empower staff empower company with analytics
TRANSCRIPT
Abbas Heidari
Empower:
Make (someone) stronger and more confident.
Web Analytics:
The measurement, collection, analysis and
reporting of web data for purposes of
understanding and optimizing web usage.
Small-Medium size business
Business owner
Marketing manager
Account manager at a digital agency
Large business/organization
CTO/CIO
Data Scientists
Marketing team
Unit 1
Unit 1
Unit 2 Unit 3
Unit 1
Unit 2 Unit 3
• Management Team
• Tech Team
• Marketing Team
• Creative Team
• Sales Team
• Management Team
• Tech Team
• Marketing Team
• Creative Team
• Sales Team
• Management Team
• Tech Team
• Marketing Team
• Creative Team
• Sales Team
• Management Team
• Tech Team
• Marketing Team
• Creative Team
• Sales Team
• Encourages enquiry and debate
• Promotes innovation and potential new data uses
• Allows departments to take ownership of results
• Encourages more connection and collaboration
• Helps create data-driven decision making culture
1. Security
2. Leaking data
3. Inappropriate use of data
4. Access to sensitive information
1. Create custom reports
2. Send reports carefully
3. Educate and engage
1. Engagement in company’s success on all levels
2. Feeling noticed and appreciated
3. Expect innovative ideas
4. More data-driven decisions
Get in touch
Abbas Heidari
https://au.linkedin.com/in/abbasheidari