employer branding & recruitment ingeneers, strategy
TRANSCRIPT
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ALTRAN
Le case
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Objectifs stratégiques• sensibiliser la cible à l’identité HR et Corporate de Altran
Objectifs tactiques• favoriser le trafic auprès du site www.altranjobs.be
• obtenir des candidatures ciblées
Cible
• Ingénieurs 25-35 ans
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Altran, vague home page + career
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Site - Bannières et slogan (NL & FR)
Ecoutez les spots radio
De stilte
Ecoutez les spots radio
Le concertHet concert
Le silence
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Annonces ULB
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Et les félicitations…
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L’agence qui vous veut du bienAvenue des Volontaires 19
1160 Bruxelleswww.ph410.be