Employing Content Employing Content ManagementManagement

at Villanova Universityat Villanova University

Team MembersTeam Members

CriteriaCriteria Ed BarlowEd Barlow Peter DolanPeter Dolan

AlternativesAlternatives Tom BakerTom Baker Christopher Christopher

MonaghanMonaghan Team LeaderTeam Leader

Daryl BovillDaryl Bovill

AHP ExpertAHP Expert Rich DeFeliceRich DeFelice

DocumentationDocumentation Christopher Christopher

GaffneyGaffney Joseph PunziJoseph Punzi

ParticipantsParticipants Timothy AyTimothy Ay Joan LesovitzJoan Lesovitz Clete RickertClete Rickert Marybeth AvioliMarybeth Avioli

AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions

What is Content Management?What is Content Management?

‘‘Content’ is defined as:Content’ is defined as: Documents related to administrative functions Documents related to administrative functions

(Novasis)(Novasis) Student applications, transcripts, other docsStudent applications, transcripts, other docs Documents "maintained" to meet state and Documents "maintained" to meet state and

federal requirementsfederal requirements Information utilized in distance learning Information utilized in distance learning

(WebCT) (WebCT)

Content Management @ VillanovaContent Management @ Villanova

Applicable to the UniversityApplicable to the University A decentralized atmosphere requires an integrated A decentralized atmosphere requires an integrated

systemsystem The Current Problem:The Current Problem:

Villanova University has limited capabilities in Villanova University has limited capabilities in comprehensivelycomprehensively managing digital content managing digital content

• Digital content as “Digital Assets”Digital content as “Digital Assets”• University assets are extremely valuableUniversity assets are extremely valuable

Appropriate Content Management will preserve, Appropriate Content Management will preserve, secure, and enhance our access to secure, and enhance our access to valuable valuable assetsassets

Possible Intangible BenefitsPossible Intangible Benefits

Reference during future litigationReference during future litigation Historical evidence in combating lawsuits?Historical evidence in combating lawsuits?

Aid in development of a disaster planAid in development of a disaster plan Catastrophic removal of C&F student/teacher recordsCatastrophic removal of C&F student/teacher records

Management of intellectual property related to Management of intellectual property related to course contentcourse content ‘‘Vaulted’ class discussions and debatesVaulted’ class discussions and debates

Retrieval/Display of up-to-date dataRetrieval/Display of up-to-date data Application submissions and statusApplication submissions and status

Content Management OptionsContent Management Options

Enterprise Content Management (ECM):Enterprise Content Management (ECM):Most comprehensive form of content Most comprehensive form of content management software, which handles all management software, which handles all types of shared data in an organization. types of shared data in an organization. Forms one university ‘silo’ of information.Forms one university ‘silo’ of information.

Web Content Management (WCM):Web Content Management (WCM):One module of a ECM system that focuses One module of a ECM system that focuses specifically on web data (website). Can be specifically on web data (website). Can be purchased separately from ECM to manage purchased separately from ECM to manage only web content.only web content.

Enterprise CM vs. Web CMEnterprise CM vs. Web CM Web Content Management (WCM)Web Content Management (WCM)

Focuses on web content onlyFocuses on web content only Enables web developers to...Enables web developers to...

• Better organize/customize web pagesBetter organize/customize web pages• Streamline and automate web pagesStreamline and automate web pages• Place “Versioning” on pages (i.e. Keeping track of what Place “Versioning” on pages (i.e. Keeping track of what

page is the most up to date)page is the most up to date)

Enterprise Content Management (ECM)Enterprise Content Management (ECM) IIncludes WCM as well as capabilities to manage ncludes WCM as well as capabilities to manage

University office docs, e-mails w/ attachments, and University office docs, e-mails w/ attachments, and graphic content (PDFs and JPEGs)graphic content (PDFs and JPEGs)

Provides equivalent functionality as WCM, but with Provides equivalent functionality as WCM, but with a broader scope on thingsa broader scope on things

AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions

ObjectiveObjective

To evaluate various Enterprise CM and To evaluate various Enterprise CM and Web CM systems to determine the Web CM systems to determine the appropriate solution for Villanova appropriate solution for Villanova UniversityUniversity..

AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions

CriteriaCriteria

CostCost CapabilitiesCapabilities Operational ConsiderationsOperational Considerations ViabilityViability SecuritySecurity

HierarchyHierarchy

Other Universities/CollegesOther Universities/Colleges

ECMECM University of University of

Southern CaliforniaSouthern California Yale UniversityYale University North Carolina State North Carolina State

UniversityUniversity University of MiamiUniversity of Miami University of University of

CaliforniaCalifornia University of University of

MichiganMichigan

WCMWCM Colombia UniversityColombia University Bucknell UniversityBucknell University University of University of

ArkansasArkansas Penn StatePenn State Texas A&MTexas A&M QuinnipiacQuinnipiac Franklin & MarshallFranklin & Marshall Fairfield UniversityFairfield University

AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions

AlternativesAlternatives

Enterprise CMS:

• Documentum

• Interwoven

Web CMS:

• Interwoven

• RedDot

• Ingeniux

Alternatives: ECMS 1Alternatives: ECMS 1

EMC Documentum Enterprise Content IntegrationEMC Documentum Enterprise Content Integration Industry leader in content managementIndustry leader in content management Creates one University “silo”Creates one University “silo” Discovery Manager uses dynamic linguistic contextual Discovery Manager uses dynamic linguistic contextual

(DLC) clustering to automatically organize search (DLC) clustering to automatically organize search results into groupsresults into groups

Adapter Framework leads to relatively easy Adapter Framework leads to relatively easy integration with current systemsintegration with current systems

• Hundreds of pre-packaged adaptersHundreds of pre-packaged adapters• Includes adapter builderIncludes adapter builder• Open and flexible adapter development kitOpen and flexible adapter development kit

Cons:Cons:• Most expensiveMost expensive• Difficult to useDifficult to use

Alternatives: ECMS 2Alternatives: ECMS 2

Interwoven Collaborative Document ManagementInterwoven Collaborative Document Management Vendor well-established in marketVendor well-established in market Slightly less expensive than DocumentumSlightly less expensive than Documentum Tight integration with desktop productivity tools Tight integration with desktop productivity tools

(Microsoft)(Microsoft) Integrates seamlessly with Sun’s Java enterprise Integrates seamlessly with Sun’s Java enterprise

software, server, and storage products (partnership)software, server, and storage products (partnership) Cons:Cons:

• High priceHigh price• WCM and DM portions could be better integrated (Forrester)WCM and DM portions could be better integrated (Forrester)

Alternatives: WCMS 1Alternatives: WCMS 1

Interwoven Web Content ManagementInterwoven Web Content Management Supports more than 200 file formatsSupports more than 200 file formats Advanced search capabilitiesAdvanced search capabilities Includes the more applications than the other Includes the more applications than the other

WCM alternativesWCM alternatives Pride themselves on servicePride themselves on service Cons:Cons:

• High cost relative to other WCMSHigh cost relative to other WCMS• Advanced technologies impede ease of useAdvanced technologies impede ease of use

Alternatives: WCMS 2Alternatives: WCMS 2

Hummingbird RedDot Web Content ManagementHummingbird RedDot Web Content Management Mid-market company – less expensiveMid-market company – less expensive Texas A&M Qatar, Shipley School, York CollegeTexas A&M Qatar, Shipley School, York College Easiest to use (KMWorld)Easiest to use (KMWorld) Highly scalable for a mid-market WCMSHighly scalable for a mid-market WCMS SmartEdit allows departmental web develop.SmartEdit allows departmental web develop. Import Manager & LiveServer automatically updates Import Manager & LiveServer automatically updates

data from internal or external sourcesdata from internal or external sources Cons:Cons:

• Add-on applications add on to priceAdd-on applications add on to price

Alternatives: WCMS 3Alternatives: WCMS 3

Ingeniux CMS Version 5Ingeniux CMS Version 5 Focus on higher educationFocus on higher education Lowest price and maintenance costLowest price and maintenance cost Works with Banner & BlackboardWorks with Banner & Blackboard UCLA School of Management, QuinnipiacUCLA School of Management, Quinnipiac 100% open standards-based100% open standards-based Cons:Cons:

• Weak vender brand recognition in marketWeak vender brand recognition in market• Some capabilities limited compared to leadersSome capabilities limited compared to leaders

ResultsResults

ECMS – Documentum 21%ECMS – Documentum 21%

ECMS – Interwoven 19%ECMS – Interwoven 19%

WCMS – InterwovenWCMS – Interwoven 16%16%

WCMS – RedDot 18%WCMS – RedDot 18%

WCMS – Ingeniux 27%WCMS – Ingeniux 27%

AgendaAgenda What is Content Management?What is Content Management? ObjectiveObjective CriteriaCriteria AlternativesAlternatives ResultsResults Sensitivity AnalysisSensitivity Analysis SummarySummary QuestionsQuestions

Cost Sensitivity

0

0.1

0.2

0.3

0.4

0.5

0.6

0.04 0.08 0.25 0.3 0.41 0.45 0.5 0.55 0.59 0.75 1

-90% -80% -39% -27% 0% 10% 22% 34% 44% 83% 144%

Change in Cost Weight

Sco

re

Documentum

Interwoven ECMS

RedDot

Interwoven WCMS

Ingeniux

Capabilities Sensitivity

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.15 0.19 0.21 0.26 0.29 0.42 0.48 0.6 0.83 0.91 1

-48% -34% -28% -10% 0% 45% 66% 107% 186% 214% 245%

Change in Capabilities Weight

Sco

re

Documentum

Interwoven ECMS

RedDot

Interwoven WCMS

Ingeniux

Operational Sensitivity

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.06 0.14 0.34 0.48 0.5 0.74 0.82 1

-57% 0% 143% 243% 257% 429% 486% 614%

Change in Operational Considerations Weight

Sco

re

Documentum

Interwoven ECMS

RedDot

Interwoven WCMS

Ingeniux

Viability Sensitivity

0

0.05

0.1

0.15

0.2

0.25

0.3

0.11 0.19 0.27 0.31 0.34 0.42 1

0% 73% 145% 182% 209% 282% 809%

Change in Viability Weight

Sco

re

Documentum

Interwoven ECMS

RedDot

Interwoven WCMS

Ingeniux

SummarySummary

The Ingeniux Web Content Management The Ingeniux Web Content Management System is the best match for Villanova at System is the best match for Villanova at this timethis time Ingeniux meets the most crucial needs of the Ingeniux meets the most crucial needs of the

UniversityUniversity Offers its benefits while keeping additional Offers its benefits while keeping additional

cost to the University at a minimumcost to the University at a minimum

QuestionsQuestions