employees are social media marketers, too! (they just don't know it yet)
DESCRIPTION
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.TRANSCRIPT
Employees are Social Media Marketers, TooThey Just Don’t Know It Yet
Social FreshCharlotte, NCAugust 24, 2009 flickr.com/photos/manicomi/
I’m in Client Services, not Marketing
I’m in Client Services, not Marketing
Problem: Employees commit social media gaffes
Problem: Employees commit social media gaffes
I should know. I’ve committed lots of them.
I should know. I’ve committed lots of them.
Gaffes typically come in one of three flavors.
They mean well
flickr.com/photos/garyjwood/
They mean well
True Story: Tweet about a new client who explicitly forbade advertising via social media
True Story: Tweet about a new client who explicitly forbade advertising via social media
They’re grumpy
They’re grumpy
True Story: Copy of the CEO’s internal, confidential blog post on the Internet
True Story: Copy of the CEO’s internal, confidential blog post on the Internet
They don’t think
True Story: YouTube of employees shoving cheese up their nose, then putting it on a customer’s sandwich
True Story: YouTube of employees shoving cheese up their nose, then putting it on a customer’s sandwich
They don’t think
Euwww.
So, how do you make it all better?
Recovery Plan
Recovery Plan
1 Find social media employees1 Find social media employees
2 Create a community place2 Create a community place
3 Lead and engage them3 Lead and engage them
4 Share with them4 Share with them
5 Reward them5 Reward them
1 Find your social media employees
1 Find your social media employees
I love
I love
I just created a
Facebook group for Acme, Inc.
I just created a
Facebook group for Acme, Inc.
I’m a popular
BloggerI’m a popular
Blogger
2 Create a community place
2 Create a community place
2 Create a community place
My favorite!
My favorite!
3 Lead and engage
them
“Here are our social media guidelines.”“Here are our social media guidelines.”
3 Lead and engage
them
3 Lead and engage
them
“Here are our social media guidelines.”“Here are our social media guidelines.”
“Use your experiences to refine them.”“Use your experiences to refine them.”
3 Lead and engage
them
“Here are our social media guidelines.”“Here are our social media guidelines.”
“Use your experiences to refine them.”“Use your experiences to refine them.”
“Let’s create a Good Practices community.”
“Let’s create a Good Practices community.”
3 Lead and engage
them
“Here are our social media guidelines.”“Here are our social media guidelines.”
“Use your experiences to refine them.”“Use your experiences to refine them.”
“Let’s create a Good Practices community.”
“Let’s create a Good Practices community.”
“When in doubt, ask this community.”“When in doubt, ask this community.”
“We trust you.”“We trust you.”
3 Lead and engage
them
“Here are our social media guidelines.”“Here are our social media guidelines.”
“Use your experiences to refine them.”“Use your experiences to refine them.”
“Let’s create a Good Practices community.”
“Let’s create a Good Practices community.”
“When in doubt, ask this community.”“When in doubt, ask this community.”
“Here are our social media guidelines.”“Here are our social media guidelines.”
“Use your experiences to refine them.”“Use your experiences to refine them.”
“Let’s create a Good Practices community.”
“Let’s create a Good Practices community.”
“When in doubt, ask this community.”“When in doubt, ask this community.”
“We trust you.”“We trust you.”
This is important!
3 Lead and engage
them
4 Share your plans with them
4 Share your plans with them
“We’re launching a new product.”“We’re launching a new product.”
“You can’t tweet about it, but...” “You can’t tweet about it, but...”
“You can tweet this to build excitement!”
“You can tweet this to build excitement!”
5 Reward them
5 Reward them
“42% of the webcast registrants came from your tweets!”“42% of the webcast registrants came from your tweets!”
“Can you teach new hires about how to FB about our brand?”
“Can you teach new hires about how to FB about our brand?”
“Sales got a great lead because of your last blog post!” “Sales got a great lead because of your last blog post!”
Awesome!
Oh, one more thing…
Energize and grow your community
Share success stories with the rest of the companyShare success stories with the rest of the company
Answer – and ask – questionsAnswer – and ask – questions
Ask others to join Ask others to join
Energize and grow your community
To recap:
1 Find social media employees1 Find social media employees
2 Create a community place2 Create a community place
3 Lead and engage them3 Lead and engage them
4 Share with them4 Share with them
5 Reward them5 Reward them
6 Energize and grow them6 Energize and grow them
Thanks to you
… and to
@TechPaulogy
@RickySays
@JiveSoftware
@Karensnyd
Gia Lyons
twitter.com/gialyonsgiatalks.comlinkedin.com/in/gialyonsfacebook.com/jivejivesoftware.com/[email protected]
All images available under Creative Commons license. All but orange slice and man wearing red ad are property of Gia Lyons.