sponsorship• HR business linked to business goals • In-house HR expertise
Critical Success Factors
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Recruitment - Cultural Fit
Recognition andRewards
Involve Everyone
Onboarding Leadership and Culture
Interesting and Fun Workplace
HR as the Navigator
Source: BCG Creating People Advantage 2008
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Thank you!
Tony Wiggins
Team Leader - Special Projects
Chief Health Officer, Queensland Health
Email: [email protected]